We are seeking a
Marketing Technical Business Analyst
who can operate as a hands‑on consultant and primary liaison between Marketing, Analytics, and Technology teams. The ideal candidate combines strong marketing domain knowledge with technical and analytical depth, enabling clear translation of marketing objectives into data, reporting, and measurement solutions.
This is a highly visible, onshore role requiring excellent communication skills and the ability to partner closely with marketing leadership.
Key Responsibilities
Serve as the bridge between Marketing stakeholders and technical/analytics teams
Translate marketing strategy into technical requirements, user stories, and acceptance criteria
Analyze marketing performance data including
ad spend, campaign effectiveness, and attribution
Define and support analytics requirements using
GA4 and related digital analytics platforms
Enable optimization of marketing spend through insights, dashboards, and performance reporting
Facilitate requirement workshops, stakeholder discussions, and solution reviews
Ensure alignment, clarity, and timely delivery of marketing analytics initiatives
Required Skills & Experience
Proven experience as a
Technical Business Analyst
in marketing or digital analytics environments
Strong understanding of
digital marketing metrics, paid media spend, and campaign performance
Hands‑on experience with
GA4 or similar analytics tools
Ability to operate in a
consultative, client‑facing capacity
Excellent communication, documentation, and stakeholder management skills
Experience working onshore with cross‑functional business and technical teams
Preferred Experience
Background in marketing technology, analytics, or agency/consulting environments
Familiarity with tag management, data layers, and MarTech ecosystems
Engagement Notes
Business‑critical role
supporting core marketing initiatives
To know more about Brillio CES: https://www.brillio.com/services-customer-experience-services/
Why should you apply for this role?
Brillio helps clients deliver authentic and responsive experiences that drive significant impact on profitability & customer advocacy through data‑led experience reimagination, focus on customer journeys and partnerships with leading CRM and CX Platforms.
Equal Employment Opportunity Declaration
Brillio is an equal opportunity employer to all, regardless of age ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.
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Marketing Technical Business Analyst
who can operate as a hands‑on consultant and primary liaison between Marketing, Analytics, and Technology teams. The ideal candidate combines strong marketing domain knowledge with technical and analytical depth, enabling clear translation of marketing objectives into data, reporting, and measurement solutions.
This is a highly visible, onshore role requiring excellent communication skills and the ability to partner closely with marketing leadership.
Key Responsibilities
Serve as the bridge between Marketing stakeholders and technical/analytics teams
Translate marketing strategy into technical requirements, user stories, and acceptance criteria
Analyze marketing performance data including
ad spend, campaign effectiveness, and attribution
Define and support analytics requirements using
GA4 and related digital analytics platforms
Enable optimization of marketing spend through insights, dashboards, and performance reporting
Facilitate requirement workshops, stakeholder discussions, and solution reviews
Ensure alignment, clarity, and timely delivery of marketing analytics initiatives
Required Skills & Experience
Proven experience as a
Technical Business Analyst
in marketing or digital analytics environments
Strong understanding of
digital marketing metrics, paid media spend, and campaign performance
Hands‑on experience with
GA4 or similar analytics tools
Ability to operate in a
consultative, client‑facing capacity
Excellent communication, documentation, and stakeholder management skills
Experience working onshore with cross‑functional business and technical teams
Preferred Experience
Background in marketing technology, analytics, or agency/consulting environments
Familiarity with tag management, data layers, and MarTech ecosystems
Engagement Notes
Business‑critical role
supporting core marketing initiatives
To know more about Brillio CES: https://www.brillio.com/services-customer-experience-services/
Why should you apply for this role?
Brillio helps clients deliver authentic and responsive experiences that drive significant impact on profitability & customer advocacy through data‑led experience reimagination, focus on customer journeys and partnerships with leading CRM and CX Platforms.
Equal Employment Opportunity Declaration
Brillio is an equal opportunity employer to all, regardless of age ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.
#J-18808-Ljbffr