Salary: 100k
The Senior Analyst, Marketing Analytics partners closely with senior marketing leadership to deliver strategic dashboards, ad hoc analyses, and actionable performance insights that drive data-informed decision-making. This role is responsible for measuring, evaluating, and optimizing the effectiveness of marketing campaigns across channels, including promotions, email, direct mail, and paid media.
By leveraging cruise consumer behavior data and key performance metrics, the analyst will design, develop, and manage analytics solutions that improve marketing performance and maximize ROI. This individual plays a key role in supporting growth initiatives across North America and international markets by providing insights that strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.
The Senior Analyst, Marketing Analytics partners closely with senior marketing leadership to deliver strategic dashboards, ad hoc analyses, and actionable performance insights that drive data-informed decision-making. This role is responsible for measuring, evaluating, and optimizing the effectiveness of marketing campaigns across channels, including promotions, email, direct mail, and paid media.
By leveraging cruise consumer behavior data and key performance metrics, the analyst will design, develop, and manage analytics solutions that improve marketing performance and maximize ROI. This individual plays a key role in supporting growth initiatives across North America and international markets by providing insights that strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.