Locations
United States - Pennsylvania - Collegeville
United States - New York - New York City
About Pfizer We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Team Overview Pfizer’s Customer Relationship Management (CRM) and Audience Center of Excellence enable and drive a
new standard for health care provider (HCP), consumer, and patient engagement
in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross‑functional leaders to collaborate and
redefine our omni‑channel engagement strategies
and provide exceptionally timely, differentiated, and relevant messages that drive
deeper relationships and support
across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes both in the US and internationally.
Senior Manager, US CRM The
Senior Manager, US CRM
role is responsible for delivering a world‑class, direct‑response strategies and tactics. This role will partner with product/brand marketing teams to translate their respective marketing objectives and strategies into the CRM channel strategy, including email, direct mail, and SMS among other channels. This role blends creativity with data‑driven execution, leveraging segmentation, automation, and personalization to deliver impactful communications. The role will leverage AI tools to improve efficiency and efficacy to deliver omnichannel campaigns across paid, owned, and earned media.
Responsibilities
Drive CRM strategies and priorities to ensure success in developing deeper relationships with key targets for key brands.
Collaborate with a broad range of commercial brand teams and cross‑functional partners involved with the development, execution, analysis and actionable insights of CRM‑related strategies and activities. Partner with marketing & commercial, Operations, MarTech and analytics teams to:
Action on each of the various brand teams’ comprehensive strategy plan to manage Pfizer interactions with targets across touchpoints, including campaigns, customer journey and omnichannel orchestration, personalization, and decisioning.
Define the necessary data attributes and audiences for the CRM Personalization strategy and partner cross‑functionally to implement.
Lead the development of CRM program orchestrated contact targeting, reach and frequency strategies for sustained HCP engagement and ongoing Rx‑writing behavior changes.
Develop CRM learning agendas, measurement plans and segment‑level testing plans. Implement tests, analyze results and present key insights and campaign optimization recommendations with key stakeholders.
Partner with product/brand marketing, analytics, paid media, and digital to create data‑driven omni‑channel communication and experiences based upon the target’s individual needs.
Optimize KPIs across journey planning, activation, measurement and optimization, including volumes and prescribing mix.
Apply scaled insights and CRM execution across the adoption path.
Identify experience friction points across omnichannel journeys and assess where CRM can play a role to increase engagement, conversion and Lifetime Value (LTV).
Audit existing lifecycle content types & content quality to identify gaps and opportunities.
Develop CRM segment‑level content strategy, touch‑point message maps and creative briefs for CRM campaign programs.
Initiate CRM campaign deployment requests, tag reporting metadata, track and manage campaign status via CRM Operations project execution systems.
Develop, vet and align on CRM campaign feasibility technical requirements and BRD.
Participate in all cross‑functional CRM project status meetings, leading the CRM channel tactics agenda and next steps.
Manage relationships with internal cross‑functional colleagues and external agencies to leverage their expertise and ensure successful execution of CRM initiatives.
Act as a key enabler in building a strong culture and driving the Chief Marketing Office’s disruptive innovation agenda.
Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
Collaborate closely with stakeholders within the Chief Marketing Office organization and other organizations within Pfizer, including:
Paid, owned, and earned media teams to create synchronized campaigns.
Product marketing teams to ensure alignment with brand strategies and tactics.
Customer‑facing colleagues to ensure alignment with customer engagements and sales strategies.
Commercial analytics to define the modeling and audience strategy to optimize reporting, performance analytics and precision marketing.
CRM marketing team to ensure tools deliver needed capability for CRM success.
BASIC QUALIFICATIONS
Bachelor’s degree with 7+ years of relevant experience.
Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization.
Experience with end‑to‑end designing and executing CRM campaigns including customer journeys, behavioral/clinical/claims‑based triggered programs, progressive profiling, life‑cycle marketing, dynamic modular personalization, next best message, next best action, batch campaigns, and new product introductions.
Experience testing and optimizing campaigns over time to maximize response rates and ROI.
Demonstrate a human‑centered mindset – being obsessed with the customer.
Willingness to experiment, and comfortable creating a ‘fail fast, learn fast’ culture.
