Channel Marketing Manager - Digital
Resideo Technologies Inc., Aurora, Illinois, United States, 60505
We are seeking a strategic and results-driven Retail Digital Channel Marketing Manager to lead and execute marketing initiatives across our Direct-to-Consumer (DTC) website, Amazon, and other key e-tail partners. This role is responsible for driving traffic, conversion, and revenue growth through digital marketing strategies tailored to each retail channel. The ideal candidate has a strong understanding of eCommerce platforms, digital merchandising, performance marketing, and retail media networks.
JOB DUTIES: Channel Ownership & Strategy
Own and manage the marketing strategy for DTC, Amazon, and other e-tailers (e.g., Lowes.com, homedepot.com, Target.com, etc.)
Develop and execute channel-specific marketing plans to drive awareness, traffic, and sales
Collaborate with cross-functional teams (Sales, Product, Creative, Analytics) to align goals and execution
Amazon & E-Tailer Marketing
Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI
Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization
Partner with e-tailers on co-op marketing, seasonal campaigns, and promotional calendars
DTC Site Marketing
Lead promotional planning, homepage updates, and merchandising strategies for the DTC site
Collaborate with CRM and performance marketing teams to drive customer acquisition and retention
Analyze site performance and user behavior to inform UX and content improvements
Analytics & Reporting
Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost
Provide regular performance reports and actionable insights to stakeholders
Test and iterate on campaigns to continuously improve performance
You MUST HAVE:
5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment
Experience managing Amazon and other e-retailer marketing programs
Strong understanding of DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.)
Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
Excellent project management and cross-functional collaboration skills
WE VALUE:
Experience with retail media networks (e.g., Walmart Connect, Roundel)
Familiarity with SEO, SEM, affiliate marketing, and influencer programs
Strong copywriting and creative briefing skills
Passion for consumer behavior and digital innovation
WHAT'S IN IT FOR YOU:
Resideo is a large matrix organization, so this is a great opportunity to hone your skills around driving results across cross-functional teams.
Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
Immediate eligibility for Resideo benefits, including Medical, Dental, Vision insurance and 401K.
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JOB DUTIES: Channel Ownership & Strategy
Own and manage the marketing strategy for DTC, Amazon, and other e-tailers (e.g., Lowes.com, homedepot.com, Target.com, etc.)
Develop and execute channel-specific marketing plans to drive awareness, traffic, and sales
Collaborate with cross-functional teams (Sales, Product, Creative, Analytics) to align goals and execution
Amazon & E-Tailer Marketing
Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI
Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization
Partner with e-tailers on co-op marketing, seasonal campaigns, and promotional calendars
DTC Site Marketing
Lead promotional planning, homepage updates, and merchandising strategies for the DTC site
Collaborate with CRM and performance marketing teams to drive customer acquisition and retention
Analyze site performance and user behavior to inform UX and content improvements
Analytics & Reporting
Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost
Provide regular performance reports and actionable insights to stakeholders
Test and iterate on campaigns to continuously improve performance
You MUST HAVE:
5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment
Experience managing Amazon and other e-retailer marketing programs
Strong understanding of DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.)
Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
Excellent project management and cross-functional collaboration skills
WE VALUE:
Experience with retail media networks (e.g., Walmart Connect, Roundel)
Familiarity with SEO, SEM, affiliate marketing, and influencer programs
Strong copywriting and creative briefing skills
Passion for consumer behavior and digital innovation
WHAT'S IN IT FOR YOU:
Resideo is a large matrix organization, so this is a great opportunity to hone your skills around driving results across cross-functional teams.
Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
Immediate eligibility for Resideo benefits, including Medical, Dental, Vision insurance and 401K.
#J-18808-Ljbffr