ThingsBook - Influencer Marketing Specialist
NAVER U.Hub, San Francisco, California, United States, 94199
About NAVER U.Hub
Naver U.Hub is the subsidiary of NAVER, a global internet company, based in Los Angeles with offices in Seattle and Redwood City. Our teams across NAVER Search US, BAND, ThingsBook, and NAVER Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.
Overview Following the launch of our new social blogging app, ThingsBook, in the United States & Canada, we are now focused on scaling the platform and enhancing the user experience. You will join a small, agile U.S.-based team of approximately 10 members, working in close partnership with a dedicated development team of about 30 members located in Korea. This role offers the unique opportunity to contribute to a live product in a fast‑paced environment while benefiting from the stability and resources of a global technology leader.
Key Responsibilities The Influencer Marketing Specialist will build a powerful community of lifestyle content creators, book lovers, collectors, and everyday storytellers who bring ThingsBook to life. This role owns end‑to‑end influencer strategy, outreach, negotiations, content review, and reporting across paid and earned programs.
Influencer Strategy & Program Design
Define ThingsBook's approach to influencer marketing including strategies for seasonal moments, product launches, lifestyle trends, and evergreen community storytelling
Own annual influencer budget, contract workflows, and paid media support
Design and manage College Ambassador Program to build grassroots awareness and engagement on campus
Establish long‑term partnership structures with key influencers including tiered compensation models, exclusive perks, and ongoing collaboration frameworks
Oversee influencer community building initiatives including private creator groups, feedback loops, and exclusive events
Influencer Sourcing, Vetting & Negotiation
Identify influencers across lifestyle, book, collection, and creative communities whose content style and audience align with ThingsBook's brand ethos
Leverage platforms and tools to source creators, evaluate performance, and negotiate fair rates
Build long‑term relationships with influencers, agents, and managers
Campaign & Content Management
Manage end‑to‑end execution of influencer campaigns: briefing, reviewing content, providing feedback, and driving approvals
Ensure content feels real and authentic to the creator - NOT overly polished, scripted, or product forward
Measurement & Reporting
Track performance metrics including reach, engagement, video completion, saves, shares, and app installs
Use data to optimize future strategies and demonstrate program impact
Build custom reports for cross‑functional teams summarizing results and learnings
Cross‑Functional Collaboration
Partner with the Social Media and Marketing team members to ensure influencer content aligns with brand priorities, campaign messaging, and is integrated into organic channels
Collaborate with Product and Community teams on creator seeding programs and feature launches
Skills & Qualifications
4+ years of influencer/creator marketing experience within lifestyle, social media platforms, creator economy, or tech
Strong track record of managing influencer campaigns with measurable results
Deep understanding of lifestyle creator culture, collection content formats, and platform trends (TikTok, Instagram, YouTube)
Exceptional interpersonal and communication skills with a proven ability to build and maintain relationships with talent and agents
Strong negotiation skills for contracts, deliverables, and rates
Ability to manage budget, reporting, and multiple crater workflows simultaneously
Proficient with influencer marketing platforms and analytics tools
Willingness and ability to travel for events and on‑site collaborations as needed
Preferred Skills
Experience as a content creator or deep understanding of the content creation process from a creator's perspective
Agency background with experience managing multiple client campaigns or creator rosters
Familiarity with creator economy platforms and tools (e.g. CreatorIQ, DashSocial)
Experience building and managing ambassador or campus marketing programs
Other
Job type: Full-time
Location: Bay Area, CA
Work arrangement: Hybrid (In-office and remote)
Pay Range: $64K -$80K per year
Candidates who pass the initial HR screening will be invited to complete a brief take-home assignment
Please note: To be eligible, applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship for employment visa status is unavailable
Equal Employment Opportunity NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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Overview Following the launch of our new social blogging app, ThingsBook, in the United States & Canada, we are now focused on scaling the platform and enhancing the user experience. You will join a small, agile U.S.-based team of approximately 10 members, working in close partnership with a dedicated development team of about 30 members located in Korea. This role offers the unique opportunity to contribute to a live product in a fast‑paced environment while benefiting from the stability and resources of a global technology leader.
Key Responsibilities The Influencer Marketing Specialist will build a powerful community of lifestyle content creators, book lovers, collectors, and everyday storytellers who bring ThingsBook to life. This role owns end‑to‑end influencer strategy, outreach, negotiations, content review, and reporting across paid and earned programs.
Influencer Strategy & Program Design
Define ThingsBook's approach to influencer marketing including strategies for seasonal moments, product launches, lifestyle trends, and evergreen community storytelling
Own annual influencer budget, contract workflows, and paid media support
Design and manage College Ambassador Program to build grassroots awareness and engagement on campus
Establish long‑term partnership structures with key influencers including tiered compensation models, exclusive perks, and ongoing collaboration frameworks
Oversee influencer community building initiatives including private creator groups, feedback loops, and exclusive events
Influencer Sourcing, Vetting & Negotiation
Identify influencers across lifestyle, book, collection, and creative communities whose content style and audience align with ThingsBook's brand ethos
Leverage platforms and tools to source creators, evaluate performance, and negotiate fair rates
Build long‑term relationships with influencers, agents, and managers
Campaign & Content Management
Manage end‑to‑end execution of influencer campaigns: briefing, reviewing content, providing feedback, and driving approvals
Ensure content feels real and authentic to the creator - NOT overly polished, scripted, or product forward
Measurement & Reporting
Track performance metrics including reach, engagement, video completion, saves, shares, and app installs
Use data to optimize future strategies and demonstrate program impact
Build custom reports for cross‑functional teams summarizing results and learnings
Cross‑Functional Collaboration
Partner with the Social Media and Marketing team members to ensure influencer content aligns with brand priorities, campaign messaging, and is integrated into organic channels
Collaborate with Product and Community teams on creator seeding programs and feature launches
Skills & Qualifications
4+ years of influencer/creator marketing experience within lifestyle, social media platforms, creator economy, or tech
Strong track record of managing influencer campaigns with measurable results
Deep understanding of lifestyle creator culture, collection content formats, and platform trends (TikTok, Instagram, YouTube)
Exceptional interpersonal and communication skills with a proven ability to build and maintain relationships with talent and agents
Strong negotiation skills for contracts, deliverables, and rates
Ability to manage budget, reporting, and multiple crater workflows simultaneously
Proficient with influencer marketing platforms and analytics tools
Willingness and ability to travel for events and on‑site collaborations as needed
Preferred Skills
Experience as a content creator or deep understanding of the content creation process from a creator's perspective
Agency background with experience managing multiple client campaigns or creator rosters
Familiarity with creator economy platforms and tools (e.g. CreatorIQ, DashSocial)
Experience building and managing ambassador or campus marketing programs
Other
Job type: Full-time
Location: Bay Area, CA
Work arrangement: Hybrid (In-office and remote)
Pay Range: $64K -$80K per year
Candidates who pass the initial HR screening will be invited to complete a brief take-home assignment
Please note: To be eligible, applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship for employment visa status is unavailable
Equal Employment Opportunity NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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