Overview
Position Title reports to VP of PR
Director, Social Media
Responsibilities
Develop Saie social media strategy in collaboration with cross functional teams to align on marketing and sales strategies.
Lead content creation for Instagram in partnership with Saie Creative Director. Oversee collaboration with creative teams involved (videographer, creators, copywriters).
Track, analyze, and report on social media KPIs delivering insights, performance recaps, and data driven recommendations to optimize content, engagement, and growth across channels.
Lead social and community team to ensure timely and on-brand responses to comments and customer queries through all social media platforms
Manage social media platforms, ensuring daily and weekly content is posted according to our marketing calendar
Instagram (Reels, stories, broadcast channel, in-feed posts)
TikTok management
Liaise with Product Development, Marketing, Sales and Events departments to stay updated on new products and features. Share information through a social media and community lens
Stay up-to-date with digital technology trends, social media trends and new platforms
Ideate content creation based on social media trends
Oversee and forecast the social media budget strategically allocating spend across content, paid amplification, creator partnerships, and platform tools to support growth and campaign goals.
Ensure social content remains relevant and aligned with the brand’s social impact and sustainability initiatives collaborating closely with those teams to amplify key campaigns and priorities.
Management
Lead social and community team by helping strategize projects and encourage critical thinking and problem solving
TikTok Manager, Coordinator of Community and Social Media interns are direct reports
Owned meetings:
Lead and create agenda for weekly meetings
Weekly Social Media Team Meeting (with community coordinators + interns to review community management projects + content projects)
Social Visual Touchbase (with Design Director, Creative Director, Brand Director, and social coordinators to review the social calendar and in progress content)
Social Copy TB (with Director of Copy + freelance copywriter to go over social messaging and social calendar)
Update relevant department slides/agendas for larger marketing + 360 meetings
Qualifications
Ability to lead and direct a social and community team
Interpersonal skills
Proven work experience as a community manager
Understanding of customer service needs
Understanding of influencer strategy
Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
Excellent verbal communication skills
Excellent writing skills
Hands on experience with social media management for brands
Knowledge of online marketing and marketing channels
Attention to detail and ability to multitask