A fantastic opportunity is available for a **Product Marketing Specialist** to join our global Sales, Marketing, Servicing & Parts (SMSP) Product Marketing team.The Product Marketing Team sits at the intersection of Product, Marketing, Sales and Customer Success.
As a Product Marketing Specialist, you will support the development of requirements of 3rd Party customers, contribute to long term product road maps, and ensure new product development and product improvement programs deliver on critical customer requirements.
You will assist in developing and defending market studies and business cases for product strategy and development projects to drive growth in new and existing segments and markets.
You will then follow this through the Caterpillar New Product Introduction (NPI) process and work on a team accountable for the launch to the market, communicating the vision and value of the products through sales tools, value messaging, and marketing tactics. In this role you will also support the development of our future product strategies including, electrification, hybrids, hydrogen technologies, low carbon fuels, and future emissions technologies.
* Educate and effectively communicate technical product features and capabilities to internal and external partners* Support product marketing launch activities - coordination, authoring, reviews, approval, and timelines for all product launches and annual product updates.* Develop and executethe productGo to Market (GTM) plans, pulling on wider marketing teams to ensure a successful product launch to the market.* Enable effective sellingby building and communicatingcompelling customer value propositionsthat are understood both internally and externally.* Participate indeveloping multi-year product plans, provide competitive analysis to support business planning by leveraging data from a variety of sources.* Be thecustomer championthroughout the NPI process and beyond toensure deliveryof the agreedcustomer requirements.* Collaborate with the Insights team to monitor product adoption and pricing trends in the market, leveraging tools such as Salesforce and pipeline analytics to assess ramp-up performance and drive strategic decisions.Ensure all product marketing materials are updated and accurate (spec sheets, product pages, virtual tours, product visuals, etc.)**Customer Focus**: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions – B2B (Business to Business) Marketing. Engagement with NPI processes, and/or Six Sigma or other project management framework experience.**Effective Communications**: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.**Relationship Management**: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers and drive action through the organization.**Value Selling**: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.* Self-starter with strong technical and presentation skills* Previous customer-facing experience or sales experience would be beneficial* Knowledge of Go-to-Market (GTM) processes and marketing communications* Ability to drive actions through the organization* Ability to coach and train others* Project Management experience* Location: Mossville, IL.
**Office-based in Mossville 5 days per week.*** Travel requirements – approximately 10% annually.* No relocation assistance is available* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
As a Product Marketing Specialist, you will support the development of requirements of 3rd Party customers, contribute to long term product road maps, and ensure new product development and product improvement programs deliver on critical customer requirements.
You will assist in developing and defending market studies and business cases for product strategy and development projects to drive growth in new and existing segments and markets.
You will then follow this through the Caterpillar New Product Introduction (NPI) process and work on a team accountable for the launch to the market, communicating the vision and value of the products through sales tools, value messaging, and marketing tactics. In this role you will also support the development of our future product strategies including, electrification, hybrids, hydrogen technologies, low carbon fuels, and future emissions technologies.
* Educate and effectively communicate technical product features and capabilities to internal and external partners* Support product marketing launch activities - coordination, authoring, reviews, approval, and timelines for all product launches and annual product updates.* Develop and executethe productGo to Market (GTM) plans, pulling on wider marketing teams to ensure a successful product launch to the market.* Enable effective sellingby building and communicatingcompelling customer value propositionsthat are understood both internally and externally.* Participate indeveloping multi-year product plans, provide competitive analysis to support business planning by leveraging data from a variety of sources.* Be thecustomer championthroughout the NPI process and beyond toensure deliveryof the agreedcustomer requirements.* Collaborate with the Insights team to monitor product adoption and pricing trends in the market, leveraging tools such as Salesforce and pipeline analytics to assess ramp-up performance and drive strategic decisions.Ensure all product marketing materials are updated and accurate (spec sheets, product pages, virtual tours, product visuals, etc.)**Customer Focus**: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions – B2B (Business to Business) Marketing. Engagement with NPI processes, and/or Six Sigma or other project management framework experience.**Effective Communications**: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.**Relationship Management**: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers and drive action through the organization.**Value Selling**: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.* Self-starter with strong technical and presentation skills* Previous customer-facing experience or sales experience would be beneficial* Knowledge of Go-to-Market (GTM) processes and marketing communications* Ability to drive actions through the organization* Ability to coach and train others* Project Management experience* Location: Mossville, IL.
**Office-based in Mossville 5 days per week.*** Travel requirements – approximately 10% annually.* No relocation assistance is available* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr