Onsite in Beverly Hills – Mon‑Thurs, Friday Remote
Job Type
Full‑Time
Location Beverly Hills, CA
About the Opportunity The Marketing Specialist will be a central member of a growing marketing organization, responsible for helping plan, execute, and analyze multi‑channel campaigns that drive revenue, deepen customer loyalty, and support brand growth. Evolving from a coordinator‑level role, this position offers greater ownership of day‑to‑day execution, performance reporting, and cross‑functional collaboration, while contributing ideas that shape broader marketing strategy.
Integrated Marketing & Campaign Execution
Collaborate closely with marketing leadership and cross‑functional partners to help develop and execute campaigns that align with brand objectives and revenue targets.
Contribute strategic input and inspiration during campaign planning by sharing competitive insights, industry examples, and data‑backed ideas.
Own the central marketing calendar, ensuring alignment of messaging and timing across channels (email, SMS, digital, and key brand moments) to maximize impact.
Draft, refine, and route briefs for email, SMS, and digital initiatives in partnership with Creative, E‑Commerce, and Content teams to ensure cohesive storytelling.
Manage end‑to‑end execution of email, SMS, and select digital campaigns, including setup, QA, deployment, and performance monitoring.
Analyze performance across email, SMS, and digital campaigns; turn insights into clear recommendations, testing plans, and optimization roadmaps.
Maintain an up‑to‑date inventory and documentation of all automated lifecycle and triggered flows (email/SMS), conducting regular audits and proactively suggesting creative, offer, or sequencing enhancements.
Stay current on evolving marketing tools, best practices, and trends and share opportunities to improve workflows and channel performance.
Customer Loyalty & Retention Programs
Manage the day‑to‑day operations of loyalty and rewards programs with a focus on increasing retention, lifetime value, and repeat engagement.
Use qualitative and quantitative findings to identify opportunities to refine program structure, benefits, and communications.
Provide clear recaps, learnings, and observations that support longer‑term loyalty and retention strategies.
Customer Acquisition & Growth Initiatives
Support development of customer acquisition strategies across paid and organic channels, with an emphasis on improving CAC, ROAS, and new customer growth.
Partner with external media and advertising partners under guidance from marketing leadership to monitor channel performance, optimize campaigns, and test new tactics.
Assist with broader acquisition‑focused initiatives including out‑of‑home, partnerships, and larger brand campaigns.
Maintain organized performance tracking for acquisition efforts and highlight areas needing clarification, iteration, or deeper analysis.
Brand Events & Special Projects
Support planning and execution of brand events, activations, and seasonal launches.
Coordinate deliverables and timelines across internal teams to keep projects on schedule and ensure smooth execution.
Document and socialize key learnings from prior activations to inform future planning and improvements.
Influencer, Affiliate, and PR Support
Assist with influencer and affiliate marketing efforts, including campaign setup, partner communication, and asset coordination.
Help manage tracking, reporting, and organization of content and deliverables for partners.
Aggregate and present campaign results, highlighting trends, successful tactics, and areas for optimization.
Support public relations partners by providing campaign context, briefs, timelines, and updated assets to ensure alignment and timely execution.
Cross‑Functional Collaboration & Vendor Management
Act as a project coordinator for recurring marketing "drops" and initiatives, ensuring clear expectations, timelines, and responsibilities across stakeholders.
Support relationships with key marketing technology platforms (e.g., email/SMS, personalization, analytics tools) by surfacing needs, gathering requirements, and sharing updates with the broader team.
Help collect inputs from internal partners, recap decisions and action items, and ensure marketing has what it needs to execute effectively.
Proactively flag platform changes, new features, or noteworthy trends to marketing leadership.
Reporting, Data, & Insights
Maintain weekly and monthly reports across major marketing channels and initiatives.
Track performance of campaigns, loyalty efforts, affiliate programs, and acquisition initiatives, surfacing wins and opportunities.
Translate data into clear, actionable insights and storytelling for stakeholders, in partnership with marketing leadership.
Identify testing opportunities and support deeper customer analyses to inform lifecycle, acquisition, and retention strategies.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
1+ years of hands‑on experience with digital marketing channels and tools (email/SMS platforms, basic analytics dashboards, or similar).
Strong organizational and project management skills; able to manage multiple initiatives and shifting priorities.
Comfort working with data, with the ability to pull key metrics and translate them into next steps.
Solid understanding of core performance marketing concepts such as customer lifecycle, attribution basics, CAC, LTV, ROAS, and MER.
Experience reviewing dashboards or reports in tools like GA4, Looker, Klaviyo, or comparable platforms.
Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, creative, and commercial teams.
High attention to detail and a strong sense of brand stewardship.
Proactive, curious, and solution‑oriented mindset; comfortable suggesting new ideas and process improvements.
Ability to build and maintain positive working relationships with internal stakeholders and external partners.
