Global Brand Activation & Content Manager, Professional Solutions
Harman, Los Angeles, California, United States, 90079
Overview
HARMAN Professional Solutions, a global leader in the design and manufacture of leading-edge audio, video, control, and lighting systems, serves a wide range of markets including live performance, audio production, large venues, cinema, retail, corporate, education, government, hospitality, and broadcast. HARMAN Professional is committed to delivering powerful, innovative, and reliable solutions designed for world‑class performance.
HARMAN offers an exciting environment in the global audio, enterprise video, control solutions, professional entertainment, and architectural lighting markets. New hires rapidly develop skills and cultivate new ideas in an agile and supportive culture.
Applicants can join our Global Marketing department either in Apsley, UK or Northridge, US as the Global Brand Activation and Content Manager.
About the Role HARMAN Professional Solutions designs, engineers, and manufactures audio, lighting, video, and control products for entertainment and enterprise markets. Leading brands include JBL Professional, AKG, Martin, AMX, Soundcraft, BSS Audio, Crown, dbx Professional, and Lexicon Pro.
As the Group Brand Activation and Content Manager, you provide strategic leadership across teams, guiding regional vertical marketing leaders in executing cross‑disciplinary brand activation initiatives and ensuring alignment across channel partners, Product Launch Management teams, and the Professional Solutions cross‑functional marketing organization.
The role shapes global frameworks, brand activation content, social media, and partnership strategies. You will lead external creative agencies, influence executive‑level leaders, and drive financial performance across multiple teams.
What You Will Do Global Frameworks & Guidelines
Create and implement comprehensive systems, templates, and processes for integrated execution planning, social media, partnerships, and content creation.
Lead cross‑functional initiatives to ensure best‑practice sharing and adoption across regions and divisions.
Content Leadership
Oversee development and production of globally relevant communication materials to ensure consistent brand execution.
Champion high‑quality content that strengthens brand positioning and advances business objectives.
Web & Editorial Content Ownership
Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets.
Drive continuous improvement of digital content to enhance user engagement and brand affinity.
Global Social Media Capability
Integrate social media strategy and planning into the go‑to‑market vertical planning framework for product launches, sustainment campaigns, and community engagement.
Serve as the subject‑matter expert for your key market vertical, ensuring communications reflect the appropriate tone and message.
Culture & Partnerships Strategy
Define global partnership strategies, negotiate and manage high‑impact partnerships, and establish criteria and terms for regional execution.
Ensure partnerships align with brand values and contribute to cultural relevance and growth objectives.
Asset & Agency Management
Oversee global agency relationships and manage centralized asset platforms, ensuring regions have access to high‑quality, consistent, and up‑to‑date content.
Implement processes for effective asset management, distribution, usage tracking, and quality control.
Leadership & Strategy
Provide leadership and direction through subordinate people leaders and managers.
Contribute to and help develop long‑term functional and operational strategy, translating it into actionable annual business plans.
Drive financial performance and operational excellence with advanced commercial awareness.
Resolve complex business problems with strategic decision‑making skills.
Align initiatives with organizational strategic priorities and collaborate with senior leaders across functions.
What You Need to Be Successful
At least 10 years of progressive experience in brand activation, marketing, or related disciplines, with proven director‑level leadership.
Exceptional leadership and communication skills, with the ability to influence at all levels of the organization.
Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation.
Proven track record of managing large‑scale brand campaigns and partnerships focused on measurable results and financial performance.
In‑depth understanding of digital content strategy, social media platforms, and asset management tools.
Strong commercial acumen and industry knowledge applied to operational and financial outcomes.
Advanced negotiation skills and experience managing complex external agency and partner relationships.
Ability to resolve highly complex business challenges and contribute to long‑term strategic planning.
International experience and a global mindset are highly desirable.
Experience in Professional Tour Audio, Professional Lighting, or Installed Audio, Video and Control markets highly desirable.
Experience in Performance Marketing, Ecommerce, or Professional Audio Retail Marketing highly desirable.
What We Offer
Opportunity for growth and development in the consumer electronics industry.
Flexible work schedule with ability to work from home.
Commitment to diversity, inclusion, and a supportive global workplace.
Investments in employee wellbeing including commuting allowance, environment allowance, health insurance, pension, and employee discounts on HARMAN/Samsung products.
Access to professional development through HARMAN University, talent management programs, and the "Be Brilliant" employee recognition program.
Pay Transparency Salary: $117,000 – $171,600. Bonus or commission may be available. Pay is based on skills, experience, training, location, and business need.
Benefits HARMAN provides benefits designed for holistic wellbeing, including paid vacation and holidays, paid sick leave, volunteer leave, bonding and caregiver leave, medical, dental, and vision plans, fertility support, adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short‑ and long‑term disability coverage, and life insurance.
You Belong Here HARMAN welcomes, values, and empowers all employees. We encourage sharing ideas, hearing diverse perspectives, and bringing your whole self to a support‑mindful culture. We offer training, development, and continuing education opportunities to help you flourish.
About HARMAN: Where Innovation Unleashes Next‑Level Technology Since the 1920s, HARMAN has amplified the sense of sound. Today, we provide integrated technology platforms that make the world smarter, safer, and more connected. Our solutions span automotive, lifestyle, and digital transformation, delivering extraordinary experiences and driving the highest engineering and design standards.
Important Notice: Recruitment Scams Please only respond to communications from @harman.com, @careers.harman.com, or harmanglobal.avature.net. HARMAN recruiters will never request payments or sensitive personal information. Report any suspicious communication to
harmancareers@harman.com .
