Role Overview
The Community & Social Content Lead is responsible for shaping and executing the organic social presence across our hospitality brands. This role owns the day-to-day content creation while also helping guide the creative vision and brand consistency of how each concept shows up online and in the community.
This position is highly hands‑on — filming with a phone, editing, posting, engaging — while also thinking like a brand steward: curating moments, activating partnerships, and turning events into stories that live beyond the night.
What You’ll Do
Content Creation & Brand Vision
- Film, edit, and publish high-quality, phone-first content across all concepts, with a strong emphasis on short‑form video
- Oversee the creative vision for organic content , ensuring brand consistency while honoring each concept’s personality
- Develop content ideas, shot lists, and storytelling frameworks that translate in‑venue energy into compelling social moments
- Guide how trends are adapted — not copied — to feel on‑brand and intentional
Social Media Management
- Build and manage monthly social media calendars across all brands
- Schedule and publish content across platforms (Reels, carousels, static posts)
- Post Instagram Stories multiple times per week , capturing real‑time moments and behind‑the‑scenes content
- Monitor performance and help evolve strategy based on what resonates
Community & Partnerships
- Actively engage with followers through DMs, comments, reposts, and community interaction
- Build and maintain relationships with influencers, creators, brands, and nonprofit partners
- Help identify and activate strategic partnerships that align with each concept’s values and audience
- Support influencer visits, gifting, collaborations, and content capture from start to finish
Events & Activations
- Help conceptualize, curate, and execute social‑forward events including wine dinners, ticketed experiences, brand collaborations, and charity activations
- Collaborate with marketing, operations, and partners to ensure events are designed with storytelling and content capture in mind
- Capture content on‑site and oversee post‑event storytelling across platforms
Additional Responsibilities
- Manage donation certificates across all concepts (tracking requests, creation, coordination)
- Assist with printing and delivery of marketing materials (menus, push cards, posters)
- Support occasional after‑hours events and extended days tied to key activations and launches
What We’re Looking For
- 1–3 years of experience in social media, content creation, or brand marketing
- Highly proficient in filming and editing content on a phone
- Strong eye for branding, aesthetics, and storytelling
- Comfortable overseeing creative direction while executing hands‑on
- Organized, proactive, and confident managing multiple brands at once
- Experience working with influencers, brand partners, or nonprofit collaborations
- Familiarity with paid social is a plus, but not required
Why This Role Matters
This role bridges brand, community, and culture — turning moments into narratives, partnerships into visibility, and events into lasting brand equity.
We use eVerify to confirm U.S. Employment eligibility.
Compensation: Competitive salary
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