Job Description
We are seeking a Senior Email Marketing Specialist to guide the strategic planning and execution of email programs that drive customer engagement and business results. This role will focus on developing and optimizing email strategies across campaigns, automations, and journeys, translating marketing objectives and customer insights into effective messaging, targeting, and lifecycle approaches. The Senior Email Marketing Specialist will partner closely with stakeholders to guide campaign direction, oversee quality assurance and approvals, and ensure timely, accurate deployment through Salesforce Marketing Cloud Engagement. The ideal candidate brings 4+ years of hands‑on experience managing and evolving email programs, a strong understanding of HTML/CSS and Marketing Cloud Automations and Journeys, and a collaborative, strategic mindset. Experience with AMPscript, Server‑side JavaScript, and/or SQL is preferred.
Responsibilities
Understand Marketing Cloud Engagement and industry best practices related to email development
Proficiency in implementing email programs within Marketing Cloud Engagement tool limitations
Identify bugs/issues in HTML emails, resolving issues where possible and reassigning issues when additional review is required
Build/update/maintain AMPscript/SSJS within dynamic campaigns
Build/maintain Marketing Cloud Engagement Automations and Journeys
Help assess risk and impact on the existing systems that may arise due to any requirement or functional change
Comfortably handle change requests and provide quick and efficient solutions
Provide level of effort estimates and assist with prioritization of tasks
Knowledge of data management using Data Extensions and SQL strongly preferred
Partner with marketing stakeholders to translate campaign goals and customer insights into effective email strategies, including audience targeting, messaging, and journey design
Represent the Email team as a subject matter expert on email marketing, email development, and Marketing Cloud Engagement capabilities
Work with other team members to implement/execute best practices and department processes
Proactively contribute to the ongoing optimization of email programs through recommendations on content strategy, cadence, testing approaches, and personalization
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
Bachelor’s degree or higher in Computer Science or an equivalent amount of relevant experience including design, development and testing
4+ years of hands‑on, email campaign management experience
Experience creatign email campaigns with HTML and SQL
Ability to communicate clearly and display a high level of professionalism, including the ability to work with cross‑functional teams
Solid written and verbal communication skills
Ability to learn new technologies quickly and create improved efficiency
Ability to work independently at times on multiple tasks while remaining organized
Marketing Cloud Engagement certifications preferred, but not required
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Responsibilities
Understand Marketing Cloud Engagement and industry best practices related to email development
Proficiency in implementing email programs within Marketing Cloud Engagement tool limitations
Identify bugs/issues in HTML emails, resolving issues where possible and reassigning issues when additional review is required
Build/update/maintain AMPscript/SSJS within dynamic campaigns
Build/maintain Marketing Cloud Engagement Automations and Journeys
Help assess risk and impact on the existing systems that may arise due to any requirement or functional change
Comfortably handle change requests and provide quick and efficient solutions
Provide level of effort estimates and assist with prioritization of tasks
Knowledge of data management using Data Extensions and SQL strongly preferred
Partner with marketing stakeholders to translate campaign goals and customer insights into effective email strategies, including audience targeting, messaging, and journey design
Represent the Email team as a subject matter expert on email marketing, email development, and Marketing Cloud Engagement capabilities
Work with other team members to implement/execute best practices and department processes
Proactively contribute to the ongoing optimization of email programs through recommendations on content strategy, cadence, testing approaches, and personalization
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
Bachelor’s degree or higher in Computer Science or an equivalent amount of relevant experience including design, development and testing
4+ years of hands‑on, email campaign management experience
Experience creatign email campaigns with HTML and SQL
Ability to communicate clearly and display a high level of professionalism, including the ability to work with cross‑functional teams
Solid written and verbal communication skills
Ability to learn new technologies quickly and create improved efficiency
Ability to work independently at times on multiple tasks while remaining organized
Marketing Cloud Engagement certifications preferred, but not required
#J-18808-Ljbffr