Sr. Global Marketing Manager, Commercial Excellence and Execution
BD, Franklin Lakes, New Jersey, us, 07417
the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description Summary The Sr. Global Marketing Manager, Commercial Excellence & Execution will play a critical role within BD’s Lab Specimen Management business, driving commercial strategy, execution, and sales enablement across global and regional teams. This role ensures execution of BD’s go-to-market strategies, helps to strengthen commercial execution capabilities, and delivers measurable impact through best‑in‑class tools, processes, and training. BD is the global market leader in specimen management, with a strong legacy in containment (BD Vacutainer®) and acquisition technologies. This position builds on that foundation by enabling commercial teams to implement with precision, consistency, and confidence—ultimately accelerating growth and reinforcing BD’s leadership in the market.
Responsibilities Market Insights, Analytics & Modeling
Deliver actionable insights on market trends, customer segmentation, and driven dynamics to advise commercial strategies.
Develop and maintain market models to drive accurate short- and long‑term forecast demand, assess growth opportunities, and guide resource allocation.
Translate insights into clear recommendations for execution teams, ensuring decisions are grounded in robust analysis.
Use data‑driven analytics to evaluate pricing strategies, portfolio performance, and ROI of commercial initiatives.
Commercial Excellence & Execution
Supervise and analyze commercial performance metrics to identify gaps and implement corrective actions.
Support the development and deployment of sales enablement tools, training programs, and execution frameworks to drive BD Excellence across regions.
Develop and implement a comprehensive framework to define, track, and analyze marketing metrics that measure the effectiveness of key commercial programs and tools.
Strategic Innovation
Generate deep customer insights through qualitative and quantitative research to inform priorities.
Identify unmet customer needs and translate them into actionable opportunities for new solutions.
Develop robust cases that outline market potential, financial impact, and strategic fit for proposed innovations.
Conduct market modeling and forecasting to validate opportunity size and guide resource allocation.
Collaborate cross‑functionally with R&D, commercial, and regional teams to align innovation initiatives with customer and market requirements.
Go‑to‑Market Alignment
Ensure alignment between global marketing strategies and regional execution plans, providing clear guidance, resources and support for successful implementation.
Support launch readiness and execution for new products and solutions, ensuring commercial teams are equipped with messaging, tools, and training.
Cross Functional Collaboration
Work closely with global marketing, regional sales, training, and operations teams to drive adoption of standard processes and standardize execution models.
Serve as a key liaison between marketing and commercial teams to ensure feedback loops advise strategy and execution improvements.
Qualifications Education
BS/BA in business, science, marketing, or health care required.
MBA preferred.
Experience
At least 6 to 8+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred).
Business experience may include marketing, sales, sales training, business development.
Knowledge, Skills And Abilities
Analytical Rigor: Highly analytical with a confirmed ability to synthesize data, identify trends, and uncover actionable insights that inform strategic decisions and unlock growth opportunities.
Customer Centric: Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs.
Learning Agility: Demonstrates a strong capacity to learn quickly, adapt to new challenges, and apply insights across diverse situations to drive innovation and continuous improvement.
Execution Orientation: Strong action orientation with excellent prioritization and multitasking skills.
Strategic Mindset: Strategic thinker with a growth mindset and strong influencing capabilities.
Cross‑functional Collaboration: Validated team player with the ability to collaborate effectively across functions in a highly matrixed organization.
Communication: Exceptional communication, interpersonal, organizational, and creative problem‑solving skills.
Travel
25% of the time.
Benefits At BD, we are committed to supporting our associates’ well‑being, development, and success through a performance‑based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of phone use
Health and Well‑being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short‑term disability coverage
Long‑term disability insurance
Long‑term care with life insurance
Other Well‑being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well‑being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age‑related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive and find satisfaction in doing your part to make the world a better place.
To learn more about BD visit
bd.com/careers .
