About the Role
We’re looking for a strategic, hands‑on
Content Marketing Manager
to lead our full‑funnel content strategy and drive inbound growth. You’ll own content across SEO/AEO, editorial, product education, and lifecycle communications—especially within compliance‑heavy industries like HR tech, payroll, or fintech. If you excel at simplifying complex topics and delivering measurable impact, this role is for you.
Key Responsibilities:
Own and execute the full‑funnel content strategy across acquisition, engagement, and retention
Lead SEO and AI‑search optimization (keywords, on‑page, structured content, schema)
Manage the editorial roadmap and blog strategy with strong alignment to ICPs and priority verticals
Simplify complex HR, payroll, and compliance topics into clear, high‑impact content
Partner with Demand Gen and Sales to create campaign, enablement, and objection‑handling assets
Develop lifecycle content (email, in‑app, education) to support onboarding, adoption, and retention
Track performance (traffic, rankings, engagement, pipeline) and continuously optimize
Stay current on compliance trends and AI‑search best practices to keep content competitive
Use HubSpot, Salesforce, SEO tools, and messaging platforms to execute and measure programs
What we are looking for:
5+ years in content marketing, SEO, or editorial roles within B2B SaaS (HR tech, payroll, fintech preferred).
Proven ability to drive inbound growth and content‑assisted pipeline.
Strong writing, editorial, and project management skills.
How We Show Up at Netchex Our culture is built on behaviors we commit to—every day, in every role:
Win Together
— We operate as one team with one mission. Collaboration over silos, always.
Deliver Results
— We own outcomes. No excuses—just accountability and impact.
Raise the Bar
— We pursue progress relentlessly. Better today; stronger tomorrow.
Decide and Drive
— We take action with clarity and confidence. Perfection isn’t the goal—momentum is.
Bring the Energy
— We show up with positivity and intention. Because the right mindset fuels performance.
#J-18808-Ljbffr
Content Marketing Manager
to lead our full‑funnel content strategy and drive inbound growth. You’ll own content across SEO/AEO, editorial, product education, and lifecycle communications—especially within compliance‑heavy industries like HR tech, payroll, or fintech. If you excel at simplifying complex topics and delivering measurable impact, this role is for you.
Key Responsibilities:
Own and execute the full‑funnel content strategy across acquisition, engagement, and retention
Lead SEO and AI‑search optimization (keywords, on‑page, structured content, schema)
Manage the editorial roadmap and blog strategy with strong alignment to ICPs and priority verticals
Simplify complex HR, payroll, and compliance topics into clear, high‑impact content
Partner with Demand Gen and Sales to create campaign, enablement, and objection‑handling assets
Develop lifecycle content (email, in‑app, education) to support onboarding, adoption, and retention
Track performance (traffic, rankings, engagement, pipeline) and continuously optimize
Stay current on compliance trends and AI‑search best practices to keep content competitive
Use HubSpot, Salesforce, SEO tools, and messaging platforms to execute and measure programs
What we are looking for:
5+ years in content marketing, SEO, or editorial roles within B2B SaaS (HR tech, payroll, fintech preferred).
Proven ability to drive inbound growth and content‑assisted pipeline.
Strong writing, editorial, and project management skills.
How We Show Up at Netchex Our culture is built on behaviors we commit to—every day, in every role:
Win Together
— We operate as one team with one mission. Collaboration over silos, always.
Deliver Results
— We own outcomes. No excuses—just accountability and impact.
Raise the Bar
— We pursue progress relentlessly. Better today; stronger tomorrow.
Decide and Drive
— We take action with clarity and confidence. Perfection isn’t the goal—momentum is.
Bring the Energy
— We show up with positivity and intention. Because the right mindset fuels performance.
#J-18808-Ljbffr