Sr. Program Activation Manager, Brand Partnership Studio (Advertising)
Amazon, New York, New York, us, 10261
Sr. Program Activation Manager, Brand Partnership Studio
Job ID: 3182693 | Amazon Advertising LLC
The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness popular culture and community behaviors with compelling content and tech.
Reporting to the Program Activation Lead, US, the Senior Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. In this role, you’ll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors. You’re a strategic problem solver who thrives in fast‑paced environments and knows how to bring ideas to life across digital platforms.
Key job responsibilities
Own end‑to‑end execution, project management, and quality control of custom solutions throughout post‑sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.
Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.
Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.
Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross‑functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.
Lead remote and on‑set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).
Identify opportunities for efficiency, manage risk, and develop mitigation planning.
Monitor project profitability, resource allocation, financial reporting, and billing.
A day in the life As a Program Activation Manager, your primary focus day to day will be to cost/scope concepts in pre‑sale and manage the execution of creative programs in post‑sale. You will be responsible for tracking timelines, budgets, and approvals across internal teams and external vendors. Keeping teams informed on project health via internal meetings, Slack threads, and project documents. You'll also be responsible for processing POs and maintaining data hygiene across project systems. Occasionally, you'll support the ideation and packaging of original programming, and build/revise SOPs.
Basic Qualifications
Bachelor's degree
7+ years of program or project management experience
Experience using data and metrics to determine and drive improvements
Experience owning program strategy, end to end delivery, and communicating results to senior leadership
Knowledge of Microsoft Office products and applications, CRMs (e.g., Salesforce.com), sales and marketing automation tools, and eLearning tools
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast‑paced, high‑tech company
5+ years of working directly with creators and developing creator careers in a talent management, agency or platform role
Experience working directly with talent and creators
Preferred Qualifications
Experience implementing repeatable processes and driving automation or standardization
Knowledge of the Twitch platform and Twitch advertising experience
Experience in video production and/or live events
Knowledge of the Twitch community, gaming, and/or live streaming culture
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Compensation and Benefits The base salary range for this position is as follows:
USA, CA, Santa Monica – $115,600.00 – $160,000.00 USD annually
USA, NY, New York – $127,200.00 – $185,000.00 USD annually
Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness popular culture and community behaviors with compelling content and tech.
Reporting to the Program Activation Lead, US, the Senior Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. In this role, you’ll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors. You’re a strategic problem solver who thrives in fast‑paced environments and knows how to bring ideas to life across digital platforms.
Key job responsibilities
Own end‑to‑end execution, project management, and quality control of custom solutions throughout post‑sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.
Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.
Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.
Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross‑functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.
Lead remote and on‑set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).
Identify opportunities for efficiency, manage risk, and develop mitigation planning.
Monitor project profitability, resource allocation, financial reporting, and billing.
A day in the life As a Program Activation Manager, your primary focus day to day will be to cost/scope concepts in pre‑sale and manage the execution of creative programs in post‑sale. You will be responsible for tracking timelines, budgets, and approvals across internal teams and external vendors. Keeping teams informed on project health via internal meetings, Slack threads, and project documents. You'll also be responsible for processing POs and maintaining data hygiene across project systems. Occasionally, you'll support the ideation and packaging of original programming, and build/revise SOPs.
Basic Qualifications
Bachelor's degree
7+ years of program or project management experience
Experience using data and metrics to determine and drive improvements
Experience owning program strategy, end to end delivery, and communicating results to senior leadership
Knowledge of Microsoft Office products and applications, CRMs (e.g., Salesforce.com), sales and marketing automation tools, and eLearning tools
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast‑paced, high‑tech company
5+ years of working directly with creators and developing creator careers in a talent management, agency or platform role
Experience working directly with talent and creators
Preferred Qualifications
Experience implementing repeatable processes and driving automation or standardization
Knowledge of the Twitch platform and Twitch advertising experience
Experience in video production and/or live events
Knowledge of the Twitch community, gaming, and/or live streaming culture
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Compensation and Benefits The base salary range for this position is as follows:
USA, CA, Santa Monica – $115,600.00 – $160,000.00 USD annually
USA, NY, New York – $127,200.00 – $185,000.00 USD annually
Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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