Courage to provide objective opinions, especially when evaluating go/no‑go innovation decisions.
Experience partnering closely with Medical, Legal, Regulatory and Compliance to execute campaigns within guidelines.
Prior success navigating large matrixed organization and collaborating across multiple, diverse stakeholders to drive results.
Lead cross‑functional and cross‑business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery.
Demonstrate a breadth of diverse leadership experiences and capabilities including the ability to effectively influence senior leaders and colleagues at all levels of the organization.
Demonstrated business acumen, strong analytical skills, strategic mindset and conceptual problem‑solving skills.
Self‑motivated with demonstrated ability to thrive under.
Strong collaboration and communication skills; outstanding writing and presentation skills; strong project, ability to influence without authority, time management and organizational skills.
Role model for the Pfizer Values (Courage, Excellence, Equity, Joy).
Comfortable working and performing within emerging, evolving and ambiguous environments.
PREFERRED QUALIFICATIONS
General knowledge of the pharmaceutical industry and healthcare environment.
Experience launching disruptive innovation in a customer‑centric industry.
Salesforce Marketing Cloud Platform Certified.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information Last Date to Apply: March 5, 2026
Locations: Any Pfizer US Commercial Site - Collegeville, PA; New York, NY; Lake Forest, IL; Tampa, FL
Work Location Assignment: Hybrid
#LI-PFE
The annual base salary for this position ranges from $124,400.00 to $201,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.* The annual base salary for this position in Tampa, FL ranges from $108,700.00 to $181,100.00.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Marketing and Market Research Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose‑driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs”
- These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change”
- We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives”
- We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro‑innovation/pro‑patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage:
Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence:
We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity:
We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy:
We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
Promoting Health and Wellness
to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced‑cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
Strengthening Colleagues’ Financial Security
by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
Providing Benefits and Time off for the Moments that Matter
to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12‑week parental leave policy for both parents of a newborn, 10 days of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave and additional country‑specific programs.
And so much more , depending on your country and site, Pfizer offers childcare facilities or discount programs, on‑site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
#J-18808-Ljbffr
United States - Pennsylvania - Collegeville
United States - New York - New York City
About Pfizer We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Team Overview Pfizer’s Customer Relationship Management (CRM) and Audience Center of Excellence enable and drive a
new standard for health care provider (HCP), consumer, and patient engagement
in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross‑functional leaders to collaborate and
redefine our omni‑channel engagement strategies
and provide exceptionally timely, differentiated, and relevant messages that drive
deeper relationships and support
across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes both in the US and internationally.
Senior Manager, US CRM The
Senior Manager, US CRM
role is responsible for delivering a world‑class, direct‑response strategies and tactics. This role will partner with product/brand marketing teams to translate their respective marketing objectives and strategies into the CRM channel strategy, including email, direct mail, and SMS among other channels. This role blends creativity with data‑driven execution, leveraging segmentation, automation, and personalization to deliver impactful communications. The role will leverage AI tools to improve efficiency and efficacy to deliver omnichannel campaigns across paid, owned, and earned media.
Responsibilities
Drive CRM strategies and priorities to ensure success in developing deeper relationships with key targets for key brands.
Collaborate with a broad range of commercial brand teams and cross‑functional partners involved with the development, execution, analysis and actionable insights of CRM‑related strategies and activities. Partner with marketing & commercial, Operations, MarTech and analytics teams to:
Action on each of the various brand teams’ comprehensive strategy plan to manage Pfizer interactions with targets across touchpoints, including campaigns, customer journey and omnichannel orchestration, personalization, and decisioning.
Define the necessary data attributes and audiences for the CRM Personalization strategy and partner cross‑functionally to implement.
Lead the development of CRM program orchestrated contact targeting, reach and frequency strategies for sustained HCP engagement and ongoing Rx‑writing behavior changes.
Develop CRM learning agendas, measurement plans and segment‑level testing plans. Implement tests, analyze results and present key insights and campaign optimization recommendations with key stakeholders.
Partner with product/brand marketing, analytics, paid media, and digital to create data‑driven omni‑channel communication and experiences based upon the target’s individual needs.
