Email and SMS Marketing Manager
Lettuce Entertain You Enterprises Inc, Chicago, Illinois, United States, 60290
Hiring Now EMAIL AND SMS MARKETING MANAGER
Lettuce Entertain You Restaurants is looking for a cross‑functional Email and SMS Marketing Manager with 5+ years of email and SMS technical experience to join our team.
Responsibilities
Be responsible for the execution of Lettuce’s guest lifecycle and direct response marketing programs across email and SMS
Develop, lead, and execute high‑impact email and SMS campaigns designed to foster personal connections with our guests
Have complete oversight over workflow skills, strategy development and implementation, creative content and rigorous data analysis
Develop, lead and execute Lettuce email/SMS campaigns and programs, including creating targeted audience segments, developing targeted marketing campaigns and executing A/B and other testing, using data analysis and reporting insights and sharing best practices with the team; identifying opportunities, improving engagement and connections with our guests; and managing various email/SMS calendars, cadence and content creation
Develop and implement a segmentation and personalization strategy to target relevant guests for email/SMS campaigns and optimize performance
Create strategies to optimize guest journeys and execute data‑driven predictive experiences
Create effective email/SMS marketing campaigns to promote Lettuce
Manage review and approval process for email/SMS content, including proofreading emails and SMS messages; testing all links for quality assurance and accuracy; and ensuring that all messages are mobile‑friendly and optimized for all platforms
Track and analyze direct and interactive email/SMS marketing campaigns and share insights with the team
Coordinate and monitor the growth, maintenance, integrity and security of several marketing databases
Model and promote teamwork across all teams
Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtesy
Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as needed
Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
Qualifications
5+ years of email and SMS technical experience
Experienced with creating targeted audience segments
Skilled in developing targeted marketing campaigns and executing A/B and other testing
Ability to create strategies to optimize and execute data‑driven predictive experiences
Benefits
Competitive Salary
Paid Time Off - including Paid Holidays, Personal Days & Vacation
401(k)
Blue Cross Blue Shield Medical Insurance
Dental & Vision Insurance
Life, Accident Protection & Critical Illness Insurance
Domestic Partner Benefits
Restaurant Discounts
Employee Assistance Program - focusing on a commitment to mental health & wellness
Why Work With Lettuce? Lettuce is a culinary-driven restaurant company with a genuine commitment to our people. We welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you’re ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today!
We participate in E-Verify / Participamos en E-Verify
USD $75,000.00 - USD $85,000.00 / Yr.
#J-18808-Ljbffr
Responsibilities
Be responsible for the execution of Lettuce’s guest lifecycle and direct response marketing programs across email and SMS
Develop, lead, and execute high‑impact email and SMS campaigns designed to foster personal connections with our guests
Have complete oversight over workflow skills, strategy development and implementation, creative content and rigorous data analysis
Develop, lead and execute Lettuce email/SMS campaigns and programs, including creating targeted audience segments, developing targeted marketing campaigns and executing A/B and other testing, using data analysis and reporting insights and sharing best practices with the team; identifying opportunities, improving engagement and connections with our guests; and managing various email/SMS calendars, cadence and content creation
Develop and implement a segmentation and personalization strategy to target relevant guests for email/SMS campaigns and optimize performance
Create strategies to optimize guest journeys and execute data‑driven predictive experiences
Create effective email/SMS marketing campaigns to promote Lettuce
Manage review and approval process for email/SMS content, including proofreading emails and SMS messages; testing all links for quality assurance and accuracy; and ensuring that all messages are mobile‑friendly and optimized for all platforms
Track and analyze direct and interactive email/SMS marketing campaigns and share insights with the team
Coordinate and monitor the growth, maintenance, integrity and security of several marketing databases
Model and promote teamwork across all teams
Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtesy
Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as needed
Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
Qualifications
5+ years of email and SMS technical experience
Experienced with creating targeted audience segments
Skilled in developing targeted marketing campaigns and executing A/B and other testing
Ability to create strategies to optimize and execute data‑driven predictive experiences
Benefits
Competitive Salary
Paid Time Off - including Paid Holidays, Personal Days & Vacation
401(k)
Blue Cross Blue Shield Medical Insurance
Dental & Vision Insurance
Life, Accident Protection & Critical Illness Insurance
Domestic Partner Benefits
Restaurant Discounts
Employee Assistance Program - focusing on a commitment to mental health & wellness
Why Work With Lettuce? Lettuce is a culinary-driven restaurant company with a genuine commitment to our people. We welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you’re ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today!
We participate in E-Verify / Participamos en E-Verify
USD $75,000.00 - USD $85,000.00 / Yr.
#J-18808-Ljbffr