The Associate Director of Special Events provides strategic leadership and operational oversight for the planning, promotion, contracting, and execution of special events within the Athletics Department. This role is responsible for maximizing revenue generation and utilization of athletics facilities through proactive sales, relationship development, and policy leadership. The Associate Director exercises independent judgment in developing event strategies, negotiating contracts, managing vendor relationships, and serving as the primary liaison to campus partners, community organizations, and external clients. The position ensures all events meet institutional, conference, and NCAA standards while delivering high-quality experiences that reflect the department’s mission and brand.
Essential Functions
Strategic Leadership & Revenue Generation
Manage events sales process, including prospecting, client engagement, contract negotiation, and closing, to achieve annual revenue and facility utilization goals
Develop and implement strategies to maximize utilization, visibility, and revenue for Athletics Department facilities, including premium spaces and non-athletic programming.
Lead the special events sales pipeline, including prospecting, client engagement, contract negotiation, and closing, to ensure consistent progress toward annual revenue and utilization goals.
Identify and pursue new business opportunities, target markets, and partnerships for events and facility rentals.
Sales, Marketing & Relationship Management
Oversee marketing and promotion of athletics venues to local, regional, and national promoters, organizations, and corporate partners to drive bookings and enhance visibility.
Cultivate and maintain long‑term relationships with clients, community partners, and industry stakeholders to drive repeat and referral business.
Serve as the department’s primary representative for special event inquiries, tours, and site visits.
Contracting, Policy & Financial Oversight
Draft, review, negotiate, and execute special event contracts, bids, proposals, riders, and related agreements.
Create, implement, and maintain special event policies, procedures, pricing, manuals, and operational documentation.
Collaborate with Business Operations to review financial statements, settlements, and post‑event reporting to ensure accuracy, compliance, and revenue optimization.
Event Management & Operations
Serve as on‑site events lead for internal and external events, resolving issues in real time and ensuring safety, quality, and policy compliance. This may include event setup and teardown.
Manage relationships and contracts with event labor providers, equipment vendors, caterers, and service partners to include in briefings or report updates.
Manage relationships and contracts with event labor providers, equipment vendors, and the department’s contracted caterer, including menu coordination and service standards.
Act as on‑site manager for external and internal special events, resolving issues in real time and ensuring adherence to policies and safety standards.
Compliance, Collaboration & Representation
Ensure all special events comply with institutional, conference, NCAA, and applicable local, state, and federal regulations, including minors‑on‑campus policies.
Serve as a liaison to campus departments and local entities for graduations, career fairs, and other large‑scale events hosted in athletics facilities.
Represent the Athletics Department on campus and community committees related to events, facilities, and external engagement.
Participate in departmental leadership meetings and contribute to long‑term planning and continuous improvement initiatives.
Additional Responsibilities
Monitor facility activity schedules and usage to ensure alignment with event priorities and operational readiness.
Oversight of camp operations held within athletic department facilities. This will primarily include oversight of facility scheduling and
invoicing camps, while working hand in hand with compliance regarding camp policies and procedures and ensuring best practices are being met regarding camp operations.
Support internal athletic events, conference championships, and NCAA postseason events as assigned.
Perform other duties consistent with the scope and level of the position as assigned.
Required Education and Experience Bachelor's Degree, AND:
18 months in events/conference management, program administration, or related experience.
Equivalency/Substitution Will accept 48 months of related experience in lieu of the Bachelor's degree for a total of 66 months of related experience.
Skills
Able to multi‑task with various projects while maintaining high accessibility
Excellent internal and external customer service skills to ensure that events are in line with the goals of the department
Goal and task oriented
Competent on the spot decision making and problem solving
Must be able to work nights, weekends, and some holidays on a frequent basis
Highly organized
Ability to communication professionally
Negotiating/working with external entities
Direct communication style; able to give clear specific directions in hectic settings
Basic budgeting and accounting skills
Good written and verbal reporting skills for project evaluations
Certifications Valid driver's license for event management
Working Conditions
Physical :
Ability to engage in repetitive motions. Ability to lift and carry 15-50 lbs.
Environmental :
Frequent exposure to pressure caused by deadlines and busy periods. May require travel. Requires contact with other departments and university officials.
Departmental Preferences
Bachelor’s Degree in hospitality, sales, marketing, sports management, or equivalent program
24 months of related experience in sales with a sports facility, convention center, performing arts facility, multi‑purpose public assembly facility or other event venue.
Event management experience with large scale collegiate athletic events.
Extensive experience with special events, concerts, and venue revenue generation.
Experience with contracts, 3rd party staffing and operations.
Prior experience with event development and successful revenue generation
Some experience planning and/or working public events
Experience with facility/event scheduling programs
Experience with staffing for high level events
Experience with collegiate venue operations and facility operations
Supervision Graduate Assistant & Student Workers
Special Instructions If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit https://hr.ou.edu/Policies-Handbooks/TB-Testing.
Why You Belong at the University of Oklahoma The University of Oklahoma values our community's unique talents, perspectives, and experiences. At OU, we aspire to harness our innovation, creativity, and collaboration for the advancement of people everywhere. You Belong Here!
