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Senior Digital Experience Analyst

Hilton, Mc Lean, Virginia, us, 22107

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***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX*** Join Hilton as a Senior Digital Experience Analyst and play a crucial role in shaping the future of our digital strategy! You will work closely with various teams across Hilton, including Customers, Brands, Marketing, Digital, Revenue, and Sales, providing data-driven insights that improve our digital channels and enhance customer experience. As part of the Digital Experience Analytics team, you will support executive leadership and drive impactful projects aimed at optimizing our digital marketing and enhancing regional performance. How We Will Support You Go Hilton travel program: Enjoy 110 nights of discounted travel with room rates as low as $40/night. Ownership opportunity: Participate in Hilton Shares, our employee stock purchase program at a 15 percent discount. Paid parental leave for eligible team members, including partners and adoptive parents. Mental health resources, including free counseling through our Employee Assistance Program. Paid Time Off (PTO) to ensure you recharge as needed. Discover numerous other benefits that support your well-being and growth. At Hilton, we recognize that each team member is a leader. We are dedicated to offering continuous leadership development opportunities throughout our employees' career journeys. How You Will Make an Impact Your contributions are vital, and here are key responsibilities that define your role: Conduct analyses that address business inquiries and outline significant impacts. Utilize data to craft comprehensive narratives that resonate with diverse audiences. Communicate channel performance through in-depth analyses, impactful visualizations, and effective presentations tailored for key audiences. Offer measurement recommendations for new digital products and advise on analytics tagging implementations. Collaboration Opportunities Work alongside business teams to devise success metrics through analytical guidance. Collaborate with the Strategy, Insights, Analytics, and Full Service teams to deliver cross-functional analyses adhering to measurement standards. Deliverables You Will Own Develop standard reports, dashboards, and metrics for effective communication of performance. Analyze customer engagement data to extract actionable insights and identify optimization opportunities. Why You'll Be a Great Fit You have these minimum qualifications: Three (3) years of professional experience. Two (2) years of experience in analytics. Experience independently leading analyses, projects, or workstreams. One (1) year working with a digital analytics platform such as Adobe Analytics or Google Analytics. Preferred Qualifications: One (1) year experience with a coding language/query tool, such as SQL, Alteryx, R, or Python. Experience using digital analytics debugging tools such as Omnibug or Charles. BA/BS Bachelor's Degree in an analytical field. Product/Digital experience within the hospitality/travel sector. What it's Like Working for Hilton Hilton is a leading global hospitality company, proudly recognized as the #1 World's Best Workplace. We are dedicated to providing warm and welcoming experiences to our guests. With over a century of hospitality history, Hilton boasts an exceptional workplace culture and is consistently recognized as one of the World's Best Workplaces. Join us in our mission and discover more about life on Team Hilton! We provide reasonable accommodations to qualified individuals with disabilities to perform essential functions of the position and offer benefits in compliance with applicable laws. If you require accommodation during the application process, please reach out to our team. Hilton offers a comprehensive benefits package that includes medical, dental, and vision coverage, life insurance, short- and long-term disability insurance, a 401(k) savings plan, generous Paid Time Off, holidays, and additional unique perks. The annual salary for this role ranges from $75,000 to $100,000, reflecting specialized experience and location, alongside eligibility for Hilton's Annual Incentive (Bonus) Plan.