Strategic Business Director (SBD)
We are seeking a Strategic Business Director (SBD) to support the launch of a cardiovascular product in the critical care space. In this highly strategic, field‑based role, you will engage key stakeholders across complex hospital systems, academic institutions, integrated delivery networks (IDNs), and GPOs to drive product adoption and market access. Reporting to the Syneos Health Area Business Director, you will serve as a critical liaison with priority regional accounts and help shape execution within institutional channels.
Key Responsibilities
Drive business development and product adoption within key academic institutions, IDNs, and GPOs by targeting appropriate prescribers, influencers, and decisionmakers.
Build and maintain detailed account profiles, including protocol processes, pull‑through targets, and key influencers.
Evaluate unique needs of complex institutional customers and collaborate cross‑functionally (Managed Markets, Trade, Value Access, Contracting, Medical, HEOR, Marketing).
Engage pharmacy directors, medical directors, P&T committees, contracting managers, service line directors, and clinical staff to support adoption.
Work collaboratively with Account Managers, Area Sales Directors, MSLs, and other colleagues.
Qualifications
10+ years pharmaceutical/biotech experience
7+ years working with large academic health systems, IDNs, and/or GPOs, ideally in Critical Care or Cardiology
Strong knowledge of Managed Care coverage and product reimbursement
Experience collaborating across marketing, medical, field teams, and market access functions
Understanding of EMR systems, CPOE, and order set development
Ability to travel more than 50%
Cardiology and/or startup pharma experience preferred
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).
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Key Responsibilities
Drive business development and product adoption within key academic institutions, IDNs, and GPOs by targeting appropriate prescribers, influencers, and decisionmakers.
Build and maintain detailed account profiles, including protocol processes, pull‑through targets, and key influencers.
Evaluate unique needs of complex institutional customers and collaborate cross‑functionally (Managed Markets, Trade, Value Access, Contracting, Medical, HEOR, Marketing).
Engage pharmacy directors, medical directors, P&T committees, contracting managers, service line directors, and clinical staff to support adoption.
Work collaboratively with Account Managers, Area Sales Directors, MSLs, and other colleagues.
Qualifications
10+ years pharmaceutical/biotech experience
7+ years working with large academic health systems, IDNs, and/or GPOs, ideally in Critical Care or Cardiology
Strong knowledge of Managed Care coverage and product reimbursement
Experience collaborating across marketing, medical, field teams, and market access functions
Understanding of EMR systems, CPOE, and order set development
Ability to travel more than 50%
Cardiology and/or startup pharma experience preferred
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).
#J-18808-Ljbffr