Summary:
At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.
An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.
Working at Lacoste means belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the Kooples (http://mf-brands.com/).
Summary Description:
We are actively looking for a Loyalty & CRM Manager to develop and execute strategies to build customer relationships, increase recruitment, retention, and engagement, and drive brand consistency and sales across channels in the US and Canada.
The ideal candidate will demonstrate an entrepreneurial mindset with a keen eye for detail and a passion and understanding for the Lacoste brand and a proactivity and curiosity for commercial partnership, customer needs, and driving loyalty.
Job Description
Strategy Development–
Assist to design, execute and manage loyalty program and CRM activation plan, focused on retention campaigns and customer journey mapping to increase recruitment, purchase frequency and engagement.
Loyalty Program Management – Manage our customer loyalty program, including setting and monitoring KPIs, assist in building rewards and ensuring seamless redemption processes and managing IT support.
Clienteling & Personalization:
Utilize customer data to create personalized experiences and recommendations for individual clients both in-store and online with a key focus on our New York Flagship store.
Cross-functional Collaboration:
Work with marketing, omnichannel commercial teams and customer service teams to ensure a cohesive and positive brand customer experience of the program and CRM initiatives.
Relationship Management:
Build relationships with the sales teams and retail partners to ensure aligned, effective in-market execution for loyalty and customer engagement initiatives. Ownership of ambassador program in stores to manage KPIs and onboard feedback.
Omnichannel Communication:
Develop and execute communication strategies and action plans to engage customers in the brand and raise the visibility of the loyalty program across retail, DF & app and direct channels like mall communications, email, digital display and in-store signage.
Data Analysis : Analyze customer data from CRM and loyalty platforms to identify trends, segment customers, and measure the effectiveness of our loyalty and customer engagement initiatives.
Reporting:
Maintain weekly business reports on customer database KPIs and loyalty program performance. Create monthly benchmark reports of competitor loyalty program offerings.
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At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.
An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.
Working at Lacoste means belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the Kooples (http://mf-brands.com/).
Summary Description:
We are actively looking for a Loyalty & CRM Manager to develop and execute strategies to build customer relationships, increase recruitment, retention, and engagement, and drive brand consistency and sales across channels in the US and Canada.
The ideal candidate will demonstrate an entrepreneurial mindset with a keen eye for detail and a passion and understanding for the Lacoste brand and a proactivity and curiosity for commercial partnership, customer needs, and driving loyalty.
Job Description
Strategy Development–
Assist to design, execute and manage loyalty program and CRM activation plan, focused on retention campaigns and customer journey mapping to increase recruitment, purchase frequency and engagement.
Loyalty Program Management – Manage our customer loyalty program, including setting and monitoring KPIs, assist in building rewards and ensuring seamless redemption processes and managing IT support.
Clienteling & Personalization:
Utilize customer data to create personalized experiences and recommendations for individual clients both in-store and online with a key focus on our New York Flagship store.
Cross-functional Collaboration:
Work with marketing, omnichannel commercial teams and customer service teams to ensure a cohesive and positive brand customer experience of the program and CRM initiatives.
Relationship Management:
Build relationships with the sales teams and retail partners to ensure aligned, effective in-market execution for loyalty and customer engagement initiatives. Ownership of ambassador program in stores to manage KPIs and onboard feedback.
Omnichannel Communication:
Develop and execute communication strategies and action plans to engage customers in the brand and raise the visibility of the loyalty program across retail, DF & app and direct channels like mall communications, email, digital display and in-store signage.
Data Analysis : Analyze customer data from CRM and loyalty platforms to identify trends, segment customers, and measure the effectiveness of our loyalty and customer engagement initiatives.
Reporting:
Maintain weekly business reports on customer database KPIs and loyalty program performance. Create monthly benchmark reports of competitor loyalty program offerings.
#J-18808-Ljbffr