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Senior Marketing Campaign Lead

Alfa Laval Corporate AB, Brockport, New York, United States

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Alfa Laval Energy Division Marketing – Senior Marketing Campaign Lead Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

Background We are looking for a senior strategic marketing leader who will drive market growth through consistent, insight‑led industry narratives and integrated marketing programs across geographies and channels. In this role, you will define campaign strategy and content architecture, manage cross‑functional teams and timelines, optimize campaigns using real‑time data, and develop activation kits for business units & sales companies.

You will own large divisional integrated marketing initiatives, acting as the internal agency led by orchestrating cross‑functional teams and enabling Sales Companies to activate locally with excellence. This role requires running agile teams aligned with divisional calendars and BU roadmaps, partnering closely with business owners and performance marketing for amplification. In this role you will be responsible for leading divisional campaign plans and key creative platforms.

Priority Areas & Responsibilities for this role include: 1) Strategy & Orchestration

Co‑lead yearly marketing planning process supporting growth ambition

Act on business insights to shape impactful Marketing initiatives

Partner with industry business & product owners to develop world‑class marketing activations

Define objectives, value propositions and content spine

Run integrated plans across Web, Performance, PR, Social

Manage marketing suppliers with professionalism

2) Activation & Enablement

Develop implementation toolkits (assets, copy, landing pages, briefs, playbooks)

Enable sales company localisation, translations and activation windows

3) Performance & Learning

Set success metrics; run feedback loops; scale what works

Maintain knowledge base; retire low‑ROI plays

This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence.

Who you are You are a senior marketing project leader with a blend of creative rigor and operational excellence, thriving on driving results while maintaining high standards. Data‑driven and calm under pressure, you move quickly without compromising quality, consistently delivering impactful outcomes. Beyond execution, you are a true networker and relationship builder, connecting people and ideas to achieve shared goals.

What you know

Bachelor’s/Master’s in Marketing/Communications or similar

8+ years driving integrated campaigns; agency background preferred or similar in‑house center of excellence

Multi‑market leadership; proven content + media orchestration across B2B and/or B2C

Proven experience of managing high impact marketing campaigns for/in global organizations, collaborating with global teams and managing budgets

Proven ability to deliver under pressure in high‑pace environments and managing global stakeholders

Track record of delivering impactful marketing campaigns driving brand & sales KPIs – striving for making an impact

Excellent English skills both written and spoken

What’s in It for You? We offer you a job in a challenging and interesting segment geared up for growth. The work environment is truly international, and you get to work with people from every corner of the world. Your work will have a true impact on Alfa Laval’s Energy Division future success as you will shape the stories that position Energy Division as the category leader.

Assessment practicalities We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.

For more information, please contact: Oliver Hellberg, Head of Marketing & Commercial Excellence Energy Division, Email: oliver.hellberg@alfalaval.com

Tanja Sukaj Talent Acquisition Partner, Email: tanja.sukaj@alfalaval.com

For union information, please contact: Monica Anderberg, Unionen, Email: Monica.Anderberg@alfalaval.com

Johan Ranhög, Akademikerna, Email: Johan.Ranhög@alfalaval.com

Stefan Sandell, Ledarna, Email: Stefan.Sandell@alfalaval.com

We review applications continually, so please send yours no later than 15th of March 2026. If the right candidate appears, the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).

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