The Director, Paid Social Media is responsible for directing, planning and implementing social media campaigns. Manage the paid social media team, work collaboratively across the integrated planning teams and provide the guidance, supportand leadership to empower team/departmental success.
Responsibilities:
Oversee the development of the Paid Social Media Team
Drive onboarding of any clientswith a Social Media channelto be activated
Provide oversight on how to build, scale, and optimize campaigns leveraging best practices
Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team
Perform technical auditsfor new and existing businessfor pitches and identification of additional opportunities
Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results
Communicate with clients directly or via Account Services around results, tests, and needson a weekly, monthly, or quarterly basis.
Act as the liaison with our agencypartners – Facebook,Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
Coach the team on writing/testing relevant ad copy, creative assets,and assisting with landing page optimization
Provide on-going updatesto the department on new Social technology and platforms, as well as evolving best practices in the space
Develop and document training to assist coaching team members
Serve as an escalation point for operational and/or client needs
Qualifications:
8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
Deep understanding of advanced analytics and performance media
Strong familiarity with marketing principles, analytics and concepts
Exceptionally skilled in Excel and PowerPoint with the abilityto discuss how those functions can or should be applied relative to the Social Media planning process
Expert in negotiating and constructing SocialMedia plans, with understanding of planning, buying and activation
Experience buying ads on Facebookand Instagram is crucial, additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
Experience owning the full social strategy process inclusive of working with partners, clientsand internal stakeholders
Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
Comfort owning and managing budget/investment levels in SocialMedia across multiple accounts
Strong experience navigating cross-department relationships
Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
Required SkillsRequired Experience
Responsibilities:
Oversee the development of the Paid Social Media Team
Drive onboarding of any clientswith a Social Media channelto be activated
Provide oversight on how to build, scale, and optimize campaigns leveraging best practices
Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team
Perform technical auditsfor new and existing businessfor pitches and identification of additional opportunities
Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results
Communicate with clients directly or via Account Services around results, tests, and needson a weekly, monthly, or quarterly basis.
Act as the liaison with our agencypartners – Facebook,Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
Coach the team on writing/testing relevant ad copy, creative assets,and assisting with landing page optimization
Provide on-going updatesto the department on new Social technology and platforms, as well as evolving best practices in the space
Develop and document training to assist coaching team members
Serve as an escalation point for operational and/or client needs
Qualifications:
8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
Deep understanding of advanced analytics and performance media
Strong familiarity with marketing principles, analytics and concepts
Exceptionally skilled in Excel and PowerPoint with the abilityto discuss how those functions can or should be applied relative to the Social Media planning process
Expert in negotiating and constructing SocialMedia plans, with understanding of planning, buying and activation
Experience buying ads on Facebookand Instagram is crucial, additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
Experience owning the full social strategy process inclusive of working with partners, clientsand internal stakeholders
Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
Comfort owning and managing budget/investment levels in SocialMedia across multiple accounts
Strong experience navigating cross-department relationships
Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
Required SkillsRequired Experience