Position Summary
We are seeking a detail-oriented and creative Marketing Web Content Coordinator to support our
Marketing team by keeping our franchise websites fresh, optimized, and conversion-ready.
This role is ideal for someone early in their digital marketing career—or with a few years of hands-on
experience—who wants to grow their skills in web content management, SEO, and landing page
optimization. You’ll play a key role in improving our digital presence by updating website graphics,
building and optimizing landing pages, refreshing copy, and ensuring content aligns with SEO best
practices and current Google standards. If you enjoy improving websites and digital experiences—but
don’t want to be a developer—this role is for you. Basic HTML or coding knowledge is not
required.
We’re looking for someone who thrives in a fast-paced, collaborative environment, takes pride in
details, and enjoys continuously improving digital experiences.
Key Responsibilities
Update website graphics and visual elements
Create, maintain, and optimize landing pages
Refresh website copy for clarity, SEO performance, and conversions
Ensure all content follows SEO best practices and current Google guidelines
Maintain accuracy and consistency across franchise websites
Collaborate with the marketing team on campaigns, promotions, and ongoing digital updatesMonitor content performance and recommend improvements where appropriate
Support measurable improvements in website engagement, SEO rankings, and conversion
performance
Qualifications
Basic knowledge of SEO and web best practices
Strong attention to detail with an eye for design
Ability to edit and improve written content
Organized and able to manage multiple website updates simultaneously
Strong communication and collaboration skills
Preferred Qualifications
Experience with graphic design tools (Canva, Adobe Creative Suite, etc.)
Landing page development or conversion rate optimization experience
Prior experience in digital marketing or content management
Key Skills & Competencies
Detail Orientation: Maintains high accuracy when editing copy and updating website content
Creative Thinking: Ability to improve visual and written content to enhance user experience
SEO Awareness: Understands keyword placement, metadata basics, and search optimization
principles
Content Optimization Mindset: Focused on improving clarity, engagement, and conversion
performance
Design Sensibility: Recognizes visual balance, branding consistency, and layout
effectiveness
Project & Time Management: Effectively prioritizes and manages multiple updates and
deadlines
Collaboration: Works well with marketing teammates and responds constructively to
feedback
Adaptability: Comfortable in a fast-moving environment with evolving priorities
Analytical Curiosity: Willingness to review performance data and adjust content strategies
accordingly
Education & Experience
1-3 years of digital marketing or web content experience preferred
Equivalent combination of education and hands-on experience will be considered
Physical Requirements
Ability to sit and work at a computer for extended periods