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Job Location USA NJ - Franklin Lakes
Salary Range Information 143 300,00 $ - 236 500,00 $ USD Annual
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Job Description Summary The Sr. Global Marketing Manager, Commercial Excellence & Execution will play a critical role within BD’s Lab Specimen Management business, driving commercial strategy, execution, and sales enablement across global and regional teams. This role ensures execution of BD’s go-to-market strategies, helps to strengthen commercial execution capabilities, and delivers measurable impact through best‑in‑class tools, processes, and training. BD is the global market leader in specimen management, with a strong legacy in containment (BD Vacutainer®) and acquisition technologies. This position builds on that foundation by enabling commercial teams to implement with precision, consistency, and confidence—ultimately accelerating growth and reinforcing BD’s leadership in the market.
Responsibilities Market Insights, Analytics & Modeling
Deliver actionable insights on market trends, customer segmentation, and driven dynamics to advise commercial strategies.
Develop and maintain market models to drive accurate short- and long‑term forecast demand, assess growth opportunities, and guide resource allocation.
Translate insights into clear recommendations for execution teams, ensuring decisions are grounded in robust analysis.
Use data‑driven analytics to evaluate pricing strategies, portfolio performance, and ROI of commercial initiatives.
Commercial Excellence & Execution
Supervise and analyze commercial performance metrics to identify gaps and implement corrective actions.
Support the development and deployment of sales enablement tools, training programs, and execution frameworks to drive BD Excellence across regions.
Develop and implement a comprehensive framework to define, track, and analyze marketing metrics that measure the effectiveness of key commercial programs and tools.
Strategic Innovation
Generate deep customer insights through qualitative and quantitative research to inform priorities.
Identify unmet customer needs and translate them into actionable opportunities for new solutions.
Develop robust cases that outline market potential, financial impact, and strategic fit for proposed innovations.
Conduct market modeling and forecasting to validate opportunity size and guide resource allocation.
Collaborate cross‑functionally with R&D, commercial, and regional teams to align innovation initiatives with customer and market requirements.
Go‑to‑Market Alignment
Ensure alignment between global marketing strategies and regional execution plans, providing clear guidance, resources and support for successful implementation.
Support launch readiness and execution for new products and solutions, ensuring commercial teams are equipped with messaging, tools, and training.
Cross Functional Collaboration
Work closely with global marketing, regional sales, training, and operations teams to drive adoption of standard processes and standardize execution models.
Serve as a key liaison between marketing and commercial teams to ensure feedback loops advise strategy and execution improvements.
Qualifications Education
BS/BA in business, science, marketing, or health care required.
MBA preferred.
Experience
At least 6 to 8+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred).
Business experience may include marketing, sales, sales training, business development.
Knowledge, Skills And Abilities
Analytical Rigor: Highly analytical with a confirmed ability to synthesize data, identify trends, and uncover actionable insights that inform strategic decisions and unlock growth opportunities.
Customer Centric: Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs.
Learning Agility: Demonstrates a strong capacity to learn quickly, adapt to new challenges, and apply insights across diverse situations to drive innovation and continuous improvement.
Execution Orientation: Strong action orientation with excellent prioritization and multitasking skills.
Strategic Mindset: Strategic thinker with a growth mindset and strong influencing capabilities.
Cross‑functional Collaboration: Validated team player with the ability to collaborate effectively across functions in a highly matrixed organization.
Communication: Exceptional communication, interpersonal, organizational, and creative problem‑solving skills.
Travel
25% of the time.
Benefits At BD, we are committed to supporting our associates’ well‑being, development, and success through a performance‑based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of phone use
Health and Well‑being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short‑term disability coverage
Long‑term disability insurance
Long‑term care with life insurance
Other Well‑being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well‑being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age‑related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive and find satisfaction in doing your part to make the world a better place.
To learn more about BD visit
bd.com/careers .
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Job Location USA NJ - Franklin Lakes
Salary Range Information 143 300,00 $ - 236 500,00 $ USD Annual
#J-18808-Ljbffr