#J-18808-Ljbffr
Location Beverly Hills, CA
About the Opportunity The Marketing Specialist will be a central member of a growing marketing organization, responsible for helping plan, execute, and analyze multi‑channel campaigns that drive revenue, deepen customer loyalty, and support brand growth. Evolving from a coordinator‑level role, this position offers greater ownership of day‑to‑day execution, performance reporting, and cross‑functional collaboration, while contributing ideas that shape broader marketing strategy.
Integrated Marketing & Campaign Execution
Collaborate closely with marketing leadership and cross‑functional partners to help develop and execute campaigns that align with brand objectives and revenue targets.
Contribute strategic input and inspiration during campaign planning by sharing competitive insights, industry examples, and data‑backed ideas.
Own the central marketing calendar, ensuring alignment of messaging and timing across channels (email, SMS, digital, and key brand moments) to maximize impact.
Draft, refine, and route briefs for email, SMS, and digital initiatives in partnership with Creative, E‑Commerce, and Content teams to ensure cohesive storytelling.
Manage end‑to‑end execution of email, SMS, and select digital campaigns, including setup, QA, deployment, and performance monitoring.
Analyze performance across email, SMS, and digital campaigns; turn insights into clear recommendations, testing plans, and optimization roadmaps.
Maintain an up‑to‑date inventory and documentation of all automated lifecycle and triggered flows (email/SMS), conducting regular audits and proactively suggesting creative, offer, or sequencing enhancements.
Stay current on evolving marketing tools, best practices, and trends and share opportunities to improve workflows and channel performance.
Customer Loyalty & Retention Programs
Manage the day‑to‑day operations of loyalty and rewards programs with a focus on increasing retention, lifetime value, and repeat engagement.
Use qualitative and quantitative findings to identify opportunities to refine program structure, benefits, and communications.
Provide clear recaps, learnings, and observations that support longer‑term loyalty and retention strategies.
Customer Acquisition & Growth Initiatives
Support development of customer acquisition strategies across paid and organic channels, with an emphasis on improving CAC, ROAS, and new customer growth.
Partner with external media and advertising partners under guidance from marketing leadership to monitor channel performance, optimize campaigns, and test new tactics.
Assist with broader acquisition‑focused initiatives including out‑of‑home, partnerships, and larger brand campaigns.
Maintain organized performance tracking for acquisition efforts and highlight areas needing clarification, iteration, or deeper analysis.
Brand Events & Special Projects
Support planning and execution of brand events, activations, and seasonal launches.
Coordinate deliverables and timelines across internal teams to keep projects on schedule and ensure smooth execution.
Document and socialize key learnings from prior activations to inform future planning and improvements.
Influencer, Affiliate, and PR Support
Assist with influencer and affiliate marketing efforts, including campaign setup, partner communication, and asset coordination.
Help manage tracking, reporting, and organization of content and deliverables for partners.
Aggregate and present campaign results, highlighting trends, successful tactics, and areas for optimization.
Support public relations partners by providing campaign context, briefs, timelines, and updated assets to ensure alignment and timely execution.
Cross‑Functional Collaboration & Vendor Management
Act as a project coordinator for recurring marketing "drops" and initiatives, ensuring clear expectations, timelines, and responsibilities across stakeholders.
Support relationships with key marketing technology platforms (e.g., email/SMS, personalization, analytics tools) by surfacing needs, gathering requirements, and sharing updates with the broader team.
Help collect inputs from internal partners, recap decisions and action items, and ensure marketing has what it needs to execute effectively.
Proactively flag platform changes, new features, or noteworthy trends to marketing leadership.
Reporting, Data, & Insights
Maintain weekly and monthly reports across major marketing channels and initiatives.
Track performance of campaigns, loyalty efforts, affiliate programs, and acquisition initiatives, surfacing wins and opportunities.
Translate data into clear, actionable insights and storytelling for stakeholders, in partnership with marketing leadership.
Identify testing opportunities and support deeper customer analyses to inform lifecycle, acquisition, and retention strategies.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
1+ years of hands‑on experience with digital marketing channels and tools (email/SMS platforms, basic analytics dashboards, or similar).
Strong organizational and project management skills; able to manage multiple initiatives and shifting priorities.
Comfort working with data, with the ability to pull key metrics and translate them into next steps.
Solid understanding of core performance marketing concepts such as customer lifecycle, attribution basics, CAC, LTV, ROAS, and MER.
Experience reviewing dashboards or reports in tools like GA4, Looker, Klaviyo, or comparable platforms.
Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, creative, and commercial teams.
High attention to detail and a strong sense of brand stewardship.
Proactive, curious, and solution‑oriented mindset; comfortable suggesting new ideas and process improvements.
Ability to build and maintain positive working relationships with internal stakeholders and external partners.
#J-18808-Ljbffr