SEO/SEM Digital Marketing Specialist
Eden Senior Care, Skokie, Illinois, United States, 60077
Eden Senior Care, founded in 2016, is a growing Healthcare Management company, focused on managing and operating Skilled Nursing, Rehabilitation and Assisted Living communities in Minnesota, Wisconsin, and Ohio. Our mission with each community is to support their success by providing strong leadership, corporate support, and the resources and tools to realize their goals. Eden promotes and encourages the success of each of its employees and values the individual experience of its guests and their families.
Position Summary:
Eden Senior Care is seeking a motivated and detail-oriented
SEO/SEM
Digital Marketing Specialist to support and grow our digital presence across multiple assisted living communities. This role is ideal for a marketing professional with 1–5 years of experience who is passionate about data-driven strategy, performance optimization, and meaningful work that supports seniors and their families. Key Responsibilities:
Manage and optimize company websites to improve user experience, search visibility, and conversion rates Plan, execute, and optimize Google Ads, pay-per-click (PPC), and other paid search campaigns Develop and implement SEO strategies, including keyword research, on-page optimization, and technical SEO improvements Oversee SEM initiatives to drive qualified traffic and leads
Create, manage, and analyze email marketing campaigns to support lead generation and community engagement Monitor campaign performance, analyze metrics, and provide actionable insights and reporting Collaborate with internal teams to ensure consistent messaging and branding across all digital platforms Stay current on digital marketing trends, tools, and best practices
Qualifications:
1–5 years of experience in SEO, SEM, PPC, and digital marketing
Hands-on experience with Google Ads, Google Analytics, and SEO tools
Strong analytical skills with the ability to interpret data and optimize campaigns accordingly Experience managing multiple websites or locations is a plus
Excellent communication, organization, and time-management skills
Experience in healthcare, senior living, or service-based industries is a plus
What We Offer:
Competitive compensation based on experience
Opportunity to make a meaningful impact in the assisted living industry
Collaborative and supportive work environment
Growth opportunities within a growing organization #INDSCLEAD
Eden Senior Care is seeking a motivated and detail-oriented
SEO/SEM
Digital Marketing Specialist to support and grow our digital presence across multiple assisted living communities. This role is ideal for a marketing professional with 1–5 years of experience who is passionate about data-driven strategy, performance optimization, and meaningful work that supports seniors and their families. Key Responsibilities:
Manage and optimize company websites to improve user experience, search visibility, and conversion rates Plan, execute, and optimize Google Ads, pay-per-click (PPC), and other paid search campaigns Develop and implement SEO strategies, including keyword research, on-page optimization, and technical SEO improvements Oversee SEM initiatives to drive qualified traffic and leads
Create, manage, and analyze email marketing campaigns to support lead generation and community engagement Monitor campaign performance, analyze metrics, and provide actionable insights and reporting Collaborate with internal teams to ensure consistent messaging and branding across all digital platforms Stay current on digital marketing trends, tools, and best practices
Qualifications:
1–5 years of experience in SEO, SEM, PPC, and digital marketing
Hands-on experience with Google Ads, Google Analytics, and SEO tools
Strong analytical skills with the ability to interpret data and optimize campaigns accordingly Experience managing multiple websites or locations is a plus
Excellent communication, organization, and time-management skills
Experience in healthcare, senior living, or service-based industries is a plus
What We Offer:
Competitive compensation based on experience
Opportunity to make a meaningful impact in the assisted living industry
Collaborative and supportive work environment
Growth opportunities within a growing organization #INDSCLEAD