Overview
Field Sales Manager, Fitness Clubs - USA is a new role reporting to the Director of Sales, Americas. Location: New York, USA (Remote). Category: Full time – Permanent. Opportunity: This is a new role in the organization. Reporting to, and working in close collaboration with the Sales Director, The Americas, the Field Sales Manager, Fitness Clubs is responsible for driving sales growth across a designated region of the USA through high-touch, in-person customer engagement and proactive business development. This role is primarily field-based, visiting existing customers, developing new accounts, and expanding the Merrithew and Align-Pilates brand presence. The Field Sales Manager is accountable for growing revenue through consultative selling, strategic account development, and targeted prospecting activities, while strengthening long-term customer relationships. In addition to managing existing accounts, this individual will actively identify, pursue, and secure new business opportunities through in-field prospecting, distributor visits, trade shows, and strategic outreach. Administrative and operational support is provided by the Customer Service team and the Sales Coordinator, allowing the Field Sales Manager to remain focused on revenue-generating, customer-facing activities, specifically targeting the Fitness Club segment. Company : Merrithew International Job Title : Field Sales Manager, Fitness Clubs - USA Reports to : Director of Sales, Americas Category : Full time – Permanent Position Location : New York, USA- Remote Key Responsibilities
Own and achieve regional sales targets for Pilates equipment and accessories of Merrithew and Align-Pilates products Manage the full sales cycle: prospecting → demos → proposals → closing → follow-up Track pipeline activity, forecasting, and close rates using CRM tools Identify upsell and cross-sell opportunities (e.g., reformers, bundles, education pathways) Customer & Relationship Management
Build trusted relationships with: Fitness Club operators, Hospitality customers and national chains, Multi-facility Rehab clinics and allied health professionals, Educators and master instructors Act as the primary point of contact for key regional/national accounts Support customer retention through check-ins, follow-ups, and post-sale care Gather customer feedback to inform product, pricing, and service improvements Field Presence & Demonstrations
Conduct in-person and virtual product demos (equipment setup, features, benefits) Travel within the territory to visit studios, trade shows, education events, and conferences Represent the brand as a subject-matter expert in Pilates equipment and movement Ensure brand presentation aligns with premium, education-driven positioning Territory & Account Strategy
Develop and execute a territory plan to maximize coverage and growth Identify new market opportunities (new studios, franchise growth, geographic expansion) Prioritize high-value prospects and strategic accounts Monitor competitor activity and regional market trends Collaboration with Internal Teams
Work closely with Marketing (leads, campaigns, launches, events) Education teams (training alignment, instructor pathways) Operations & logistics (orders, delivery timelines, installs) Customer service & technical support Provide field insights to support product development and messaging Reporting & Administration
Maintain accurate CRM records (leads, opportunities, notes) Submit regular reports on: Sales performance, Market insights, Customer feedback Manage pre-approved expenses and travel planning efficiently Brand Advocacy & Industry Engagement
Act as a brand ambassador within the Pilates community Build relationships with key influencers, educators, and studio networks Support events, workshops, and launches to strengthen brand credibility Stay current on Pilates trends, education standards, and studio business challenges Qualifications
5+ years of experience in field sales, business development, or account management, within the fitness industry Bachelor’s degree in Business Administration, Commerce, Economics, or a related discipline required A network of contacts within the fitness club segment a requirement Proven ability to succeed in a highly autonomous, field-based sales role, consistently meeting or exceeding targets Strong new business development mindset with demonstrated prospecting and closing skills Excellent relationship-building, negotiation, and presentation abilities Ability to prioritize time effectively while managing extensive travel and multiple accounts Comfortable working in a fast-paced, entrepreneurial environment with minimal supervision Willing and able to travel extensively with occasional international travel, as required Strong organizational, problem-solving, and interpersonal skills Proficient in MS Office (Outlook, Word, Excel, PowerPoint) and CRM systems Excellent verbal and written communication skills Merrithew may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew’s recruitment team. Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us at careers@merrithew.com
