Overview
At SusieCakes, we make old-fashioned, sentimental dessert favorites – just like you may remember from your childhood! Our bakeries are filled with the delicious tastes and sweet smells of cakes, cupcakes, cookies, pies, and bars— all baked from scratch, on-site daily, using the freshest and finest ingredients. Our signature Celebration Cake is a birthday staple on tens of thousands of tables. Our bakeries mix the nostalgia of the past with the warmth and feel of a modern, neighborhood bakery.
“Connecting through Celebration” is our purpose and what we strive for every day with our team members, our guests, and our community.
Responsibilities Short-Form Video Content Creation
Create short-form video content for TikTok and Instagram Reels
Film, edit, and deliver high-quality video content on a consistent basis
Execute content aligned with a monthly content calendar while also pitching original creative concepts
Collaborate directly with Susie Sarich on content for her personal Instagram account
Stay current on TikTok trends, sounds, formats, and cultural moments
Develop content that feels native, authentic, and platform-specific
Optimize videos for strong hooks, pacing, retention, and discoverability
Content Publishing & Management
Schedule all short-form video content on Instagram and TikTok
Ensure posts publish correctly and troubleshoot any scheduling or posting issues
Save, label, tag, and organize all video content within SusieCakes marketing systems
Write engaging, on-brand copy to accompany all video content
Performance & Optimization
Support brand awareness and audience growth across social platforms
Monitor performance and use insights to understand what content is resonating
Apply learnings to continuously improve future content and creative approaches
What Success Looks Like
Consistent delivery of high-quality, high-volume short-form video content
Increased reach, views, and impressions across TikTok and Instagram Reels
Growth in brand awareness among new audiences
Increased traffic from social platforms to susiecakes.com
Ongoing experimentation with trends, formats, and creative ideas
Qualifications & Attributes
1–3 years of experience creating short-form video content, with a portfolio showcasing creative range (brand or personal work)
Strong understanding of TikTok and short-form video culture
Excellent instincts for storytelling, hooks, pacing, and trend-driven content
Comfortable both on camera and behind the camera
Familiarity with Instagram, TikTok, and short-form social media best practices
Strong writing skills with a clear understanding of brand voice and tone
Highly organized with the ability to manage deadlines and work independently
Proactive, collaborative, and solutions-oriented mindset
Passion for food, lifestyle, or joyful consumer brands
Experience in food, hospitality, or lifestyle brands is a plus
Education
Bachelor’s degree preferred; equivalent professional experience considered
Language Skills
Must be able to speak, read, and write English for safety purposes
Note: This is a remote role, with candidates required to be based within 30 minutes of a bakery (in California) to support in-bakery filming and in-person collaboration as needed.
#J-18808-Ljbffr
“Connecting through Celebration” is our purpose and what we strive for every day with our team members, our guests, and our community.
Responsibilities Short-Form Video Content Creation
Create short-form video content for TikTok and Instagram Reels
Film, edit, and deliver high-quality video content on a consistent basis
Execute content aligned with a monthly content calendar while also pitching original creative concepts
Collaborate directly with Susie Sarich on content for her personal Instagram account
Stay current on TikTok trends, sounds, formats, and cultural moments
Develop content that feels native, authentic, and platform-specific
Optimize videos for strong hooks, pacing, retention, and discoverability
Content Publishing & Management
Schedule all short-form video content on Instagram and TikTok
Ensure posts publish correctly and troubleshoot any scheduling or posting issues
Save, label, tag, and organize all video content within SusieCakes marketing systems
Write engaging, on-brand copy to accompany all video content
Performance & Optimization
Support brand awareness and audience growth across social platforms
Monitor performance and use insights to understand what content is resonating
Apply learnings to continuously improve future content and creative approaches
What Success Looks Like
Consistent delivery of high-quality, high-volume short-form video content
Increased reach, views, and impressions across TikTok and Instagram Reels
Growth in brand awareness among new audiences
Increased traffic from social platforms to susiecakes.com
Ongoing experimentation with trends, formats, and creative ideas
Qualifications & Attributes
1–3 years of experience creating short-form video content, with a portfolio showcasing creative range (brand or personal work)
Strong understanding of TikTok and short-form video culture
Excellent instincts for storytelling, hooks, pacing, and trend-driven content
Comfortable both on camera and behind the camera
Familiarity with Instagram, TikTok, and short-form social media best practices
Strong writing skills with a clear understanding of brand voice and tone
Highly organized with the ability to manage deadlines and work independently
Proactive, collaborative, and solutions-oriented mindset
Passion for food, lifestyle, or joyful consumer brands
Experience in food, hospitality, or lifestyle brands is a plus
Education
Bachelor’s degree preferred; equivalent professional experience considered
Language Skills
Must be able to speak, read, and write English for safety purposes
Note: This is a remote role, with candidates required to be based within 30 minutes of a bakery (in California) to support in-bakery filming and in-person collaboration as needed.
#J-18808-Ljbffr