Social Media Manager Lead - Thrive Together Well-being Initiative

Join us at one of our upcoming virtual orientations: CrowdDoing Orientation to Volunteering with our Systems Change Venture Lab. RSVP at

https://forms.office.com/r/jfzQAPh7hN Reports to:

Founding Director, Thrive Together Well-being Initiative Status:

Volunteer (Remote) Time Commitment:

Approximately 10-15 hours per week (flexible with clear communication) About the Thrive Together Well-being Initiative The

Thrive Together Well-being Initiative (TTI)

is a global, volunteer-powered program within CrowdDoing focused on

psychological safety, belonging, and human-centred HR . We co-design mental wellness, engagement, and recognition strategies that honour the dignity, time, and lived experiences of volunteers worldwide. We partner with multi-generational, cross-cultural volunteers and teams to create spaces where people feel

seen, valued, and supported

as they serve. Role Purpose The

Social Media Manager Lead

will shape and steward Thrive Together’s

digital presence and storytelling . This role ensures our message of well-being, inclusion, and belonging is communicated clearly, consistently, and compassionately across our social channels (primarily LinkedIn, with expansion potential). You will lead the strategy and daily flow of content so that: Volunteers, partners, and prospective collaborators

understand who we are and what we stand for Our stories reflect

global, neurodiverse, and culturally aware perspectives. Our online presence aligns with the initiative’s

values, boundaries, and capacity , including responsible use of

copyrighted materials and research-informed content. Key Responsibilities Social Media Strategy & Planning Co-create a

simple, realistic social media strategy

aligned with TTI goals (awareness, recruitment, engagement, recognition). Develop a

content calendar

(monthly or quarterly) that highlights:

Volunteer stories and spotlights Mental wellness and belonging themes Key program updates, workshops, and milestones

Align social media messaging with

Thrive Together's overall branding, tone, and visual identity . Content Creation, Research & Publishing Draft, edit, and schedule

posts, graphics, and short updates

for platforms such as:

LinkedIn (primary) Additional platforms as agreed upon (e.g., Instagram, X/Twitter, etc.)

Collaborate with the team on:

Quote cards, visual storytelling, and simple infographics Campaigns for

volunteer recruitment , recognition, and mental wellness awareness

Ensure content is:

Humanized, strengths-based, and non-extractive Accessible (alt text, plain language where possible, and inclusive imagery) Legally compliant

with respect to copyright (using original content, licensed assets, or properly credited materials)

When citing or referencing

research, articles, or data , ensure:

Sources are reputable Information is accurately represented. Proper attribution and non-plagiarising practices are followed.

Community Engagement & Listening Monitor comments, mentions, and messages on TTI’s social channels. Respond or triage messages in a way that is:

Respectful, kind, and aligned with TTI values Clear about boundaries (we do not provide crisis services, legal advice, or medical care).

Share patterns of feedback or common questions with the core team to inform:

Program design, FAQs, and future communications.

Collaboration & Internal Coordination The Social Media Manager Lead will work closely with the: Founding Director

on strategic messaging, campaigns, and tone. HR & People Experience Partner

to align content with people experience, recognition, and engagement priorities. Communications & Content Coordinator

to ensure:

Message consistency across platforms and materials Efficient content workflows, reviews, and approvals Smooth integration of social media content into broader campaigns and communication plans

You may also join scheduled team meetings (as capacity allows) and contribute to: Agenda topics related to communications, branding, and outreach Short updates on performance, upcoming campaigns, and lessons learned Analytics, Learning & Continuous Improvement Track basic metrics (e.g., impressions, engagement, clicks, follower growth) using platform analytics or agreed-upon tools. Provide short

monthly or quarterly summaries

of:

What content is resonating What might be adjusted? Emerging themes or opportunities

Suggest gentle experiments (e.g., series, themes, hashtags) to deepen engagement while respecting the team’s time and capacity. Safeguards, Ethics, Copyright & Psychological Safety Ensure all posts reflect:

Confidentiality, consent, and respect

for individual stories Trauma-informed care principles (no graphic or sensationalised content)

Use images, graphics, and external content in a way that:

Respects

copyright laws and licensing Uses only approved or properly credited materials Avoids unlicensed use of third-party logos or personal images without consent

Help uphold

community guidelines

for public-facing interactions and comments. Ideal Experience & Skills You do

not

need to have done all of this before. We value

potential, alignment, and willingness to learn . Preferred experience may include: Prior experience managing or supporting

social media

for a nonprofit, community project, or mission-driven brand. Comfort using tools like

Canva , basic scheduling tools, or platform-native schedulers (or willingness to learn). Strong

writing and editing

skills in English; additional languages are a plus. Familiarity with or openness to learning about:

Copyright basics

for social media (fair use, attribution, permissions, and use of stock or branded content) How to locate and share

research-informed insights

in a clear, accessible way

Understanding of or interest in:

Mental health and wellbeing Volunteer engagement and global collaboration Inclusive, anti-oppressive communication

Qualities & Mindsets We are especially looking for someone who is: Values-driven:

You care deeply about dignity, inclusion, and psychological safety. Collaborative:

You enjoy co-creating and checking in with others rather than working in isolation. Organized & reliable:

You can manage content calendars and follow through on agreed timelines. Culturally aware:

You are mindful of language, power dynamics, and global perspectives. Curious & growth-oriented:

You see this as a space to learn, practice, and grow your skills. Support, Onboarding & Learning In this role, you will receive: A

role-specific onboarding

with an overview of Thrive Together’s story, values, and goals. Access to

branding guidelines, message pillars, and content templates

as they are developed. Regular check-ins with founding director and designated team members for:

Thought partnership Clarity on priorities Space to debrief and adjust workload

How Success Will Be Measured Consistent, values-aligned posting that reflects the

voice and mission

of Thrive Together. Steady, sustainable growth in

engagement and meaningful connections

(not just numbers). Clear, compassionate communication with volunteers, partners, and prospective collaborators. Responsible and ethical use of

copyrighted materials and research-based content . Feeling like you are

learning, supported, and not burning out

while contributing.