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Social Media Manager

padelx.us, Miami, Florida, us, 33222

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SOCIAL MEDIA & COMMUNITY MANAGER Padel X – Miami & Boca Raton

Part-Time Contractor (1099)

This is a contractor position; however, the role requires in-person presence at clubs and events, as well as participation in scheduled online and in-person team meetings.

SCOPE OF RESPONSIBILITY WHAT THIS ROLE OWNS

Social media planning and execution across all active platforms (Instagram, TikTok, YouTube Shorts, LinkedIn)

Content production (photo, video, reels, stories, short-form)

Daily publishing, engagement, and community interaction

Visual consistency and brand integrity across digital channels

Quarterly performance tracking and reporting

Real-time event coverage and digital storytelling

Creative direction and prioritization for social-related brand assets

WHAT THIS ROLE SUPPORTS (BUT DOES NOT OWN)

Overall marketing strategy and campaign direction

Paid advertising strategy and media buying

Partnerships and commercial negotiations

Event calendar strategy and programming decisions

These remain under the Marketing Manager and top management.

KEY RESPONSIBILITIES Content Planning & Production

Execute the approved content calendar defined with the Marketing Manager

Plan and deliver content supporting:

Tournaments

Events & activations

Membership growth

Academy programming

Brand partnerships

Capture and edit original content (Reels-first mindset, with LinkedIn-ready formats as needed)

Maintain strong visual identity across Instagram, TikTok, YouTube Shorts, and LinkedIn

Organize and maintain a structured digital content archive

Creative Direction & Brand Alignment

Provide clear creative briefs to the brand/design team when assets are required

Provide copy direction, messaging hierarchy, and visual references

Prioritize social-related creative needs based on content calendar and campaign timelines

Ensure final deliverables align with platform best practices

Coordinate with external photographers and videographers by:

Providing brief shot lists

Sharing visual references/mood direction

Communicating event objectives and key moments to capture

Managing timelines for content delivery

Social Media Execution & Daily Management

Schedule and publish content consistently

Monitor and respond to DMs, comments, and tags

Repost user-generated content strategically

Engage with members, players, sponsors, and local businesses

Support WhatsApp group communications when needed

Cross-post and optimize content per platform (including LinkedIn)

Event Coverage & On-Site Presence

Attend key tournaments, activations, and community events

Capture live content during events

Post Stories and Reels in real-time to drive engagement

Act as the digital lead on-site for content capture

Ensure strong post-event recap content

Be available for evening and weekend coverage when necessary

Growth, Analytics & Reporting

Track and report quarterly KPIs including:

Engagement rate

Reach & impressions

Saves & shares

Follower growth

Deliver quarterly performance summaries and recommendations

Identify trends and viral opportunities

Propose improvements based on performance insights

Brand & Digital Consistency

Protect and elevate the Padel X digital aesthetic

Ensure consistency in tone, voice, and messaging

Align content with ongoing marketing campaigns

Maintain organized systems for tracking, reporting, and asset storage

TOOLS & WAYS OF WORKING

Use Notion (or similar) for content planning and task tracking

Use platform-native scheduling tools or approved schedulers

Use Google Workspace or Microsoft Office for reporting

Use Canva and mobile editing tools for quick-turn content

Comfortable shooting and editing on iPhone

PROFILE WE ARE REALISTICALLY LOOKING FOR Experience

2 to 4 years of experience in:

Social media management

Content creation and short-form video editing

Community management

Experience in sports, hospitality, fitness, or lifestyle brands is a strong plus.

Understanding of racquet sports culture is highly preferred.

Skills & Mindset

Strong organizational and execution skills

Creative with a strong eye for visual storytelling

Comfortable working in fast-paced, live environments

Self-directed and accountable

Detail-oriented with high brand awareness

Calm and solution-oriented during live coverage

Strong communication with internal teams, brand teams, and external vendors

English required. Spanish is a plus. Pay: $4,000/month

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