Senior Associate Media and Advertising Strategy
JPMorgan Chase & Co., New York, New York, us, 10261
Join a dynamic team at the forefront of media and advertising innovation for Marriott Co-Brand credit cards. Collaborate with top-tier partners, drive data-driven marketing, and make a real impact on brand growth and customer engagement.
Job Summary: As a Senior Associate Media and Advertising Strategy in the Marriott Co-Brand Credit Card team, you will support media planning, analytics, and creative execution for high-profile campaigns. You will partner with internal teams, agency partners, and Marriott counterparts to develop and optimize media strategies, leveraging data-driven insights to maximize campaign performance. You will play a key role in creative asset development, project management, and cross-functional collaboration, ensuring our campaigns are compelling, effective, and aligned with business objectives.
Job Responsibilities:
Support internal, data-led media plan process, partnering with leadership and cross-functional teams to identify, align, and execute media strategies
Track and analyze media plan performance, recommending tactical adjustments based on insights and trends
Leverage analytics to inform advertising strategy, optimize campaigns, and improve ROI
Utilize dashboards to track KPIs, report results, and recommend actionable strategies
Support creative strategy and execution for advertising campaigns across social, digital, and partner channels
Ensure creative assets align with brand guidelines and business objectives, and route assets through approval processes
Manage relationships with internal and external stakeholders, ensuring projects launch on time and on/under budget
Collaborate with Chase Product, Acquisition, Portfolio, Customer Experience, Centers of Excellence, Controls, Agency, and Marriott partners
Stay ahead of industry trends and best practices in media, advertising, and creative strategy
Clearly communicate insights and recommendations to leadership and partners
Ensure compliance with internal processes and controls
Required qualifications, capabilities, and skills:
4+ years of experience in media advertising, creative strategy, analytics, or related fields
Experience in media planning, data analysis, project management, and campaign optimization
Proven expertise managing creative/media agency relationships and overseeing creative execution
Exceptional collaboration, leadership, and communication skills
Ability to influence and work across internal and external teams
Bachelor’s degree in marketing, advertising, or related field
Experience working with large, complex media budgets and campaigns
Strong organizational skills and attention to detail
Ability to travel up to 10%
Preferred qualifications, capabilities, and skills:
6+ years of experience in media advertising, creative strategy, analytics, or related fields
Master’s degree in marketing, advertising, or related field
Financial services, consumer goods, or agency experience
Experience with creative testing and data-driven campaign optimization
Familiarity with emerging technologies and industry trends in media and advertising
Experience with project management tools and dashboards
Strong stakeholder engagement and negotiation skills
Experience with compliance and controls in marketing
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Job Summary: As a Senior Associate Media and Advertising Strategy in the Marriott Co-Brand Credit Card team, you will support media planning, analytics, and creative execution for high-profile campaigns. You will partner with internal teams, agency partners, and Marriott counterparts to develop and optimize media strategies, leveraging data-driven insights to maximize campaign performance. You will play a key role in creative asset development, project management, and cross-functional collaboration, ensuring our campaigns are compelling, effective, and aligned with business objectives.
Job Responsibilities:
Support internal, data-led media plan process, partnering with leadership and cross-functional teams to identify, align, and execute media strategies
Track and analyze media plan performance, recommending tactical adjustments based on insights and trends
Leverage analytics to inform advertising strategy, optimize campaigns, and improve ROI
Utilize dashboards to track KPIs, report results, and recommend actionable strategies
Support creative strategy and execution for advertising campaigns across social, digital, and partner channels
Ensure creative assets align with brand guidelines and business objectives, and route assets through approval processes
Manage relationships with internal and external stakeholders, ensuring projects launch on time and on/under budget
Collaborate with Chase Product, Acquisition, Portfolio, Customer Experience, Centers of Excellence, Controls, Agency, and Marriott partners
Stay ahead of industry trends and best practices in media, advertising, and creative strategy
Clearly communicate insights and recommendations to leadership and partners
Ensure compliance with internal processes and controls
Required qualifications, capabilities, and skills:
4+ years of experience in media advertising, creative strategy, analytics, or related fields
Experience in media planning, data analysis, project management, and campaign optimization
Proven expertise managing creative/media agency relationships and overseeing creative execution
Exceptional collaboration, leadership, and communication skills
Ability to influence and work across internal and external teams
Bachelor’s degree in marketing, advertising, or related field
Experience working with large, complex media budgets and campaigns
Strong organizational skills and attention to detail
Ability to travel up to 10%
Preferred qualifications, capabilities, and skills:
6+ years of experience in media advertising, creative strategy, analytics, or related fields
Master’s degree in marketing, advertising, or related field
Financial services, consumer goods, or agency experience
Experience with creative testing and data-driven campaign optimization
Familiarity with emerging technologies and industry trends in media and advertising
Experience with project management tools and dashboards
Strong stakeholder engagement and negotiation skills
Experience with compliance and controls in marketing
#J-18808-Ljbffr