Digital Designer
Job Summary
The Digital Designer reports to the Dallas Zoo’s Creative Director and is a key creative contributor within the Zoo’s growing creative department. This role is responsible for elevating the Dallas Zoo’s digital presence through visually compelling, on‑brand, and user‑focused design across the website, email marketing campaigns, social media graphics, and other digital assets.
This individual will play a lead role in shaping how the Zoo looks and feels online — ensuring consistency, creativity, and quality across all digital touchpoints — while pushing the brand forward through thoughtful, innovative digital design.
Specific Duties and Responsibilities
Lead the design and execution of digital creative across multiple campaigns and initiatives, translating campaign concepts into polished, effective digital assets
Design and produce high-quality creative for the Zoo’s website, landing pages, email campaigns, social media graphics, and other digital applications
Serve as the primary design owner for DallasZoo.com, including ongoing design updates, page enhancements, and visual consistency
Act as the creative lead for the Zoo’s email marketing program, designing visually engaging templates and campaigns that support attendance, membership, fundraising, and engagement goals
Contribute to the visualization, conceptualization, and design of improved user experiences across all digital platforms
Apply digital design best practices to transform complex messages and information into clear, engaging, and accessible visual experiences
Collaborate cross‑functionally with Marketing & Communications, Membership, Education, Conservation, and other teams to create compelling digital assets that align with organizational goals
Partner with internal creative resources to ensure digital designs meet usability, accessibility, and web standards while maintaining strong brand integrity
Ensure proper implementation of designs within web and email environments, maintaining consistency and quality across platforms
Collaborate with the creative team to brainstorm and produce digital assets including motion graphics, animation, video elements, and interactive content
Support digital content planning by contributing design concepts and creative solutions for social media, web, and email channels
Participate in periodic web and email reviews to identify opportunities for creative improvement and innovation
Collaborate with marketing and insight partners at the Zoo to review performance learnings and apply insights to strengthen future creative work
Manage and maintain the Zoo’s digital asset library and content management systems
Perform other design assignments and support duties as assigned
Qualifications
Bachelor’s degree (or equivalent professional experience) in digital design, visual design, graphic design, or a related field
2–4+ years of professional digital design experience, preferably within an agency or in‑house creative team
Portfolio required, with strong emphasis on digital design work demonstrating effective visual solutions to business and communication goals
Strong passion for digital, web, and UI/UX‑oriented design with a forward‑thinking approach to brand expression and storytelling
Proven experience designing high‑quality email creative supporting promotional, e‑commerce, and brand‑driven objectives
Experience designing and maintaining websites using WordPress, Elementor, or similar web platforms
Working knowledge of web, email, and digital design best practices, with a commitment to continuous learning
Experience with Prospect2 or comparable email marketing/marketing automation platforms
Experience with integrations between email platforms and CRM or ticketing systems is highly desirable
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
Familiarity with modern design tools such as Figma or similar collaborative design platforms is a plus
Motion graphics, video, and/or photography skills are a plus
Experience with project management tools (Wrike, Monday, Asana, etc.) is a plus
Strong organizational, communication, and collaboration skills
High attention to detail with the ability to manage multiple projects and deadlines effectively
Ability to translate creative direction and briefs into engaging, audience‑appropriate digital designs
Comfortable working in a fast‑paced, collaborative, mission‑driven environment
Strong alignment with the mission and values of the Dallas Zoo
Bi‑lingual skills are appreciated
Ability to work irregular hours (some evenings, holidays, or weekends)
Ability to work special events and functions, as required
Ability to exert light physical effort in sedentary to light work. This may involve some lifting, carrying, moving, pushing, and/or pulling of objects/materials of light weight (15‑20 pounds).
A valid Texas Class C driver’s license or the ability to obtain one within 90 days of hire, to operate Zoo vehicles
Satisfactory completion of a pre‑employment drug screen and background check is required for employment
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This individual will play a lead role in shaping how the Zoo looks and feels online — ensuring consistency, creativity, and quality across all digital touchpoints — while pushing the brand forward through thoughtful, innovative digital design.
Specific Duties and Responsibilities
Lead the design and execution of digital creative across multiple campaigns and initiatives, translating campaign concepts into polished, effective digital assets
Design and produce high-quality creative for the Zoo’s website, landing pages, email campaigns, social media graphics, and other digital applications
Serve as the primary design owner for DallasZoo.com, including ongoing design updates, page enhancements, and visual consistency
Act as the creative lead for the Zoo’s email marketing program, designing visually engaging templates and campaigns that support attendance, membership, fundraising, and engagement goals
Contribute to the visualization, conceptualization, and design of improved user experiences across all digital platforms
Apply digital design best practices to transform complex messages and information into clear, engaging, and accessible visual experiences
Collaborate cross‑functionally with Marketing & Communications, Membership, Education, Conservation, and other teams to create compelling digital assets that align with organizational goals
Partner with internal creative resources to ensure digital designs meet usability, accessibility, and web standards while maintaining strong brand integrity
Ensure proper implementation of designs within web and email environments, maintaining consistency and quality across platforms
Collaborate with the creative team to brainstorm and produce digital assets including motion graphics, animation, video elements, and interactive content
Support digital content planning by contributing design concepts and creative solutions for social media, web, and email channels
Participate in periodic web and email reviews to identify opportunities for creative improvement and innovation
Collaborate with marketing and insight partners at the Zoo to review performance learnings and apply insights to strengthen future creative work
Manage and maintain the Zoo’s digital asset library and content management systems
Perform other design assignments and support duties as assigned
Qualifications
Bachelor’s degree (or equivalent professional experience) in digital design, visual design, graphic design, or a related field
2–4+ years of professional digital design experience, preferably within an agency or in‑house creative team
Portfolio required, with strong emphasis on digital design work demonstrating effective visual solutions to business and communication goals
Strong passion for digital, web, and UI/UX‑oriented design with a forward‑thinking approach to brand expression and storytelling
Proven experience designing high‑quality email creative supporting promotional, e‑commerce, and brand‑driven objectives
Experience designing and maintaining websites using WordPress, Elementor, or similar web platforms
Working knowledge of web, email, and digital design best practices, with a commitment to continuous learning
Experience with Prospect2 or comparable email marketing/marketing automation platforms
Experience with integrations between email platforms and CRM or ticketing systems is highly desirable
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
Familiarity with modern design tools such as Figma or similar collaborative design platforms is a plus
Motion graphics, video, and/or photography skills are a plus
Experience with project management tools (Wrike, Monday, Asana, etc.) is a plus
Strong organizational, communication, and collaboration skills
High attention to detail with the ability to manage multiple projects and deadlines effectively
Ability to translate creative direction and briefs into engaging, audience‑appropriate digital designs
Comfortable working in a fast‑paced, collaborative, mission‑driven environment
Strong alignment with the mission and values of the Dallas Zoo
Bi‑lingual skills are appreciated
Ability to work irregular hours (some evenings, holidays, or weekends)
Ability to work special events and functions, as required
Ability to exert light physical effort in sedentary to light work. This may involve some lifting, carrying, moving, pushing, and/or pulling of objects/materials of light weight (15‑20 pounds).
A valid Texas Class C driver’s license or the ability to obtain one within 90 days of hire, to operate Zoo vehicles
Satisfactory completion of a pre‑employment drug screen and background check is required for employment
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