Marketing Technology Administrator
Benesch Friedlander Coplan & Aronoff, Minneapolis, Minnesota, United States, 55400
The Marketing Technology Administrator will build a business development function that supports our lawyers in solving our clients’ needs of the future. Working closely with the firm’s Director of Business Development and Marketing, this role will help transform our business development function to focus on operational excellence and important tech and data management initiatives that directly support firm’s business development and client relationship strategy.
This role is four days in office, one day work-from-home.
KEY RESPONSIBILITIES (Including, but not limited to): Experience Database (Foundation)
Serve as the day-to-day administrative contact for platform questions including search and reporting inquires.
Configure the product in line with data governance best practices to enable business workflows and effective search/report.
Liaise with technical resources to resolve technical issues and develop integrations to provide users with accurate and actionable data.
Coordinate efforts to implement a process related to the capture and maintenance of experience information, including matter, client, and people profiles.
Lead efforts to implement a process related to marketing specific workflows, including but not limited to, the tracking of opportunities and generation of related proposals along with Chambers and other legal related award submissions.
Manage the profiling of matter, client, and people profiles as necessary. This includes establishing and implementing data quality standards.
Help to develop educational and training material, which may also include the facilitation of these sessions, where appropriate.
Liaise the vendor (Litera) regarding issues, questions, and enhancement requests.
Engage in Foundation industry initiatives to incorporate industry standards and best practices including the Foundation User Group meetings.
Centralized MarTech Strategy
Lead the assessment of, piloting and leveraging evolving technology.
Management and oversight for website and intranet content.
Lead SEO strategy and management.
Oversee data reporting needs to capitalize on market trends and business generation opportunities.
Process Improvement
Continuously identify inefficiencies and collaborate with business partners to implement improved tech, people and process solutions.
Collaborate and Interface with the Digital transformation team, Innovation, Digital Marketing and IT teams on the development and implementation of any new tools, systems or processes for the department.
Lead the Shared Services team in improving the quality and consistency of deliverables in measurable ways.
Develop training to facilitate continuing education on new tools, systems, processes and best practices.
COMPETENCIES (KNOWLEDGE, SKILLS AND ABILITIES) REQUIRED:
Strong understanding of data analytics.
Ability to develop and implement marketing strategies.
Experience in managing vendor relationships.
Technical skills & experience (including database management, CRM systems, web development technologies, manipulation and clean up skills; Excel, MS Word) and ability to adapt to new software programs.
Proven track record in project management, including the ability to manage multiple priorities and deadlines with a high degree of detail and accuracy.
Ability to read and interpret general business documents, instructions and manuals, write routine business correspondence, and speak effectively with employees, clients, and vendors.
Outstanding communication skills, both written and verbal, with the ability to build relationships with internal and external stakeholders.
Strategic thinker with the ability to anticipate needs, identify opportunities, and drive initiatives to completion with strong problem-solving skills.
A collaborative and team-oriented mindset, with the ability to work effectively in a fast-paced, dynamic, results-driven environment.
Commitment to exceptional client service and dedication to high-quality work.
A good listener with a growth mindset and proven ability to adapt quickly to change and exhibit a high degree of flexibility.
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This role is four days in office, one day work-from-home.
KEY RESPONSIBILITIES (Including, but not limited to): Experience Database (Foundation)
Serve as the day-to-day administrative contact for platform questions including search and reporting inquires.
Configure the product in line with data governance best practices to enable business workflows and effective search/report.
Liaise with technical resources to resolve technical issues and develop integrations to provide users with accurate and actionable data.
Coordinate efforts to implement a process related to the capture and maintenance of experience information, including matter, client, and people profiles.
Lead efforts to implement a process related to marketing specific workflows, including but not limited to, the tracking of opportunities and generation of related proposals along with Chambers and other legal related award submissions.
Manage the profiling of matter, client, and people profiles as necessary. This includes establishing and implementing data quality standards.
Help to develop educational and training material, which may also include the facilitation of these sessions, where appropriate.
Liaise the vendor (Litera) regarding issues, questions, and enhancement requests.
Engage in Foundation industry initiatives to incorporate industry standards and best practices including the Foundation User Group meetings.
Centralized MarTech Strategy
Lead the assessment of, piloting and leveraging evolving technology.
Management and oversight for website and intranet content.
Lead SEO strategy and management.
Oversee data reporting needs to capitalize on market trends and business generation opportunities.
Process Improvement
Continuously identify inefficiencies and collaborate with business partners to implement improved tech, people and process solutions.
Collaborate and Interface with the Digital transformation team, Innovation, Digital Marketing and IT teams on the development and implementation of any new tools, systems or processes for the department.
Lead the Shared Services team in improving the quality and consistency of deliverables in measurable ways.
Develop training to facilitate continuing education on new tools, systems, processes and best practices.
COMPETENCIES (KNOWLEDGE, SKILLS AND ABILITIES) REQUIRED:
Strong understanding of data analytics.
Ability to develop and implement marketing strategies.
Experience in managing vendor relationships.
Technical skills & experience (including database management, CRM systems, web development technologies, manipulation and clean up skills; Excel, MS Word) and ability to adapt to new software programs.
Proven track record in project management, including the ability to manage multiple priorities and deadlines with a high degree of detail and accuracy.
Ability to read and interpret general business documents, instructions and manuals, write routine business correspondence, and speak effectively with employees, clients, and vendors.
Outstanding communication skills, both written and verbal, with the ability to build relationships with internal and external stakeholders.
Strategic thinker with the ability to anticipate needs, identify opportunities, and drive initiatives to completion with strong problem-solving skills.
A collaborative and team-oriented mindset, with the ability to work effectively in a fast-paced, dynamic, results-driven environment.
Commitment to exceptional client service and dedication to high-quality work.
A good listener with a growth mindset and proven ability to adapt quickly to change and exhibit a high degree of flexibility.
#J-18808-Ljbffr