Sales Manager

The Cole Family of Harley-Davidson® Dealerships is dedicated to helping riders embrace the thrill of the open road by providing quality motorcycles to the Mid-Atlantic region. Along with offering an extensive selection of new and pre-owned motorcycles, the team focuses on delivering exceptional service in sales, financing, maintenance, and parts customization. We pride ourselves on building long-term relationships with customers by going above and beyond to exceed expectations. Join a team that shares a passion for motorcycles and prioritizes outstanding customer experiences. Role Description The Sales Manager will oversee daily sales operations, lead and mentor the sales team, and drive customer satisfaction and sales performance. This full-time position requires hands-on management of sales strategies, customer interactions, training, and achievement of sales goals. This is an on-site role located in Bristol, VA, requiring active engagement with staff and customers in the dealership environment. Qualifications Extensive experience in sales management, sales strategy development, and customer relationship management Strong leadership, team-building, and mentoring abilities Proficient in communication, interpersonal skills, and conflict resolution Knowledge of the motorcycling industry, specifically Harley-Davidson® motorcycles, is preferred Understanding of financial concepts, performance metrics, and sales data analysis Goal-oriented mindset with the ability to meet and exceed sales targets Proficiency in the use of CRM systems and other sales-related software High school diploma or equivalent required; college degree in Business or a related field is a plus

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