Reports to:
Corporate Director of Marketing
Job Type:
Full-Time
Work Location:
Southall Farm and Inn
About Southall
Southall is a modern working farm, inn, and culinary destination rooted in the land and inspired by the cycles of nature. We bring together hospitality, agriculture, and wellness to create meaningful experiences for our guests and community. Our mission is to cultivate connection — to the land, to one another, and to a way of life that honors balance and regeneration.
Position Overview The Marketing Manager is responsible for executing Southall Farm and Inn’s marketing strategy with precision, creativity, and consistency in alignment with Forbes Five-Star standards. This role serves as the bridge between strategy and execution, translating brand direction into compelling campaigns, guest-facing storytelling, and experiential content.
The Marketing Manager is the primary marketing lead for guest-facing special events, activations, and experiential programming, and plays a hands‑on role in on‑site content creation, including photography, video, and real‑time storytelling across digital and social channels.
Key Responsibilities 1. Campaign & Brand Execution
Execute integrated marketing campaigns in alignment with the Corporate Director of Marketing’s strategic vision.
Support marketing initiatives across Rooms, Culinary, Spa, Farm, Wellness, and Events.
Ensure all marketing materials reflect Southall’s luxury positioning and Forbes Five-Star brand standards.
Maintain consistency of voice, tone, and visual identity across all guest-facing platforms.
2. Special Events & Guest Programming (Primary Marketing Lead)
Serve as the primary marketing partner and internal client for guest-facing special events, activations, and experiential programming at Southall.
Collaborate with Events, Culinary, Farm, Wellness, and Operations teams to ensure cohesive storytelling and elevated guest experience.
Own marketing timelines, messaging, and deliverables for seasonal programming, signature events, and on-property activations.
3. On-Site Content Creation & Storytelling
Be present on-site for major events, activations, press moments, and high-visibility guest experiences to capture real-time content.
Capture high-quality photo, video, and audio content using mobile or professional equipment as appropriate.
Edit short-form video, imagery, and copy for use across social media, email marketing, and digital platforms.
Ensure content is timely, polished, and reflective of luxury hospitality standards.
Manage social media content calendars, posting schedules, and real-time event coverage.
Support email marketing campaigns including copywriting, coordination, and scheduling.
Monitor engagement, audience sentiment, and performance to inform future content and campaigns.
5. PR & Influencer Support
Support media visits, influencer hosting, and press activations in coordination with the Director of Marketing.
Ensure on-site execution meets Forbes Five-Star service and presentation expectations.
Provide day-to-day direction and support to the Marketing Coordinator.
Coordinate with external vendors, photographers, videographers, and agencies as needed.
Assist with budget tracking and campaign reporting.
7. Uphold Brand Standards to any and all entities under the Southall LLC brand
Additional Operations include but are not limited to Audrey and Joyland LLC restaurants.
Additional tasks deemed necessary by your immediate supervisor or CEO.
Brand Consistency & Precision
Emotional Storytelling
Service Alignment with Operations
Luxury Judgment & Decision-Making
Service-Oriented Leadership
Qualifications
4–7 years of progressive marketing experience, preferably within luxury hospitality, lifestyle, or experiential brands.
Demonstrated experience capturing, editing, and publishing photo and video content for digital and social platforms.
Working knowledge of content editing tools (Adobe Creative Suite, CapCut, Final Cut, mobile editing platforms, or similar).
Strong copywriting and storytelling skills with the ability to adapt tone across platforms.
Experience supporting live events, activations, or experiential programming, including flexible hours as needed.
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Strong collaborator with the ability to work cross-functionally with Operations, Events, PR, and Guest Experience teams.
Bachelor’s degree in Marketing, Communications, or a related field required.
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Corporate Director of Marketing
Job Type:
Full-Time
Work Location:
Southall Farm and Inn
About Southall
Southall is a modern working farm, inn, and culinary destination rooted in the land and inspired by the cycles of nature. We bring together hospitality, agriculture, and wellness to create meaningful experiences for our guests and community. Our mission is to cultivate connection — to the land, to one another, and to a way of life that honors balance and regeneration.
Position Overview The Marketing Manager is responsible for executing Southall Farm and Inn’s marketing strategy with precision, creativity, and consistency in alignment with Forbes Five-Star standards. This role serves as the bridge between strategy and execution, translating brand direction into compelling campaigns, guest-facing storytelling, and experiential content.
The Marketing Manager is the primary marketing lead for guest-facing special events, activations, and experiential programming, and plays a hands‑on role in on‑site content creation, including photography, video, and real‑time storytelling across digital and social channels.
Key Responsibilities 1. Campaign & Brand Execution
Execute integrated marketing campaigns in alignment with the Corporate Director of Marketing’s strategic vision.
Support marketing initiatives across Rooms, Culinary, Spa, Farm, Wellness, and Events.
Ensure all marketing materials reflect Southall’s luxury positioning and Forbes Five-Star brand standards.
Maintain consistency of voice, tone, and visual identity across all guest-facing platforms.
2. Special Events & Guest Programming (Primary Marketing Lead)
Serve as the primary marketing partner and internal client for guest-facing special events, activations, and experiential programming at Southall.
Collaborate with Events, Culinary, Farm, Wellness, and Operations teams to ensure cohesive storytelling and elevated guest experience.
Own marketing timelines, messaging, and deliverables for seasonal programming, signature events, and on-property activations.
3. On-Site Content Creation & Storytelling
Be present on-site for major events, activations, press moments, and high-visibility guest experiences to capture real-time content.
Capture high-quality photo, video, and audio content using mobile or professional equipment as appropriate.
Edit short-form video, imagery, and copy for use across social media, email marketing, and digital platforms.
Ensure content is timely, polished, and reflective of luxury hospitality standards.
Manage social media content calendars, posting schedules, and real-time event coverage.
Support email marketing campaigns including copywriting, coordination, and scheduling.
Monitor engagement, audience sentiment, and performance to inform future content and campaigns.
5. PR & Influencer Support
Support media visits, influencer hosting, and press activations in coordination with the Director of Marketing.
Ensure on-site execution meets Forbes Five-Star service and presentation expectations.
Provide day-to-day direction and support to the Marketing Coordinator.
Coordinate with external vendors, photographers, videographers, and agencies as needed.
Assist with budget tracking and campaign reporting.
7. Uphold Brand Standards to any and all entities under the Southall LLC brand
Additional Operations include but are not limited to Audrey and Joyland LLC restaurants.
Additional tasks deemed necessary by your immediate supervisor or CEO.
Brand Consistency & Precision
Emotional Storytelling
Service Alignment with Operations
Luxury Judgment & Decision-Making
Service-Oriented Leadership
Qualifications
4–7 years of progressive marketing experience, preferably within luxury hospitality, lifestyle, or experiential brands.
Demonstrated experience capturing, editing, and publishing photo and video content for digital and social platforms.
Working knowledge of content editing tools (Adobe Creative Suite, CapCut, Final Cut, mobile editing platforms, or similar).
Strong copywriting and storytelling skills with the ability to adapt tone across platforms.
Experience supporting live events, activations, or experiential programming, including flexible hours as needed.
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Strong collaborator with the ability to work cross-functionally with Operations, Events, PR, and Guest Experience teams.
Bachelor’s degree in Marketing, Communications, or a related field required.
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