Location: 100% onsite in Monmouth, NJ (no exceptions)
Salary: Up to $95K DOE
Digital Marketing Manager – Paid Media (B2B)
Position Overview
This role is responsible for managing and optimizing multi-channel paid digital marketing campaigns for a portfolio of B2B clients. The position requires hands-on execution across search, social, retargeting, and location-based advertising, along with strong reporting, budgeting, and client-facing coordination skills. Candidates should be comfortable managing large client portfolios and operating in a fast-paced, performance-driven environment.
Core Responsibilities
Develop and execute integrated digital marketing strategies across multiple paid channels
Manage and optimize paid campaigns across platforms including:
Google Search
Paid Social (Meta/Facebook/Instagram)
LinkedIn
Retargeting
Geofencing and other location-based media
Oversee campaign setup, ongoing optimization, and daily performance monitoring
Track and analyze KPIs including CTR, conversions, pacing, and spend efficiency
Prepare monthly performance reports and dashboards
Build and maintain reporting dashboards (Looker Studio experience is a strong plus)
Manage campaign budgets, pacing, and reallocations throughout the month
Collaborate cross-functionally with internal stakeholders and external vendors
Maintain detailed documentation of optimizations, updates, and client requests in project management tools
Client Onboarding & Campaign Setup
Participate in client onboarding sessions after contracts are signed
Gather campaign requirements including:
Business goals (awareness, lead generation, conversions)
Channel preferences and exclusions
Target audiences
Creative assets, copy, landing pages, and tracking requirements (pixels/UTMs)
Determine and allocate budgets across selected channels after management fees
Coordinate asset collection, audience builds, and campaign inputs through internal workflows
Launch campaigns in the appropriate sequence, accounting for vendor turnaround times
Ongoing Campaign Management
Conduct daily monitoring and optimization across all active channels:
Search: keyword management, negative keywords, auction insights
Paid Social: creative fatigue, learning phases, audience performance
Retargeting: delivery and conversion tracking
Geofencing: delivery accuracy and pacing
Document all optimizations and changes for internal visibility and client transparency
Manage frequent asset swaps, campaign updates, and requests related to new initiatives such as product launches or events
Budget Pacing & Optimization
Set budgets at the start of each month and actively monitor pacing
Perform mid-month budget checks and make necessary adjustments to ensure on-track delivery
Reporting & Analytics
Complete monthly reporting on the 1st or 2nd business day of each month
Maintain automated dashboards for paid search and paid social campaigns
Manually pull performance data for retargeting and location-based campaigns from respective platforms
Create new dashboards as new campaigns are launched
Qualifications & Experience
Proven experience managing paid digital advertising in a B2B environment (Pharma, Med-Device, Healthcare clients required)
Experience handling large, multi-client portfolios
Strong expertise in paid media strategy and execution
Advanced reporting skills using ; dashboarding experience preferred
Familiarity with analytics platforms and third-party advertising vendors
Highly organized with strong attention to detail and communication skills