Equal Opportunity HARMAN is a proud Equal Opportunity employer. We celebrate diversity and provide equal employment opportunities for all qualified applicants without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristic.
#J-18808-Ljbffr
HARMAN offers an exciting environment in the global audio, enterprise video, control solutions, professional entertainment, and architectural lighting markets. New hires rapidly develop skills and cultivate new ideas in an agile and supportive culture.
Applicants can join our Global Marketing department either in Apsley, UK or Northridge, US as the Global Brand Activation and Content Manager.
About the Role HARMAN Professional Solutions designs, engineers, and manufactures audio, lighting, video, and control products for entertainment and enterprise markets. Leading brands include JBL Professional, AKG, Martin, AMX, Soundcraft, BSS Audio, Crown, dbx Professional, and Lexicon Pro.
As the Group Brand Activation and Content Manager, you provide strategic leadership across teams, guiding regional vertical marketing leaders in executing cross‑disciplinary brand activation initiatives and ensuring alignment across channel partners, Product Launch Management teams, and the Professional Solutions cross‑functional marketing organization.
The role shapes global frameworks, brand activation content, social media, and partnership strategies. You will lead external creative agencies, influence executive‑level leaders, and drive financial performance across multiple teams.
What You Will Do Global Frameworks & Guidelines
Create and implement comprehensive systems, templates, and processes for integrated execution planning, social media, partnerships, and content creation.
Lead cross‑functional initiatives to ensure best‑practice sharing and adoption across regions and divisions.
Content Leadership
Oversee development and production of globally relevant communication materials to ensure consistent brand execution.
Champion high‑quality content that strengthens brand positioning and advances business objectives.
Web & Editorial Content Ownership
Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets.
Drive continuous improvement of digital content to enhance user engagement and brand affinity.
Global Social Media Capability
Integrate social media strategy and planning into the go‑to‑market vertical planning framework for product launches, sustainment campaigns, and community engagement.
Serve as the subject‑matter expert for your key market vertical, ensuring communications reflect the appropriate tone and message.
Culture & Partnerships Strategy
Define global partnership strategies, negotiate and manage high‑impact partnerships, and establish criteria and terms for regional execution.
Ensure partnerships align with brand values and contribute to cultural relevance and growth objectives.
Asset & Agency Management
Oversee global agency relationships and manage centralized asset platforms, ensuring regions have access to high‑quality, consistent, and up‑to‑date content.
Implement processes for effective asset management, distribution, usage tracking, and quality control.
Leadership & Strategy
Provide leadership and direction through subordinate people leaders and managers.
Contribute to and help develop long‑term functional and operational strategy, translating it into actionable annual business plans.
Drive financial performance and operational excellence with advanced commercial awareness.
Resolve complex business problems with strategic decision‑making skills.
Align initiatives with organizational strategic priorities and collaborate with senior leaders across functions.
What You Need to Be Successful
At least 10 years of progressive experience in brand activation, marketing, or related disciplines, with proven director‑level leadership.
Exceptional leadership and communication skills, with the ability to influence at all levels of the organization.
Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation.
Proven track record of managing large‑scale brand campaigns and partnerships focused on measurable results and financial performance.
In‑depth understanding of digital content strategy, social media platforms, and asset management tools.
Strong commercial acumen and industry knowledge applied to operational and financial outcomes.
Advanced negotiation skills and experience managing complex external agency and partner relationships.
Ability to resolve highly complex business challenges and contribute to long‑term strategic planning.
International experience and a global mindset are highly desirable.
Experience in Professional Tour Audio, Professional Lighting, or Installed Audio, Video and Control markets highly desirable.
Experience in Performance Marketing, Ecommerce, or Professional Audio Retail Marketing highly desirable.
What We Offer
Opportunity for growth and development in the consumer electronics industry.
Flexible work schedule with ability to work from home.
Commitment to diversity, inclusion, and a supportive global workplace.
Investments in employee wellbeing including commuting allowance, environment allowance, health insurance, pension, and employee discounts on HARMAN/Samsung products.
Access to professional development through HARMAN University, talent management programs, and the "Be Brilliant" employee recognition program.
Pay Transparency Salary: $117,000 – $171,600. Bonus or commission may be available. Pay is based on skills, experience, training, location, and business need.
Benefits HARMAN provides benefits designed for holistic wellbeing, including paid vacation and holidays, paid sick leave, volunteer leave, bonding and caregiver leave, medical, dental, and vision plans, fertility support, adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short‑ and long‑term disability coverage, and life insurance.
You Belong Here HARMAN welcomes, values, and empowers all employees. We encourage sharing ideas, hearing diverse perspectives, and bringing your whole self to a support‑mindful culture. We offer training, development, and continuing education opportunities to help you flourish.
About HARMAN: Where Innovation Unleashes Next‑Level Technology Since the 1920s, HARMAN has amplified the sense of sound. Today, we provide integrated technology platforms that make the world smarter, safer, and more connected. Our solutions span automotive, lifestyle, and digital transformation, delivering extraordinary experiences and driving the highest engineering and design standards.
Important Notice: Recruitment Scams Please only respond to communications from @harman.com, @careers.harman.com, or harmanglobal.avature.net. HARMAN recruiters will never request payments or sensitive personal information. Report any suspicious communication to
harmancareers@harman.com .
Equal Opportunity HARMAN is a proud Equal Opportunity employer. We celebrate diversity and provide equal employment opportunities for all qualified applicants without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristic.
#J-18808-Ljbffr