WHAT YOU’LL BE DOING
As the Sales Development Manager, you will lead a team of Sales Development Representatives (SDRs) responsible for generating and qualifying leads virtually. You will coach, develop, and manage performance to ensure the team meets pipeline generation goals and delivers a consistent, high-quality customer experience. This role is pivotal in driving sales efficiency, team engagement, and alignment with broader business development strategies. Key tasks and responsibilities include:
Lead, coach, and develop a team of 16 SDRs to achieve individual and team KPIs, fostering a high-performance culture through goal setting, feedback, and recognition. Monitor daily activity, pipeline contribution, and lead quality, using dashboards and CRM analytics to ensure consistent performance and identify coaching opportunities. Collaborate with Marketing and Sales leadership to align campaigns, messaging, and lead qualification criteria, ensuring SDR efforts support broader go-to-market strategies. Analyze data to identify trends, gaps, and opportunities, applying strategic thinking to optimize outreach tactics, improve conversion rates, and inform leadership decisions. Ensure CRM data integrity and reporting accuracy, reinforcing best practices for documentation, lead tracking, and pipeline visibility. Act as a liaison between SDRs and Key Account Managers, facilitating smooth handoffs, clear communication, and shared accountability for lead quality and follow-through. Conduct regular 1:1s, team meetings, and performance reviews, providing coaching, development plans, and career pathing to support individual growth. Support hiring, onboarding, and training of new SDRs, creating structured ramp-up plans and ongoing learning opportunities to build team capability. Foster a culture of accountability, collaboration, and continuous improvement, encouraging knowledge sharing, peer coaching, and innovation in outreach strategies. Drive operational efficiency, streamlining workflows, optimizing tools, and removing barriers to productivity. Champion employee engagement, promoting inclusion, recognition, and open communication to maintain morale and retention. Stay current on industry trends and sales technologies, evaluating new tools and techniques to enhance team performance and scalability. Represent the SDR function in cross-functional meetings, advocating for team needs and contributing to strategic planning discussions. WHO WE’RE LOOKING FOR
We are seeking a dynamic and experienced sales leader who thrives in a fast-paced, virtual environment and is passionate about developing talent and driving results. The ideal candidate should possess the following qualities: Qualifications and requirements
5+ years of experience in sales, with at least 2 years in a leadership role Proven success managing inside sales or SDR teams Strong understanding of lead generation strategies and sales funnel management Experience with CRM systems (e.g., Salesforce) and sales engagement tools Excellent communication, coaching, and analytical skills Bachelor’s degree or equivalent experience Personal attributes
Empowering Leader – Builds trust, inspires confidence, and motivates team members to perform at their best Strategic Thinker – Aligns team goals with broader business objectives and adapts quickly to changing priorities Data-Driven Decision Maker – Uses metrics and insights to guide coaching and process improvements Collaborative Partner – Works cross-functionally to ensure alignment and shared success Resilient & Supportive – Maintains composure under pressure and supports team members through challenges Clear Communicator – Delivers feedback constructively and communicates expectations transparently Results-Oriented – Focuses on outcomes and drives accountability across the team Culture Champion – Promotes CPI’s values and fosters an inclusive, high-performance environment WHAT WE’RE OFFERING
flexible work environments; competitive salary & benefit package ($110,000-$130,000 + incentive compensation plan); defined career growth plans with opportunities to go outside of your “comfort zone”; community involvement and volunteering events; opportunities to travel and work at our global sites. Sound interesting? Come see why we are OneCPI. CPI is part of Crane NXT Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit www.cranenxt.com. Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. LI-Hybrid
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As the Sales Development Manager, you will lead a team of Sales Development Representatives (SDRs) responsible for generating and qualifying leads virtually. You will coach, develop, and manage performance to ensure the team meets pipeline generation goals and delivers a consistent, high-quality customer experience. This role is pivotal in driving sales efficiency, team engagement, and alignment with broader business development strategies. Key tasks and responsibilities include:
Lead, coach, and develop a team of 16 SDRs to achieve individual and team KPIs, fostering a high-performance culture through goal setting, feedback, and recognition. Monitor daily activity, pipeline contribution, and lead quality, using dashboards and CRM analytics to ensure consistent performance and identify coaching opportunities. Collaborate with Marketing and Sales leadership to align campaigns, messaging, and lead qualification criteria, ensuring SDR efforts support broader go-to-market strategies. Analyze data to identify trends, gaps, and opportunities, applying strategic thinking to optimize outreach tactics, improve conversion rates, and inform leadership decisions. Ensure CRM data integrity and reporting accuracy, reinforcing best practices for documentation, lead tracking, and pipeline visibility. Act as a liaison between SDRs and Key Account Managers, facilitating smooth handoffs, clear communication, and shared accountability for lead quality and follow-through. Conduct regular 1:1s, team meetings, and performance reviews, providing coaching, development plans, and career pathing to support individual growth. Support hiring, onboarding, and training of new SDRs, creating structured ramp-up plans and ongoing learning opportunities to build team capability. Foster a culture of accountability, collaboration, and continuous improvement, encouraging knowledge sharing, peer coaching, and innovation in outreach strategies. Drive operational efficiency, streamlining workflows, optimizing tools, and removing barriers to productivity. Champion employee engagement, promoting inclusion, recognition, and open communication to maintain morale and retention. Stay current on industry trends and sales technologies, evaluating new tools and techniques to enhance team performance and scalability. Represent the SDR function in cross-functional meetings, advocating for team needs and contributing to strategic planning discussions. WHO WE’RE LOOKING FOR
We are seeking a dynamic and experienced sales leader who thrives in a fast-paced, virtual environment and is passionate about developing talent and driving results. The ideal candidate should possess the following qualities: Qualifications and requirements
5+ years of experience in sales, with at least 2 years in a leadership role Proven success managing inside sales or SDR teams Strong understanding of lead generation strategies and sales funnel management Experience with CRM systems (e.g., Salesforce) and sales engagement tools Excellent communication, coaching, and analytical skills Bachelor’s degree or equivalent experience Personal attributes
Empowering Leader – Builds trust, inspires confidence, and motivates team members to perform at their best Strategic Thinker – Aligns team goals with broader business objectives and adapts quickly to changing priorities Data-Driven Decision Maker – Uses metrics and insights to guide coaching and process improvements Collaborative Partner – Works cross-functionally to ensure alignment and shared success Resilient & Supportive – Maintains composure under pressure and supports team members through challenges Clear Communicator – Delivers feedback constructively and communicates expectations transparently Results-Oriented – Focuses on outcomes and drives accountability across the team Culture Champion – Promotes CPI’s values and fosters an inclusive, high-performance environment WHAT WE’RE OFFERING
flexible work environments; competitive salary & benefit package ($110,000-$130,000 + incentive compensation plan); defined career growth plans with opportunities to go outside of your “comfort zone”; community involvement and volunteering events; opportunities to travel and work at our global sites. Sound interesting? Come see why we are OneCPI. CPI is part of Crane NXT Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit www.cranenxt.com. Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. LI-Hybrid
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