Content Marketing Specialist - Vietnamese Market (3 month contract)
Weee!, Inc., Fremont, California, us, 94537
Content Marketing Specialist - Vietnamese Market (3 month contract)
Fremont, California, United States
About Weee! Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider , Reuters and TechCrunch .
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds , DST , Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
This role is onsite 5 days a week in Fremont, CA
About the Role Weee! is looking for a talented, passionate Content Marketing Specialist to join our Vietnamese Marketing Team and help create high-impact campaigns for the Vietnamese community. In this role, you’ll partner closely with Merchandising and Product teams to build best-in-class in-app marketing content that drives key business metrics. This is a strong opportunity to grow with an entrepreneurial team in a fast-paced, dynamic environment.
Responsibilities:
Create and execute end to end content across in-app pages, website landing pages, email, and push notifications (English and Vietnamese) for the Vietnamese storefront, supporting weekly deals, seasonal promotions, and evergreen collections
Plan, launch, and optimize themed storefront activities and seasonal campaigns aligned with the marketing calendar to drive user engagement.
Curate customer‑centric content and SKU selections for Vietnamese customers, ensuring alignment with overall marketing goals.
Use AI tools to enhance campaign creation, testing, and performance optimization.
Drive improvements to in‑app search by leading initiatives, running weekly reviews, and providing actionable feedback.
Improve Vietnamese language storefront translation and support translation requests as needed.
Partner with Growth marketing team and lifecycle marketing to identify new opportunities for new‑user growth.
Collaborate with the Product team on feature bundling and homepage improvements.
Provide weekly updates on content marketing performance to team members and Market leaders.
Skills and Qualifications:
1+ years of content marketing experience, including landing pages, email marketing, and push notifications.
Bachelor’s degree or equivalent relevant experience in content marketing, advertising, communications, or a related field.
Strong grasp of content marketing fundamentals and copywriting best practices.
Proficiency in Figma, Canva, Adobe, and Google Sheets required
Analytical mindset with the ability to interpret performance metrics and turn insights into action.
Comfortable using AI tools to improve marketing efficiency and effectiveness. Familiarity with Klaviyo is a plus.
Excellent verbal and written communication skills; native/bilingual Vietnamese and strong English proficiency required.
Deep understanding of the Vietnamese community, including taste preferences, food trends, and culture.
Experience in eCommerce or food delivery is a plus.
Passion for making delicious, fresh groceries accessible to everyone.
Compensation Range
The US base salary range for this full‑time position is $70,304 - $75,000
This role may be eligible to discretionary bonus, incentives and benefits
Our salary ranges are determined by role, level, and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job‑related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
Weee! is an equal opportunity employer welcoming all qualified applicants regarding race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com .
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Weee! Inc’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Voluntary Self-Identification of Disability Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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About Weee! Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider , Reuters and TechCrunch .
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds , DST , Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
This role is onsite 5 days a week in Fremont, CA
About the Role Weee! is looking for a talented, passionate Content Marketing Specialist to join our Vietnamese Marketing Team and help create high-impact campaigns for the Vietnamese community. In this role, you’ll partner closely with Merchandising and Product teams to build best-in-class in-app marketing content that drives key business metrics. This is a strong opportunity to grow with an entrepreneurial team in a fast-paced, dynamic environment.
Responsibilities:
Create and execute end to end content across in-app pages, website landing pages, email, and push notifications (English and Vietnamese) for the Vietnamese storefront, supporting weekly deals, seasonal promotions, and evergreen collections
Plan, launch, and optimize themed storefront activities and seasonal campaigns aligned with the marketing calendar to drive user engagement.
Curate customer‑centric content and SKU selections for Vietnamese customers, ensuring alignment with overall marketing goals.
Use AI tools to enhance campaign creation, testing, and performance optimization.
Drive improvements to in‑app search by leading initiatives, running weekly reviews, and providing actionable feedback.
Improve Vietnamese language storefront translation and support translation requests as needed.
Partner with Growth marketing team and lifecycle marketing to identify new opportunities for new‑user growth.
Collaborate with the Product team on feature bundling and homepage improvements.
Provide weekly updates on content marketing performance to team members and Market leaders.
Skills and Qualifications:
1+ years of content marketing experience, including landing pages, email marketing, and push notifications.
Bachelor’s degree or equivalent relevant experience in content marketing, advertising, communications, or a related field.
Strong grasp of content marketing fundamentals and copywriting best practices.
Proficiency in Figma, Canva, Adobe, and Google Sheets required
Analytical mindset with the ability to interpret performance metrics and turn insights into action.
Comfortable using AI tools to improve marketing efficiency and effectiveness. Familiarity with Klaviyo is a plus.
Excellent verbal and written communication skills; native/bilingual Vietnamese and strong English proficiency required.
Deep understanding of the Vietnamese community, including taste preferences, food trends, and culture.
Experience in eCommerce or food delivery is a plus.
Passion for making delicious, fresh groceries accessible to everyone.
Compensation Range
The US base salary range for this full‑time position is $70,304 - $75,000
This role may be eligible to discretionary bonus, incentives and benefits
Our salary ranges are determined by role, level, and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job‑related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
Weee! is an equal opportunity employer welcoming all qualified applicants regarding race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com .
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Weee! Inc’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Voluntary Self-Identification of Disability Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr