Content & Sales Strategist – Software for Senior Care Homes (Atlanta)
Assistly | Senior Care Software, Atlanta, Georgia, United States, 30383
Position Summary
The Content & Sales Strategist will be responsible for creating high-impact content, driving social media engagement, and generating sales opportunities within the PCHO community. This role blends marketing, influencing, and relationship-building to establish Assistly Care as the preferred solution for personal care homeowners.
Key Responsibilities Develop original, high-quality social media content (Reels, TikTok videos, Stories, carousels) tailored to the PCHO audience. Plan and execute social media campaigns across Facebook, Instagram, and TikTok to increase brand visibility and engagement. Serve as a brand ambassador and influencer, representing Assistly Care through authentic storytelling and community-focused messaging. Build and maintain strong relationships with Personal Care Home Owners to drive product awareness, engagement, and conversions. Manage and optimize paid advertising campaigns to maximize ROI. Host live sessions, webinars, and Q&A events to educate and support the PCHO community. Monitor content performance, track metrics, and provide regular reporting on engagement, leads, and conversions. Identify emerging trends and adapt content strategies to maintain platform relevance and reach.
Qualifications Proven experience as a social media influencer or digital marketer, ideally within healthcare, senior care, or childcare sectors. Strong understanding of Facebook, Instagram, and TikTok content strategies and audience engagement. Demonstrated ability to produce engaging video and visual content. Excellent communication and relationship-building skills, with the ability to gain trust within the PCHO community. Sales experience with a strong conversion mindset. Experience with CRM tools (HubSpot, Assistly CRM) and social analytics. Creative thinker with strong storytelling capabilities. Preferred:
Background in senior care or childcare.
Preferred Certifications Meta Certified Digital Marketing Associate TikTok Marketing Strategy Certification HubSpot CRM & Sales Enablement Certification
Personal Attributes Outgoing, approachable, and highly engaging personality. Self-motivated with strong organizational and time-management skills. Trend-aware and adaptable within a fast-evolving social media landscape.
Key Responsibilities Develop original, high-quality social media content (Reels, TikTok videos, Stories, carousels) tailored to the PCHO audience. Plan and execute social media campaigns across Facebook, Instagram, and TikTok to increase brand visibility and engagement. Serve as a brand ambassador and influencer, representing Assistly Care through authentic storytelling and community-focused messaging. Build and maintain strong relationships with Personal Care Home Owners to drive product awareness, engagement, and conversions. Manage and optimize paid advertising campaigns to maximize ROI. Host live sessions, webinars, and Q&A events to educate and support the PCHO community. Monitor content performance, track metrics, and provide regular reporting on engagement, leads, and conversions. Identify emerging trends and adapt content strategies to maintain platform relevance and reach.
Qualifications Proven experience as a social media influencer or digital marketer, ideally within healthcare, senior care, or childcare sectors. Strong understanding of Facebook, Instagram, and TikTok content strategies and audience engagement. Demonstrated ability to produce engaging video and visual content. Excellent communication and relationship-building skills, with the ability to gain trust within the PCHO community. Sales experience with a strong conversion mindset. Experience with CRM tools (HubSpot, Assistly CRM) and social analytics. Creative thinker with strong storytelling capabilities. Preferred:
Background in senior care or childcare.
Preferred Certifications Meta Certified Digital Marketing Associate TikTok Marketing Strategy Certification HubSpot CRM & Sales Enablement Certification
Personal Attributes Outgoing, approachable, and highly engaging personality. Self-motivated with strong organizational and time-management skills. Trend-aware and adaptable within a fast-evolving social media landscape.