Functional Analyst, Salesforce Marketing Cloud (SFMC)

This is a hybrid position requiring an on-site presence 3 to 4 days per week. Please note that the number of days on-site can increase based on business needs
 

Summary:

The Functional Analyst, Salesforce Marketing Cloud (SFMC) collaborates with Product Owner/Platform Owner and team to deliver user stories focused on configuring package software or performing other highly technical tasks in a timely manner and as per set quality standards.

Responsibilities:
 

• Collaborates effectively with the agile team to configure package software when applicable
  Supports the team in executing highly technical tasks according to the specific needs of stories during each iteration
• Ensures design and development standards are being followed to minimize rework; promotes only quality-tested code and does it regularly
• Participates in the daily stand-ups, sprint reviews, and retrospectives to update progress, highlight and resolve impediments
• Completes required documentation to communicate required information to deployment, maintenance, service, and business teams
• Provides production support and helps drive down technical debt
• Develops customer relationships by listening and understanding the customer, anticipating, and providing solutions to customer needs, and prioritizing customer satisfaction
• Develop documentation and provide training to users as appropriate
• Define potential improvement changes to resolve errors, prevent the recurrence of problems or improve system maintainability and stability
• Provide functional analysis for the domain/software related to Mergers & Acquisitions
• Provide functional analysis for domain/software RFP process
• Provide SME around product(s) function and works with Product Owner and Business Partners to refine requirements/functionality

Education

• Bachelor's degree in CS or equivalent

Mandatory Experience:

• 2-4 years of experience in configuration, coding and application development
• Basic understanding of Scrum, Lean, XP, Kanban and other agile development techniques
• Basic knowledge of continuous integration / continuous delivery practices

Competencies:

• Demonstrated “agile-development” mindset with strong customer-focus & results-orientation
• Effective interpersonal, teamwork and collaboration skills
• Strong analytical and business problem solving skills
• Strong communication and documentation skills

Preferred Qualifications

• Salesforce Marketing Cloud certifications (Administrator, Consultant, or Email Specialist)
• Experience with:
  • MobileConnect / MobilePush
  • AMPscript (functional understanding)
  • SQL (basic to intermediate)
• Familiarity with Salesforce CRM, CDPs, or customer data platforms
• Experience working in Agile or hybrid delivery environments
• Financial services, healthcare, retail, or B2B marketing experience (if applicable)

Key Skills & Competencies

• Functional analysis & requirements documentation
• Marketing operations & campaign execution
• Data‑driven thinking
• Cross‑functional collaboration
• Attention to detail and quality
• Problem‑solving and continuous improvement