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Field Sales Manager, Fitness Clubs - USA is a new role reporting to the Director of Sales, Americas. Location: New York, USA (Remote). Category: Full time – Permanent. Opportunity: This is a new role in the organization. Reporting to, and working in close collaboration with the Sales Director, The Americas, the Field Sales Manager, Fitness Clubs is responsible for driving sales growth across a designated region of the USA through high-touch, in-person customer engagement and proactive business development. This role is primarily field-based, visiting existing customers, developing new accounts, and expanding the Merrithew and Align-Pilates brand presence. The Field Sales Manager is accountable for growing revenue through consultative selling, strategic account development, and targeted prospecting activities, while strengthening long-term customer relationships. In addition to managing existing accounts, this individual will actively identify, pursue, and secure new business opportunities through in-field prospecting, distributor visits, trade shows, and strategic outreach. Administrative and operational support is provided by the Customer Service team and the Sales Coordinator, allowing the Field Sales Manager to remain focused on revenue-generating, customer-facing activities, specifically targeting the Fitness Club segment. Company : Merrithew International Job Title : Field Sales Manager, Fitness Clubs - USA Reports to : Director of Sales, Americas Category : Full time – Permanent Position Location : New York, USA- Remote Key Responsibilities
Own and achieve regional sales targets for Pilates equipment and accessories of Merrithew and Align-Pilates products Manage the full sales cycle: prospecting → demos → proposals → closing → follow-up Track pipeline activity, forecasting, and close rates using CRM tools Identify upsell and cross-sell opportunities (e.g., reformers, bundles, education pathways) Customer & Relationship Management
Build trusted relationships with: Fitness Club operators, Hospitality customers and national chains, Multi-facility Rehab clinics and allied health professionals, Educators and master instructors Act as the primary point of contact for key regional/national accounts Support customer retention through check-ins, follow-ups, and post-sale care Gather customer feedback to inform product, pricing, and service improvements Field Presence & Demonstrations
Conduct in-person and virtual product demos (equipment setup, features, benefits) Travel within the territory to visit studios, trade shows, education events, and conferences Represent the brand as a subject-matter expert in Pilates equipment and movement Ensure brand presentation aligns with premium, education-driven positioning Territory & Account Strategy
Develop and execute a territory plan to maximize coverage and growth Identify new market opportunities (new studios, franchise growth, geographic expansion) Prioritize high-value prospects and strategic accounts Monitor competitor activity and regional market trends Collaboration with Internal Teams
Work closely with Marketing (leads, campaigns, launches, events) Education teams (training alignment, instructor pathways) Operations & logistics (orders, delivery timelines, installs) Customer service & technical support Provide field insights to support product development and messaging Reporting & Administration
Maintain accurate CRM records (leads, opportunities, notes) Submit regular reports on: Sales performance, Market insights, Customer feedback Manage pre-approved expenses and travel planning efficiently Brand Advocacy & Industry Engagement
Act as a brand ambassador within the Pilates community Build relationships with key influencers, educators, and studio networks Support events, workshops, and launches to strengthen brand credibility Stay current on Pilates trends, education standards, and studio business challenges Qualifications
5+ years of experience in field sales, business development, or account management, within the fitness industry Bachelor’s degree in Business Administration, Commerce, Economics, or a related discipline required A network of contacts within the fitness club segment a requirement Proven ability to succeed in a highly autonomous, field-based sales role, consistently meeting or exceeding targets Strong new business development mindset with demonstrated prospecting and closing skills Excellent relationship-building, negotiation, and presentation abilities Ability to prioritize time effectively while managing extensive travel and multiple accounts Comfortable working in a fast-paced, entrepreneurial environment with minimal supervision Willing and able to travel extensively with occasional international travel, as required Strong organizational, problem-solving, and interpersonal skills Proficient in MS Office (Outlook, Word, Excel, PowerPoint) and CRM systems Excellent verbal and written communication skills Merrithew may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew’s recruitment team. Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us at careers@merrithew.com
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