Equal Employment Opportunity Statement The University, in compliance with all applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, sexual orientation, marital status, genetic information, gender identity/expression (consistent with applicable law), age (40 or older), religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admissions, employment, housing, financial aid, and educational services.
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Essential Functions
Strategic Leadership & Revenue Generation
Manage events sales process, including prospecting, client engagement, contract negotiation, and closing, to achieve annual revenue and facility utilization goals
Develop and implement strategies to maximize utilization, visibility, and revenue for Athletics Department facilities, including premium spaces and non-athletic programming.
Lead the special events sales pipeline, including prospecting, client engagement, contract negotiation, and closing, to ensure consistent progress toward annual revenue and utilization goals.
Identify and pursue new business opportunities, target markets, and partnerships for events and facility rentals.
Sales, Marketing & Relationship Management
Oversee marketing and promotion of athletics venues to local, regional, and national promoters, organizations, and corporate partners to drive bookings and enhance visibility.
Cultivate and maintain long‑term relationships with clients, community partners, and industry stakeholders to drive repeat and referral business.
Serve as the department’s primary representative for special event inquiries, tours, and site visits.
Contracting, Policy & Financial Oversight
Draft, review, negotiate, and execute special event contracts, bids, proposals, riders, and related agreements.
Create, implement, and maintain special event policies, procedures, pricing, manuals, and operational documentation.
Collaborate with Business Operations to review financial statements, settlements, and post‑event reporting to ensure accuracy, compliance, and revenue optimization.
Event Management & Operations
Serve as on‑site events lead for internal and external events, resolving issues in real time and ensuring safety, quality, and policy compliance. This may include event setup and teardown.
Manage relationships and contracts with event labor providers, equipment vendors, caterers, and service partners to include in briefings or report updates.
Manage relationships and contracts with event labor providers, equipment vendors, and the department’s contracted caterer, including menu coordination and service standards.
Act as on‑site manager for external and internal special events, resolving issues in real time and ensuring adherence to policies and safety standards.
Compliance, Collaboration & Representation
Ensure all special events comply with institutional, conference, NCAA, and applicable local, state, and federal regulations, including minors‑on‑campus policies.
Serve as a liaison to campus departments and local entities for graduations, career fairs, and other large‑scale events hosted in athletics facilities.
Represent the Athletics Department on campus and community committees related to events, facilities, and external engagement.
Participate in departmental leadership meetings and contribute to long‑term planning and continuous improvement initiatives.
Additional Responsibilities
Monitor facility activity schedules and usage to ensure alignment with event priorities and operational readiness.
Oversight of camp operations held within athletic department facilities. This will primarily include oversight of facility scheduling and
invoicing camps, while working hand in hand with compliance regarding camp policies and procedures and ensuring best practices are being met regarding camp operations.
Support internal athletic events, conference championships, and NCAA postseason events as assigned.
Perform other duties consistent with the scope and level of the position as assigned.
Required Education and Experience Bachelor's Degree, AND:
18 months in events/conference management, program administration, or related experience.
Equivalency/Substitution Will accept 48 months of related experience in lieu of the Bachelor's degree for a total of 66 months of related experience.
Skills
Able to multi‑task with various projects while maintaining high accessibility
Excellent internal and external customer service skills to ensure that events are in line with the goals of the department
Goal and task oriented
Competent on the spot decision making and problem solving
Must be able to work nights, weekends, and some holidays on a frequent basis
Highly organized
Ability to communication professionally
Negotiating/working with external entities
Direct communication style; able to give clear specific directions in hectic settings
Basic budgeting and accounting skills
Good written and verbal reporting skills for project evaluations
Certifications Valid driver's license for event management
Working Conditions
Physical :
Ability to engage in repetitive motions. Ability to lift and carry 15-50 lbs.
Environmental :
Frequent exposure to pressure caused by deadlines and busy periods. May require travel. Requires contact with other departments and university officials.
Departmental Preferences
Bachelor’s Degree in hospitality, sales, marketing, sports management, or equivalent program
24 months of related experience in sales with a sports facility, convention center, performing arts facility, multi‑purpose public assembly facility or other event venue.
Event management experience with large scale collegiate athletic events.
Extensive experience with special events, concerts, and venue revenue generation.
Experience with contracts, 3rd party staffing and operations.
Prior experience with event development and successful revenue generation
Some experience planning and/or working public events
Experience with facility/event scheduling programs
Experience with staffing for high level events
Experience with collegiate venue operations and facility operations
Supervision Graduate Assistant & Student Workers
Special Instructions If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit https://hr.ou.edu/Policies-Handbooks/TB-Testing.
Why You Belong at the University of Oklahoma The University of Oklahoma values our community's unique talents, perspectives, and experiences. At OU, we aspire to harness our innovation, creativity, and collaboration for the advancement of people everywhere. You Belong Here!
Equal Employment Opportunity Statement The University, in compliance with all applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, sexual orientation, marital status, genetic information, gender identity/expression (consistent with applicable law), age (40 or older), religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admissions, employment, housing, financial aid, and educational services.
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