Air is the first Creative Ops platform: a system of record for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content, unlocking creativity through image recognition, automated versioning, and approval workflows. Air launched in March 2021 and is backed by world-class venture capital firms including Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.
This role requires in-office attendance at least 3 days/week in New York City.
Responsibilities
Build and Scale Lifecycle Infrastructure
Own Air's email marketing system with segmentation based on usage patterns, workspace maturity, and feature adoption
Launch behavioral trigger campaigns tied to key product moments and establish a lifecycle experimentation framework across email, in-app, and push
Create and maintain a lifecycle systems map: events, segments, triggers, suppression rules, and measurement standards
Drive Activation & Self-Serve Conversion
Own the self-serve funnel from signup through activation, closing the gap between interest and meaningful product usage
Ship a refreshed onboarding experience (email + in-product) that reliably gets users to a magic moment
Launch progressive engagement campaigns that move users from basic DAM behaviors into advanced Creative Ops workflows
Retain, Expand, and Re-Engage
Identify drop-off points and build targeted re-engagement triggers to maintain and improve already-strong engagement metrics
Develop expansion plays that move accounts up-market within organizations, supporting NRR
Build win-back, reactivation, and systematic nurture campaigns for dormant users and inactive workspaces
Own Product Communications
Partner with Product and Product Marketing to translate feature launches into lifecycle messaging that feels native to Air's brand voice
Establish a repeatable product-to-lifecycle workflow: every feature ships with a clear comms plan, lifecycle moments, and success metrics
Use newsletter strategy to move subscribers deeper into product engagement
Requirements
Experience: 5-8+ years in lifecycle, retention, or growth marketing with direct ownership of onboarding, activation, retention, and expansion programs—ideally in B2B SaaS
Product fluency: Proven experience partnering closely with Product and PMM on launches, activation metrics, and usage-driven campaigns
Analytical ability: Able to diagnose funnel gaps, define baselines, design experiments, and tie lifecycle work to real product and revenue outcomes
Writing & taste: Strong writer with excellent judgment — capable of crafting product communications that feel distinctly Air
Operating style: High ownership, systems-minded, comfortable operating with ambiguity, and biased toward shipping, learning, and iterating
Technical Ability: Proficient in a lifecycle platform (e.g. Customer.io); strong grasp of segmentation, trigger logic, and behavioral data. Comfortable with basic HTML/CSS for email and analytics tools
How We Work At Air
Act like a driver: Take initiative and ownership without waiting to be told
Work in public: Share ideas openly, get feedback early, and collaborate across teams
Play to win: Aim high and bring creativity, adaptability, and focus to your work
Say the hard thing: Give and receive feedback with clarity and respect
Disagree and commit: Debate honestly, then align quickly to move forward together
Benefits
Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on our ARR growth
Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You\'ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days
Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences
Competitive Compensation: The salary range for this position in New York City is between USD $91,000 - $146,000 + equity, commensurate with experience
At Air, we\'re committed to building a world-class team and helping every individual reach their full potential. If you\'re passionate about solving big problems and growing with an innovative company, we\'d love to meet you!
#J-18808-Ljbffr
This role requires in-office attendance at least 3 days/week in New York City.
Responsibilities
Build and Scale Lifecycle Infrastructure
Own Air's email marketing system with segmentation based on usage patterns, workspace maturity, and feature adoption
Launch behavioral trigger campaigns tied to key product moments and establish a lifecycle experimentation framework across email, in-app, and push
Create and maintain a lifecycle systems map: events, segments, triggers, suppression rules, and measurement standards
Drive Activation & Self-Serve Conversion
Own the self-serve funnel from signup through activation, closing the gap between interest and meaningful product usage
Ship a refreshed onboarding experience (email + in-product) that reliably gets users to a magic moment
Launch progressive engagement campaigns that move users from basic DAM behaviors into advanced Creative Ops workflows
Retain, Expand, and Re-Engage
Identify drop-off points and build targeted re-engagement triggers to maintain and improve already-strong engagement metrics
Develop expansion plays that move accounts up-market within organizations, supporting NRR
Build win-back, reactivation, and systematic nurture campaigns for dormant users and inactive workspaces
Own Product Communications
Partner with Product and Product Marketing to translate feature launches into lifecycle messaging that feels native to Air's brand voice
Establish a repeatable product-to-lifecycle workflow: every feature ships with a clear comms plan, lifecycle moments, and success metrics
Use newsletter strategy to move subscribers deeper into product engagement
Requirements
Experience: 5-8+ years in lifecycle, retention, or growth marketing with direct ownership of onboarding, activation, retention, and expansion programs—ideally in B2B SaaS
Product fluency: Proven experience partnering closely with Product and PMM on launches, activation metrics, and usage-driven campaigns
Analytical ability: Able to diagnose funnel gaps, define baselines, design experiments, and tie lifecycle work to real product and revenue outcomes
Writing & taste: Strong writer with excellent judgment — capable of crafting product communications that feel distinctly Air
Operating style: High ownership, systems-minded, comfortable operating with ambiguity, and biased toward shipping, learning, and iterating
Technical Ability: Proficient in a lifecycle platform (e.g. Customer.io); strong grasp of segmentation, trigger logic, and behavioral data. Comfortable with basic HTML/CSS for email and analytics tools
How We Work At Air
Act like a driver: Take initiative and ownership without waiting to be told
Work in public: Share ideas openly, get feedback early, and collaborate across teams
Play to win: Aim high and bring creativity, adaptability, and focus to your work
Say the hard thing: Give and receive feedback with clarity and respect
Disagree and commit: Debate honestly, then align quickly to move forward together
Benefits
Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on our ARR growth
Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You\'ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days
Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences
Competitive Compensation: The salary range for this position in New York City is between USD $91,000 - $146,000 + equity, commensurate with experience
At Air, we\'re committed to building a world-class team and helping every individual reach their full potential. If you\'re passionate about solving big problems and growing with an innovative company, we\'d love to meet you!
#J-18808-Ljbffr