
Digital and Social Media Strategist
TradeJobsWorkforce, Rochester, Pennsylvania, United States, 15074
Are you a creative thinker with a passion for digital marketing? Join our team as a Digital and Social Media Strategist! In this role, you will play a vital part in shaping our brand's online presence and driving engagement.
Key Responsibilities:
Interpret and implement the brand strategy into a comprehensive social media strategy.
Define key objectives to elevate our social media presence and engagement.
Develop a monthly content calendar that effectively aligns with our social media strategy.
Identify essential metrics to gauge the success of our social media initiatives.
Advise on which content to promote organically and which should be boosted for greater reach.
Utilize social listening tools to ensure our brands are engaged in relevant conversations across social platforms.
Create a community playbook to guide our responses to consumer interactions via DMs and tags.
Collaborate closely with copywriters and designers to produce impactful and appealing content.
Coordinate with Marketing and Product Development teams to generate excitement around new product launches.
Prepare and present weekly and monthly reports detailing social media performance metrics.
Stay informed about emerging digital technologies and the latest social media best practices.
If you're ready to make a significant impact through innovative social media strategies and trends, we want to hear from you!