Optimize KPIs across journey planning, activation, measurement and optimization, including volumes and prescribing mix.
Apply scaled insights and CRM execution across the adoption path.
Identify experience friction points across omnichannel journeys and assess where CRM can play a role to increase engagement, conversion and Lifetime Value (LTV).
Audit existing lifecycle content types & content quality to identify gaps and opportunities.
Develop CRM segment‑level content strategy, touch‑point message maps and creative briefs for CRM campaign programs.
Initiate CRM campaign deployment requests, tag reporting metadata, track and manage campaign status via CRM Operations project execution systems.
Develop, vet and align on CRM campaign feasibility technical requirements and BRD.
Participate in all cross‑functional CRM project status meetings, leading the CRM channel tactics agenda and next steps.
Manage relationships with internal cross‑functional colleagues and external agencies to leverage their expertise and ensure successful execution of CRM initiatives.
Act as a key enabler in building a strong culture and driving the Chief Marketing Office’s disruptive innovation agenda.
Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth.
Collaborate closely with stakeholders within the Chief Marketing Office organization and other organizations within Pfizer, including:
Paid, owned, and earned media teams to create synchronized campaigns.
Product marketing teams to ensure alignment with brand strategies and tactics.
Customer‑facing colleagues to ensure alignment with customer engagements and sales strategies.
Commercial analytics to define the modeling and audience strategy to optimize reporting, performance analytics and precision marketing.
CRM marketing team to ensure tools deliver needed capability for CRM success.
BASIC QUALIFICATIONS
Bachelor’s degree with 7+ years of relevant experience.
Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization.
Experience with end‑to‑end designing and executing CRM campaigns including customer journeys, behavioral/clinical/claims‑based triggered programs, progressive profiling, life‑cycle marketing, dynamic modular personalization, next best message, next best action, batch campaigns, and new product introductions.
Experience testing and optimizing campaigns over time to maximize response rates and ROI.
Demonstrate a human‑centered mindset – being obsessed with the customer.
Willingness to experiment, and comfortable creating a ‘fail fast, learn fast’ culture.
Courage to provide objective opinions, especially when evaluating go/no‑go innovation decisions.
Experience partnering closely with Medical, Legal, Regulatory and Compliance to execute campaigns within guidelines.
Prior success navigating large matrixed organization and collaborating across multiple, diverse stakeholders to drive results.
Lead cross‑functional and cross‑business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery.
Demonstrate a breadth of diverse leadership experiences and capabilities including the ability to effectively influence senior leaders and colleagues at all levels of the organization.
Demonstrated business acumen, strong analytical skills, strategic mindset and conceptual problem‑solving skills.
Self‑motivated with demonstrated ability to thrive under.
Strong collaboration and communication skills; outstanding writing and presentation skills; strong project, ability to influence without authority, time management and organizational skills.
Role model for the Pfizer Values (Courage, Excellence, Equity, Joy).
Comfortable working and performing within emerging, evolving and ambiguous environments.
PREFERRED QUALIFICATIONS
General knowledge of the pharmaceutical industry and healthcare environment.
Experience launching disruptive innovation in a customer‑centric industry.
Salesforce Marketing Cloud Platform Certified.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information Last Date to Apply: March 5, 2026
Locations: Any Pfizer US Commercial Site - Collegeville, PA; New York, NY; Lake Forest, IL; Tampa, FL
Work Location Assignment: Hybrid
#LI-PFE
The annual base salary for this position ranges from $124,400.00 to $201,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.* The annual base salary for this position in Tampa, FL ranges from $108,700.00 to $181,100.00.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Marketing and Market Research Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose‑driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs”
- These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change”
- We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives”
- We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro‑innovation/pro‑patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage:
Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence:
We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity:
We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy:
We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
Promoting Health and Wellness
to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced‑cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
Strengthening Colleagues’ Financial Security
by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
Providing Benefits and Time off for the Moments that Matter
to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12‑week parental leave policy for both parents of a newborn, 10 days of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave and additional country‑specific programs.
And so much more , depending on your country and site, Pfizer offers childcare facilities or discount programs, on‑site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
#J-18808-Ljbffr