Digital Marketing Specialist IV-Lending Solutions:
Akraya, San Francisco, California, United States, 94199
Primary Skills : Analytics – Expert, Marketing Strategy – Advanced, Product Positioning – Advanced, Storytelling – Intermediate, Cross-Functional Collaboration – Intermediate
Location: San Francisco CA (#LI- Hybrid)
Contract:W2
Duration:6 months
Pay Range: $85/hr -$88/hr
#LP
JOB SUMMARY:
Marketing team is seeking a highly skilled Marketing Specialist IV to join our dynamic Services team focused on lending solutions. You'll play a pivotal role in developing and executing go-to-market strategies, leveraging deep customer insights to drive product positioning and growth. The ideal candidate will have a proven track record in product marketing, exceptional analytical skills, and experience in financial products, aiming to significantly impact our customers' success and enhance QuickBooks' market position.
JOB REQUIREMENTS:
Develop and implement segmentation strategies and product positioning based on customer insights and competitive intelligence. Design and execute research and testing plans, analyzing business data to generate insights and actionable business cases. Lead initiatives and GTM plans using storytelling, customer data, and analytics to prioritize business outcomes. Collaborate on go-to-market and marketing activations with internal and external partners to drive growth in our lending marketplace. Work closely with cross-functional teams, including marketing, product, design, and business development, to achieve strategic goals
Must Have Skills
Proficiency in analytics and problem-solving. Strong strategic planning and execution capabilities. Excellent verbal and written communication skills. 5 - 8 years in product marketing, preferably with fintech or credit product experience. Experience with small- to mid-sized businesses is a plus.
Industry Experience Required
Financial services, specifically with a focus on lending products.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Develop and implement segmentation strategies and product positioning based on customer insights and competitive intelligence. Design and execute research and testing plans, analyzing business data to generate insights and actionable business cases. Lead initiatives and GTM plans using storytelling, customer data, and analytics to prioritize business outcomes. Collaborate on go-to-market and marketing activations with internal and external partners to drive growth in our lending marketplace. Work closely with cross-functional teams, including marketing, product, design, and business development, to achieve strategic goals
Must Have Skills
Proficiency in analytics and problem-solving. Strong strategic planning and execution capabilities. Excellent verbal and written communication skills. 5 - 8 years in product marketing, preferably with fintech or credit product experience. Experience with small- to mid-sized businesses is a plus.
Industry Experience Required
Financial services, specifically with a focus on lending products.
ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!