Marketing Intelligence Lead Analyst
The Marketing Intelligence Lead Analyst is responsible for conducting high-priority market research projects that directly affect the UPMC brand, product, and member experience strategies. The Marketing Intelligence Lead Analyst must be able to multi-task, work well with business stakeholders across the UPMC organization and maintain relationships with external vendors. The lead analyst will be responsible for assessing the research needs of stakeholders in both the Health System and Insurance Services Divisions of UPMC and recommending appropriate research methodologies. Additionally, the Lead Analyst will work to continually improve current research processes. The Lead Analyst is an individual contributor that leads high priority research projects with little oversight. This role follows a MondayFriday schedule during standard business hours. It operates on a hybrid model, with required in-office work on Tuesdays and one additional day of the candidate's choosing. Responsibilities: Partner with internal stakeholders and departments to support the business needs of both the UPMC Health System and UPMC Health Plan. The research performed by this individual is a key component of the assessment of the success of many organizational initiatives. Studies designed to measure Brand Perception, Advertising Effectiveness and Customer Satisfaction are among the many that are performed on an ongoing basis. Ensure strategic alignment between the departmental goals and the development of market research projects to meet departmental objectives. Identify opportunities to streamline processes, increase productivity, and improve cost-efficiency across market research campaigns and tactics. Lead all aspects of research projects assigned. Expertise at performing complex data analysis such as multivariate statistical analysis (correlation, regression, factor analysis, decision trees, etc.) Use advanced analytical techniques to identify key drivers of member engagement, retention, satisfaction and purchasing decisions and effectively communicate findings. Perform additional ad hoc analysis as needed and other related duties as assigned. Present findings and recommendations to internal stakeholders and senior leadership. Strong understanding of all facets of market research (strategy, tracking, reporting, analysis, actionable recommendations). Ensure research projects are compliant with federal and state regulations. Maintain relationships and ensure strategic success with external vendors. Licensure, Certifications, and Clearances: UPMC is an Equal Opportunity Employer/Disability/Veteran
The Marketing Intelligence Lead Analyst is responsible for conducting high-priority market research projects that directly affect the UPMC brand, product, and member experience strategies. The Marketing Intelligence Lead Analyst must be able to multi-task, work well with business stakeholders across the UPMC organization and maintain relationships with external vendors. The lead analyst will be responsible for assessing the research needs of stakeholders in both the Health System and Insurance Services Divisions of UPMC and recommending appropriate research methodologies. Additionally, the Lead Analyst will work to continually improve current research processes. The Lead Analyst is an individual contributor that leads high priority research projects with little oversight. This role follows a MondayFriday schedule during standard business hours. It operates on a hybrid model, with required in-office work on Tuesdays and one additional day of the candidate's choosing. Responsibilities: Partner with internal stakeholders and departments to support the business needs of both the UPMC Health System and UPMC Health Plan. The research performed by this individual is a key component of the assessment of the success of many organizational initiatives. Studies designed to measure Brand Perception, Advertising Effectiveness and Customer Satisfaction are among the many that are performed on an ongoing basis. Ensure strategic alignment between the departmental goals and the development of market research projects to meet departmental objectives. Identify opportunities to streamline processes, increase productivity, and improve cost-efficiency across market research campaigns and tactics. Lead all aspects of research projects assigned. Expertise at performing complex data analysis such as multivariate statistical analysis (correlation, regression, factor analysis, decision trees, etc.) Use advanced analytical techniques to identify key drivers of member engagement, retention, satisfaction and purchasing decisions and effectively communicate findings. Perform additional ad hoc analysis as needed and other related duties as assigned. Present findings and recommendations to internal stakeholders and senior leadership. Strong understanding of all facets of market research (strategy, tracking, reporting, analysis, actionable recommendations). Ensure research projects are compliant with federal and state regulations. Maintain relationships and ensure strategic success with external vendors. Licensure, Certifications, and Clearances: UPMC is an Equal Opportunity Employer/Disability/Veteran