Company Description
GroundTruth Analytics transforms real-world parking behavior into actionable leasing intelligence. Using a modern stack of sensors, LPR technology, and spatial analytics, we convert raw movement data into zone-level insights that help property teams understand traffic patterns, shopper intent, dwell trends, and asset performance.
Leasing teams use GroundTruth to:
- Price rent with confidence
- Optimize tenant mix
- Quantify site experience improvements
- Strengthen data-driven lease negotiations
We partner with retail REITs, asset managers, mixed-use developers, lifestyle centers, and mobility operators who want to ground their decisions in real behavioral data rather than assumptions. GroundTruth turns parking patterns into a powerful decision framework for modern CRE.
Role Description
GroundTruth is seeking a Head of Business Development (CRE Analytics) to lead our commercial motion and shape how we introduce a new category of property intelligence to the market. This is a high-impact role responsible for building relationships with senior CRE stakeholders, driving enterprise sales cycles, and opening new revenue channels as we scale.
In this role, you will:
- Own top-of-funnel and go-to-market strategy for CRE segments
- Cultivate and manage relationships with REITs, asset managers, and developers
- Lead consultative sales conversations that educate customers on our data and insights
- Build and iterate on pitch materials, ROI models, and use-case frameworks
- Negotiate commercial agreements and guide prospects through deployment
- Partner closely with Product and Engineering to shape customer-informed roadmaps
- Establish repeatable sales processes as we expand nationally
This is a hybrid on-site role in New York, NY, working directly with the founders and shaping GroundTruth’s commercial foundation.
Qualifications
- 5+ years of experience in Business Development, Sales, or Partnerships, ideally within CRE, proptech, analytics, or location intelligence
- Proven track record of sourcing, closing, and expanding enterprise accounts
- Strong account management skills with the ability to build long-term, trust-based relationships
- Sharp analytical, strategic, and commercial instincts—comfortable talking through numbers, ROI, and property performance
- Excellent communication and negotiation abilities with senior stakeholders
- Experience selling into REITs, mixed-use developers, or retail operators is a plus
- Bachelor’s degree in Business, Real Estate, Management, or related field preferred
Compensation
$140,000–$200,000 base salary, plus meaningful early-stage equity. Final offer will be based on experience, scope, and fit.
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