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Freelance Creative – Social Video + Graphic Design

Gelati Celesti, Richmond, Virginia, United States, 23214

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Please submit your resume and portfolio to

hr@gelatiicecream.com

Type: 1099 contractor, 90-day project with potential to extend

Start: March 2025

Commitment: ~20 hours/week

Location: Richmond, VA (hybrid – attend store/production shoots in Scott's Addition)

About the Role We're a small but mighty marketing team – two freelancers and one of the owners – supporting a 40-year-old local ice cream company as we scale our first-ever loyalty program and grow our presence across Richmond and Hampton Roads. We need a hands-on creative who blends strong graphic design with social video skills to help us execute campaigns across email, social, and in-store channels.

This is an execution-first role. You'll receive creative briefs, deliver publish-ready assets, and help us elevate quality increasing speed. This isn't community management or strategy development, but we absolutely welcome collaboration and fresh ideas that make our work better.

Must-Have Skills (2-3+ years experience)

Graphic design: Email headers, Instagram posts, promotional signage

Video editing: Reels, short-form social content, lightweight editing

Design tools: Canva, Adobe Suite, CapCut

AI-assisted workflows: Comfortable using Claude, Canva AI, etc. to accelerate production (human judgment required for final outputs)

What You'll Own

Instagram creative (static posts + Reels)

Email visual assets (built in Paytronix)

In-store promotional signage

On-location content capture at stores/production facility

Iterating on consolidated feedback

Delivering final, publish-ready files

What You Won't Own

Community management (handled internally)

Strategy or messaging decisions

Working Style

Weekly creative briefings (shifting to bi-weekly as we build rhythm)

Attend 2-3 team meetings/week during core hours (M-F, 9am-3pm)

Creative work completed on your schedule as long as deadlines are met

Consolidated feedback loops – we'll streamline revisions to keep things moving

AI is a production accelerator in this role. We expect you to use tools like Claude, Canva AI, and other platforms to speed up concepting, layout variations, and execution. Final work should reflect strong brand fluency and human creative judgment.

Hiring range for this role is $50-$90 based on experience.

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