Regional Sales Representative (Fort Myers)
VPHS Flooring, Fort Myers, Florida, United States, 33916
Job Summary
Florcrafters, a VPHS Flooring unit, is seeking a highly motivated and experienced Regional Sales Representative to drive business growth in the Fort Myers and greater Southwest Florida commercial and residential flooring markets. This is a pioneering role for our Fort Myers location, focused on identifying and securing large-scale flooring projects by leveraging industry tools and building strong, lasting relationships with key decision-makers.
The ideal candidate is a self-starter with deep roots in the flooring industry, a proven track record in B2B sales, and expert-level knowledge of flooring materials, installation processes, and blueprint takeoffs. You will be responsible for the entire pre-bid sales cycle, from prospecting and lead generation
(a prospecting list/tool is provided)
to relationship management and strategic positioning, to increase our bid win rate.
Key Responsibilities 1. Prospecting & Lead Generation: Proactively identify and qualify new Residential, Multi-family, and Non-Residential flooring projects using provided prospecting tools, local market intelligence, and industry networks. Analyze project specifications and blueprints to determine viability and alignment with Floorcrafters Flooring’s capabilities. Maintain a robust pipeline of potential projects to ensure a consistent flow of bidding opportunities.
2. Relationship Development & Management: Cultivate and maintain strong professional relationships with key stakeholders, including but not limited to builders, developers, general contractors, architects, and interior designers. Position Floorcrafters as the premier flooring contractor in the region through regular communication, on-site visits, and networking. Serve as the primary point of contact for clients during the pre-construction and bidding phases, ensuring high customer satisfaction.
3. Technical Expertise: Proficient in material takeoffs using tools like Sales CRM, Bluebeam, On-Screen Takeoff, or similar. Strong ability to read/interpret construction drawings, specs, and addenda. Hands-on knowledge of flooring installation processes is mandatory. Demonstrate a comprehensive understanding of various flooring materials (LVP, LVT, hardwood, tile, carpet, etc.) and their installation requirements. Collaborate with the estimating team to provide critical insights that inform bid strategy and pricing.
4. Sales & Business Development Strategy: Develop and execute a strategic sales plan for the Fort Myers region to achieve company growth targets. Track and report on key sales metrics, including pipeline activity, bid submissions, and win/loss rates.
Required Skills & Qualifications The successful candidate must possess these skills upon hiring.
Minimum 2-5 years of proven sales experience within the B2B flooring industry. Expert-level proficiency in performing flooring takeoffs from blueprints and construction documents. In-depth knowledge of a wide range of flooring products (hardwood, LVP/LVT, tile, carpet, stone) and their installation methods. Demonstrated experience and success in a B2B sales role, preferably in the flooring industry. The construction or building materials sector will be considered. A strong existing network of contacts with builders, developers, and general contractors in the Southwest Florida market. Understanding of Sales CRM software. Excellent communication, negotiation, and interpersonal skills. Self-motivated, results-oriented, and able to work independently with minimal supervision. Valid driver’s license and reliable transportation for frequent travel within the service area.
Preferred Qualifications Sales oriented 3+ years of experience specifically in flooring sales. Positive mindset!
Compensation & Benefits Competitive
base salary
plus
a
performance-based commission
and
bonus structure . Vehicle allowance Comprehensive benefits package (health, dental, vision). Paid time off and holidays. Opportunities for professional growth within a rapidly expanding company.
About VPHS Flooring & Floorcrafters VPHS Flooring is the unified brand of two of Southwest Florida’s most respected flooring companies: Floorcrafters in Fort Myers (since 1989) and Creative Tile & Hardwood Floors in Naples (since 1978). With over 80 years of combined experience, we are a locally owned, family-operated business dedicated to providing exceptional craftsmanship and unparalleled customer service. Our Fort Myers location, Floorcrafters, has been a cornerstone of the community for over 35 years, specializing in high-quality flooring solutions and building a reputation for expertise and care.
The ideal candidate is a self-starter with deep roots in the flooring industry, a proven track record in B2B sales, and expert-level knowledge of flooring materials, installation processes, and blueprint takeoffs. You will be responsible for the entire pre-bid sales cycle, from prospecting and lead generation
(a prospecting list/tool is provided)
to relationship management and strategic positioning, to increase our bid win rate.
Key Responsibilities 1. Prospecting & Lead Generation: Proactively identify and qualify new Residential, Multi-family, and Non-Residential flooring projects using provided prospecting tools, local market intelligence, and industry networks. Analyze project specifications and blueprints to determine viability and alignment with Floorcrafters Flooring’s capabilities. Maintain a robust pipeline of potential projects to ensure a consistent flow of bidding opportunities.
2. Relationship Development & Management: Cultivate and maintain strong professional relationships with key stakeholders, including but not limited to builders, developers, general contractors, architects, and interior designers. Position Floorcrafters as the premier flooring contractor in the region through regular communication, on-site visits, and networking. Serve as the primary point of contact for clients during the pre-construction and bidding phases, ensuring high customer satisfaction.
3. Technical Expertise: Proficient in material takeoffs using tools like Sales CRM, Bluebeam, On-Screen Takeoff, or similar. Strong ability to read/interpret construction drawings, specs, and addenda. Hands-on knowledge of flooring installation processes is mandatory. Demonstrate a comprehensive understanding of various flooring materials (LVP, LVT, hardwood, tile, carpet, etc.) and their installation requirements. Collaborate with the estimating team to provide critical insights that inform bid strategy and pricing.
4. Sales & Business Development Strategy: Develop and execute a strategic sales plan for the Fort Myers region to achieve company growth targets. Track and report on key sales metrics, including pipeline activity, bid submissions, and win/loss rates.
Required Skills & Qualifications The successful candidate must possess these skills upon hiring.
Minimum 2-5 years of proven sales experience within the B2B flooring industry. Expert-level proficiency in performing flooring takeoffs from blueprints and construction documents. In-depth knowledge of a wide range of flooring products (hardwood, LVP/LVT, tile, carpet, stone) and their installation methods. Demonstrated experience and success in a B2B sales role, preferably in the flooring industry. The construction or building materials sector will be considered. A strong existing network of contacts with builders, developers, and general contractors in the Southwest Florida market. Understanding of Sales CRM software. Excellent communication, negotiation, and interpersonal skills. Self-motivated, results-oriented, and able to work independently with minimal supervision. Valid driver’s license and reliable transportation for frequent travel within the service area.
Preferred Qualifications Sales oriented 3+ years of experience specifically in flooring sales. Positive mindset!
Compensation & Benefits Competitive
base salary
plus
a
performance-based commission
and
bonus structure . Vehicle allowance Comprehensive benefits package (health, dental, vision). Paid time off and holidays. Opportunities for professional growth within a rapidly expanding company.
About VPHS Flooring & Floorcrafters VPHS Flooring is the unified brand of two of Southwest Florida’s most respected flooring companies: Floorcrafters in Fort Myers (since 1989) and Creative Tile & Hardwood Floors in Naples (since 1978). With over 80 years of combined experience, we are a locally owned, family-operated business dedicated to providing exceptional craftsmanship and unparalleled customer service. Our Fort Myers location, Floorcrafters, has been a cornerstone of the community for over 35 years, specializing in high-quality flooring solutions and building a reputation for expertise and care.