ABOUT THE JOB
Tapcheck is looking for a Sr. Performance Marketing Contractor to own and optimize our paid search programs across Google Ads and Microsoft Ads, with a strong emphasis on hands‑on execution and optimization. This is a 6-month part‑time contract role (approximately 15–20 hours per week) with opportunity for additional hours and transition to full time employee based on performance outcomes and business needs.
This is a highly hands‑on, execution‑focused role ideal for a seasoned performance marketer who enjoys operating independently, digging deep into data, and continuously improving efficiency and lead quality. If hours are available, this role may secondarily support LinkedIn ads.
You’ll work closely with our Demand Generation team to ensure paid search channels are running efficiently while driving qualified leads and measurable impact across the full funnel— not just top‑of‑funnel volume.
WHAT YOU’LL DO
Own day‑to‑day management and optimization of paid search campaigns across Google Ads and Microsoft Ads, with secondary support for LinkedIn Ads if capacity allows
Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing page performance
Maintain strong alignment between keywords, ads, and landing pages to support strong Quality Scores and conversion rates
Manage budget pacing and implement optimizations to maximize efficiency and impact
Ensure accurate tracking, attribution, and reporting across paid search channels
Proactively surface insights and lead data‑driven testing across ads, messaging, audiences, and landing pages in partnership with Demand Generation
Partner with Demand Generation and RevOps to align campaigns with pipeline and revenue goals
Analyze performance and deliver bi‑weekly performance reporting, including performance to goal, insights, learnings, and next‑step recommendations
WHAT YOU’LL BRING
4 – 7 years of hands‑on experience managing and optimizing Google Ads and Microsoft Ads for B2B companies
Strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
Experience working with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)
Working knowledge of LinkedIn Ads, including audience strategy, bidding, and creative testing
Strong analytical skills with the ability to connect channel performance to Lead, MQL, and Opportunity outcomes
Experience with Salesforce reports and dashboards
Comfortable operating independently in a contractor capacity, managing priorities and delivering against expectations
Experience optimizing for lead quality, not just volume (MQLs, SQLs, opportunities)
Highly organized, detail‑oriented, and disciplined in execution and reporting
Clear written and verbal communication skills, especially when summarizing performance, insights, and next steps
Experience supporting landing page optimization or CRO initiatives is a plus.
At this time, Tapcheck does not provide sponsorship for employment‑based visas (e.g., H‑b, L‑1, TN, etc.). Therefore, candidates must already possess the right to work in the United States without the need for employment‑based visa sponsorship now or in the future.
This is a remote‑friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, OR, OH, PA, RI, SC, TX, UT, VA, WA, WI.
COMPENSATION $65‑85/hr. The actual pay rate will depend on numerous factors such as: location, experience, training, knowledge, and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company’s discretion to determine what pay is provided to a candidate within the range associated with the role.
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This is a highly hands‑on, execution‑focused role ideal for a seasoned performance marketer who enjoys operating independently, digging deep into data, and continuously improving efficiency and lead quality. If hours are available, this role may secondarily support LinkedIn ads.
You’ll work closely with our Demand Generation team to ensure paid search channels are running efficiently while driving qualified leads and measurable impact across the full funnel— not just top‑of‑funnel volume.
WHAT YOU’LL DO
Own day‑to‑day management and optimization of paid search campaigns across Google Ads and Microsoft Ads, with secondary support for LinkedIn Ads if capacity allows
Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing page performance
Maintain strong alignment between keywords, ads, and landing pages to support strong Quality Scores and conversion rates
Manage budget pacing and implement optimizations to maximize efficiency and impact
Ensure accurate tracking, attribution, and reporting across paid search channels
Proactively surface insights and lead data‑driven testing across ads, messaging, audiences, and landing pages in partnership with Demand Generation
Partner with Demand Generation and RevOps to align campaigns with pipeline and revenue goals
Analyze performance and deliver bi‑weekly performance reporting, including performance to goal, insights, learnings, and next‑step recommendations
WHAT YOU’LL BRING
4 – 7 years of hands‑on experience managing and optimizing Google Ads and Microsoft Ads for B2B companies
Strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
Experience working with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)
Working knowledge of LinkedIn Ads, including audience strategy, bidding, and creative testing
Strong analytical skills with the ability to connect channel performance to Lead, MQL, and Opportunity outcomes
Experience with Salesforce reports and dashboards
Comfortable operating independently in a contractor capacity, managing priorities and delivering against expectations
Experience optimizing for lead quality, not just volume (MQLs, SQLs, opportunities)
Highly organized, detail‑oriented, and disciplined in execution and reporting
Clear written and verbal communication skills, especially when summarizing performance, insights, and next steps
Experience supporting landing page optimization or CRO initiatives is a plus.
At this time, Tapcheck does not provide sponsorship for employment‑based visas (e.g., H‑b, L‑1, TN, etc.). Therefore, candidates must already possess the right to work in the United States without the need for employment‑based visa sponsorship now or in the future.
This is a remote‑friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, OR, OH, PA, RI, SC, TX, UT, VA, WA, WI.
COMPENSATION $65‑85/hr. The actual pay rate will depend on numerous factors such as: location, experience, training, knowledge, and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company’s discretion to determine what pay is provided to a candidate within the range associated with the role.
#J-18808-Ljbffr