Marketing - Channel Marketing Specialist (Korean Bilingual)
SBT Global, Inc., Irvine, California, United States, 92713
Full-time
Company Description Full-Time On Site
We are seeking a highly organized and performance-driven
Channel Marketing Specialist
to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.
Job Description Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
Coordinate in-store promotions, endcaps, and secondary placements
Manage promotional calendars and ensure timely execution
2. Trade Marketing & Promotion Support
Track and manage TPDs, markdown programs, and co-op initiatives
Support retailer line reviews with marketing decks and performance insights
Coordinate promotional forecasting with Sales and Operations teams
Monitor trade spend ROI and effectiveness
3. Campaign & Content Coordination
Align digital campaigns with retail launch timelines
Coordinate with creative teams for channel-specific assets
Ensure brand consistency across all retail touchpoints
Support influencer or paid media activations tied to retail events
4. Reporting & Analytics
Track sell-through lift during promotional periods
Prepare weekly/monthly channel performance reports
Analyze campaign performance and provide optimization recommendations
Support executive-level reporting for key accounts
5. Cross-Functional Collaboration
Work closely with Sales, Operations, and Finance to ensure smooth execution
Coordinate with brand partners for product updates and marketing alignment
Assist in inventory planning alignment for major campaigns
Qualifications Bachelor’s degree in Marketing, Business, or related field
2–4 years experience in channel marketing, trade marketing, or retail marketing
Experience in Beauty, Skincare, or CPG preferred
Strong Excel and reporting skills
Experience with retail promotional programs
Highly organized with strong project management ability
Strong communication and collaboration skills
Preferred Experience
Experience working with national retail chains
Knowledge of sell-in vs. sell-through dynamics
Experience with retail media platforms
Familiarity with trade spend management
Additional Information All your information will be kept confidential according to EEO guidelines.
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Company Description Full-Time On Site
We are seeking a highly organized and performance-driven
Channel Marketing Specialist
to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.
Job Description Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
Coordinate in-store promotions, endcaps, and secondary placements
Manage promotional calendars and ensure timely execution
2. Trade Marketing & Promotion Support
Track and manage TPDs, markdown programs, and co-op initiatives
Support retailer line reviews with marketing decks and performance insights
Coordinate promotional forecasting with Sales and Operations teams
Monitor trade spend ROI and effectiveness
3. Campaign & Content Coordination
Align digital campaigns with retail launch timelines
Coordinate with creative teams for channel-specific assets
Ensure brand consistency across all retail touchpoints
Support influencer or paid media activations tied to retail events
4. Reporting & Analytics
Track sell-through lift during promotional periods
Prepare weekly/monthly channel performance reports
Analyze campaign performance and provide optimization recommendations
Support executive-level reporting for key accounts
5. Cross-Functional Collaboration
Work closely with Sales, Operations, and Finance to ensure smooth execution
Coordinate with brand partners for product updates and marketing alignment
Assist in inventory planning alignment for major campaigns
Qualifications Bachelor’s degree in Marketing, Business, or related field
2–4 years experience in channel marketing, trade marketing, or retail marketing
Experience in Beauty, Skincare, or CPG preferred
Strong Excel and reporting skills
Experience with retail promotional programs
Highly organized with strong project management ability
Strong communication and collaboration skills
Preferred Experience
Experience working with national retail chains
Knowledge of sell-in vs. sell-through dynamics
Experience with retail media platforms
Familiarity with trade spend management
Additional Information All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr