Digital Audience Specialist - Part-Time
Cox Communications, New York, New York, United States
The largest private broadband company in America, proudly serving over 6.5 million residences and businesses
Company
Cox Enterprises
Job Family Group
Editorial & Newsroom
Job Profile
Sr Associate Reporter
Management Level
Individual Contributor
Flexible Work Option
Hybrid - Ability to work remotely part of the week
Travel %
No
Work Shift
Day
Compensation Hourly base pay rate is $20.10 - $30.10/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Job Description
We're seeking a Digital Audience Specialist to help grow, engage, and retain audiences across our local news brands. This role is responsible for programming and optimizing digital products and distribution channels-including websites, newsletters, social media, mobile apps, push notifications, and breaking news alerts-with a focus on delivering meaningful experiences to key audience segments.
The ideal candidate is a data-informed strategist who understands the digital funnel journey-from attracting new users to deepening engagement and driving conversions. You'll work closely with editorial, product, and marketing teams to ensure our content and distribution strategies are aligned with audience needs, platform behaviors and brand mission.
In this role, you will focus on digital content curation, digital distribution and promotion, content optimization (e.g., crafting better digital headlines, selecting the best digital media to go with a story, threading existing content into stories, and more), and growing digital subscriptions to our premium products. You'll also develop skills of news judgment, brand management, and revenue generation. Our digital brands reach 10 million visitors every month, guaranteeing a large, engaged audience for your work.
Key Responsibilites Curate and present content on digital platforms and products that resonates with our target digital audiences, using data to guide decisions Identify and implement compelling ways to feature content on digital platforms, including newsletters, sites, apps and social media, with a focus on engagement and user experience Show expertise with newsletters, including curating content, assessing audience engagement and using data to drive decision-making that improves ROI Work with content teams to promote breaking news and timely content in an urgent way on digital platforms (newsletters, push alerts, apps, sites, social media) Make decisions with mobile audiences in mind Optimize digital content (stories, videos, photos, live streams, etc.) for maximum search engine reach, social referrals, audience engagement and user experience Generate content ideas and create digital content (photo galleries, videos, digital graphics, news bursts, polls, quizzes, etc.) to grow engagement on our digital products Write clear and compelling headlines, teases, news bursts and social media posts for all products, including sites and newsletters Use news judgment to make appropriate content decisions for our brands Review and analyze metrics to inform daily content and strategy decisions Effectively and regularly communicate and collaborate with colleagues, managers and other stakeholders across departments Proactively solve problems and help others find solutions when needed Stay current on digital audience, technology and advertising trends to help drive our business Handle other assignments as needed, showing flexibility and adaptability Minimum Requirements
High School Diploma/GED and 5 years' experience in a related field. The right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and 3 years' experience; or 7 years' experience in a related field Minimum 2 years of newsletter experience preferred Ability to work competently, reliably and consistently in a hybrid work environment (in-office work could be around 25%+) Ability to be flexible and work in a high-energy, fast-paced environment that can sometimes become chaotic Interest and/or background in the news industry and desire to grow within our company is a plus Excellent communication and presentation skills, both verbal and written Ability to support a 24/7 operation - including working evenings and weekend shifts when needed Reporting Relationship
Has no authority or responsibility for the supervision of staff
About us:
Cox First Media is the premier media company in the region with three daily newspapers and affiliated digital products, a digital-only entertainment site and a full suite of digital advertising and marketing capabilities. The Dayton Daily News, Springfield News-Sun and Journal-News are the most important and respected local journalism brands in Southwest Ohio, with about 90K subscribers plus a digital reach of more than 250 million pageviews a year. The Dayton Daily News is the birthplace of Cox Enterprises, which owns Cox First Media. We are committed to making our community stronger through local journalism and by helping local businesses grow and succeed. We are driven by the Cox values of serving our community, our customers and our employees in everything we do.
Benefits
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.
About Us
As our primary divisions Cox Automotive and Cox Communications drive new waves of innovation, Cox Enterprises is entering spaces like cleantech, healthcare, esports and more. We're a family business guided by a legacy of bold innovation that's driven by those who want to make their mark. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
Job Family Group
Editorial & Newsroom
Job Profile
Sr Associate Reporter
Management Level
Individual Contributor
Flexible Work Option
Hybrid - Ability to work remotely part of the week
Travel %
No
Work Shift
Day
Compensation Hourly base pay rate is $20.10 - $30.10/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Job Description
We're seeking a Digital Audience Specialist to help grow, engage, and retain audiences across our local news brands. This role is responsible for programming and optimizing digital products and distribution channels-including websites, newsletters, social media, mobile apps, push notifications, and breaking news alerts-with a focus on delivering meaningful experiences to key audience segments.
The ideal candidate is a data-informed strategist who understands the digital funnel journey-from attracting new users to deepening engagement and driving conversions. You'll work closely with editorial, product, and marketing teams to ensure our content and distribution strategies are aligned with audience needs, platform behaviors and brand mission.
In this role, you will focus on digital content curation, digital distribution and promotion, content optimization (e.g., crafting better digital headlines, selecting the best digital media to go with a story, threading existing content into stories, and more), and growing digital subscriptions to our premium products. You'll also develop skills of news judgment, brand management, and revenue generation. Our digital brands reach 10 million visitors every month, guaranteeing a large, engaged audience for your work.
Key Responsibilites Curate and present content on digital platforms and products that resonates with our target digital audiences, using data to guide decisions Identify and implement compelling ways to feature content on digital platforms, including newsletters, sites, apps and social media, with a focus on engagement and user experience Show expertise with newsletters, including curating content, assessing audience engagement and using data to drive decision-making that improves ROI Work with content teams to promote breaking news and timely content in an urgent way on digital platforms (newsletters, push alerts, apps, sites, social media) Make decisions with mobile audiences in mind Optimize digital content (stories, videos, photos, live streams, etc.) for maximum search engine reach, social referrals, audience engagement and user experience Generate content ideas and create digital content (photo galleries, videos, digital graphics, news bursts, polls, quizzes, etc.) to grow engagement on our digital products Write clear and compelling headlines, teases, news bursts and social media posts for all products, including sites and newsletters Use news judgment to make appropriate content decisions for our brands Review and analyze metrics to inform daily content and strategy decisions Effectively and regularly communicate and collaborate with colleagues, managers and other stakeholders across departments Proactively solve problems and help others find solutions when needed Stay current on digital audience, technology and advertising trends to help drive our business Handle other assignments as needed, showing flexibility and adaptability Minimum Requirements
High School Diploma/GED and 5 years' experience in a related field. The right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and 3 years' experience; or 7 years' experience in a related field Minimum 2 years of newsletter experience preferred Ability to work competently, reliably and consistently in a hybrid work environment (in-office work could be around 25%+) Ability to be flexible and work in a high-energy, fast-paced environment that can sometimes become chaotic Interest and/or background in the news industry and desire to grow within our company is a plus Excellent communication and presentation skills, both verbal and written Ability to support a 24/7 operation - including working evenings and weekend shifts when needed Reporting Relationship
Has no authority or responsibility for the supervision of staff
About us:
Cox First Media is the premier media company in the region with three daily newspapers and affiliated digital products, a digital-only entertainment site and a full suite of digital advertising and marketing capabilities. The Dayton Daily News, Springfield News-Sun and Journal-News are the most important and respected local journalism brands in Southwest Ohio, with about 90K subscribers plus a digital reach of more than 250 million pageviews a year. The Dayton Daily News is the birthplace of Cox Enterprises, which owns Cox First Media. We are committed to making our community stronger through local journalism and by helping local businesses grow and succeed. We are driven by the Cox values of serving our community, our customers and our employees in everything we do.
Benefits
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.
About Us
As our primary divisions Cox Automotive and Cox Communications drive new waves of innovation, Cox Enterprises is entering spaces like cleantech, healthcare, esports and more. We're a family business guided by a legacy of bold innovation that's driven by those who want to make their mark. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.