Paid Media Buying Strategist (Social and Search)
PlusUp, Atlanta, Georgia, United States, 30383
Media Strategist
Location: Atlanta, GA
Salary: $70,000–$80,000 (as of 2 weeks ago)
Strategic Media Planning
Develop integrated media plans across digital, social, and programmatic channels that align with client objectives and budgets.
Conduct audience and market research to inform media strategies, using data to uncover insights that drive targeting and messaging.
Translate client goals and KPIs into actionable media strategies that deliver clear ROI.
Present media recommendations and rationale to clients with clarity and confidence.
Campaign Execution & Coordination
Oversee the implementation of approved media plans, ensuring timely trafficking, asset delivery, and campaign launches.
Partner with Growth Lead to align media strategy with creative messaging and measurement frameworks.
Monitor live campaigns for performance trends, troubleshooting issues and recommending optimizations as needed.
Maintain up-to-date campaign documentation, schedules, and deliverables.
Performance Analysis & Optimization
Analyze campaign performance data to generate insights and recommendations for ongoing improvement.
Prepare clear, actionable reporting that demonstrates media effectiveness and ties back to client business goals.
Lead client calls and campaign performance reviews to communicate results, share insights, and recommend optimizations in a clear, actionable way.
Identify opportunities to refine targeting, channel mix, and investment allocations to maximize results.
Contribute to the growth of client relationships by providing strategic counsel and proactive ideas that add value.
Stay current on media trends, audience behaviors, and emerging platforms to ensure client strategies remain competitive.
Support the Media Director and team leads with special projects, vendor communications, and partnership opportunities.
Qualifications
3+ years of media planning experience within a digital or integrated advertising agency.
Strong understanding of digital, social, and programmatic media channels.
Experience translating client goals into actionable media plans and tactics.
Solid grasp of audience research, media math, and performance analytics.
Excellent organizational skills with the ability to manage multiple projects simultaneously.
Strong communication and presentation skills, with the confidence to engage clients and internal teams.
Collaborative spirit and proactive problem-solver with attention to detail.
Seniority Level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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Salary: $70,000–$80,000 (as of 2 weeks ago)
Strategic Media Planning
Develop integrated media plans across digital, social, and programmatic channels that align with client objectives and budgets.
Conduct audience and market research to inform media strategies, using data to uncover insights that drive targeting and messaging.
Translate client goals and KPIs into actionable media strategies that deliver clear ROI.
Present media recommendations and rationale to clients with clarity and confidence.
Campaign Execution & Coordination
Oversee the implementation of approved media plans, ensuring timely trafficking, asset delivery, and campaign launches.
Partner with Growth Lead to align media strategy with creative messaging and measurement frameworks.
Monitor live campaigns for performance trends, troubleshooting issues and recommending optimizations as needed.
Maintain up-to-date campaign documentation, schedules, and deliverables.
Performance Analysis & Optimization
Analyze campaign performance data to generate insights and recommendations for ongoing improvement.
Prepare clear, actionable reporting that demonstrates media effectiveness and ties back to client business goals.
Lead client calls and campaign performance reviews to communicate results, share insights, and recommend optimizations in a clear, actionable way.
Identify opportunities to refine targeting, channel mix, and investment allocations to maximize results.
Contribute to the growth of client relationships by providing strategic counsel and proactive ideas that add value.
Stay current on media trends, audience behaviors, and emerging platforms to ensure client strategies remain competitive.
Support the Media Director and team leads with special projects, vendor communications, and partnership opportunities.
Qualifications
3+ years of media planning experience within a digital or integrated advertising agency.
Strong understanding of digital, social, and programmatic media channels.
Experience translating client goals into actionable media plans and tactics.
Solid grasp of audience research, media math, and performance analytics.
Excellent organizational skills with the ability to manage multiple projects simultaneously.
Strong communication and presentation skills, with the confidence to engage clients and internal teams.
Collaborative spirit and proactive problem-solver with attention to detail.
Seniority Level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
#J-18808-Ljbffr