Marketing Business Analyst
We are looking for a highly skilled Marketing Business Analyst to join our team. This contract position offers the opportunity to play a pivotal role in tracking marketing campaigns, analyzing performance metrics, and delivering actionable insights to refine our marketing strategies. The ideal candidate will possess a strong analytical mindset and the ability to collaborate effectively with marketing and sales teams to create impactful dashboards and reports. Responsibilities: Analyze marketing campaign performance and provide detailed insights to drive strategy optimization. Develop and maintain dashboards and reports to track key marketing metrics and KPIs. Collaborate with marketing and sales teams to align objectives and ensure accurate reporting across departments. Monitor and improve tracking systems for marketing activities across various channels. Identify opportunities for process improvement and recommend strategies to enhance efficiency. Manage the reporting framework for marketing campaigns, ensuring timely delivery of actionable data. Conduct deep-dive analysis to uncover trends and patterns that support strategic decision-making. Partner with offshore teams to ensure consistency and accuracy in reporting processes. Support sales operations through effective data integration and alignment with marketing efforts. Communicate findings and recommendations to stakeholders through clear and concise presentations. Requirements: Minimum of 5 years of experience in marketing analysis or a related field. Strong proficiency in reporting tools and dashboard creation. Demonstrated ability to track and analyze marketing KPIs across multiple channels. Expertise in optimizing marketing strategies based on data-driven insights. Proven collaboration skills with cross-functional teams including sales and marketing. Familiarity with software tools and systems used for marketing analytics. Experience working with offshore teams is a plus. Knowledge of healthcare marketing, including TRICARE and NIS, is highly desirable.
We are looking for a highly skilled Marketing Business Analyst to join our team. This contract position offers the opportunity to play a pivotal role in tracking marketing campaigns, analyzing performance metrics, and delivering actionable insights to refine our marketing strategies. The ideal candidate will possess a strong analytical mindset and the ability to collaborate effectively with marketing and sales teams to create impactful dashboards and reports. Responsibilities: Analyze marketing campaign performance and provide detailed insights to drive strategy optimization. Develop and maintain dashboards and reports to track key marketing metrics and KPIs. Collaborate with marketing and sales teams to align objectives and ensure accurate reporting across departments. Monitor and improve tracking systems for marketing activities across various channels. Identify opportunities for process improvement and recommend strategies to enhance efficiency. Manage the reporting framework for marketing campaigns, ensuring timely delivery of actionable data. Conduct deep-dive analysis to uncover trends and patterns that support strategic decision-making. Partner with offshore teams to ensure consistency and accuracy in reporting processes. Support sales operations through effective data integration and alignment with marketing efforts. Communicate findings and recommendations to stakeholders through clear and concise presentations. Requirements: Minimum of 5 years of experience in marketing analysis or a related field. Strong proficiency in reporting tools and dashboard creation. Demonstrated ability to track and analyze marketing KPIs across multiple channels. Expertise in optimizing marketing strategies based on data-driven insights. Proven collaboration skills with cross-functional teams including sales and marketing. Familiarity with software tools and systems used for marketing analytics. Experience working with offshore teams is a plus. Knowledge of healthcare marketing, including TRICARE and NIS, is highly desirable.