Retail Media Advertising Director Job at Confidential Company in New York

We are seeking a highly motivated and experienced Director of Retail Media to join our team. This role will drive efficient traffic and conversion on top eCommerce and retailer sites to bring style and value to millions of customers through platforms such as Amazon.com, Walmart.com and other retailer digital destinations. We're looking for a skilled, experienced, entrepreneurial-minded leader to establish and build our in‑house ecommerce performance media discipline.

This hire will own and scale full funnel retail media performance marketing. You will be responsible for the strategy, hands‑on execution, and optimization of paid media campaigns across Amazon Advertising, Walmart Connect and other retail media networks. This role plays a critical part in driving traffic, conversion, and profitable growth for our ecommerce businesses. You will build advertising forecasts and track pacing, work with digital forecasting & planning, manage day‑to‑day campaign execution, analyze performance data, and optimize in real time. You will collaborate with cross‑functional teams to ensure paid media efforts align with inventory levels, organic efforts, marketing campaigns, product launches, promotional calendars, and profit margin goals.

This role reports to the Chief Marketing Officer and will be a key member of the cross‑functional digital team.

Responsibilities

• Establish the company’s first in‑house retail media discipline.
• Own end‑to‑end retail media strategy and execution across 1P and 3P/marketplace efforts on Amazon.com, Walmart.com and other retailer.coms such as Target.com.
• Build full funnel channel plans to drive profitable conversion and adhere to budget and profit margin parameters:
• Use benchmarks and relevant available data
• Build full‑funnel advertising forecast spend models to plan and track ad spend vs. revenue, profitability, and inventory
• Collaborate with cross‑functional teams to align advertising with promotional calendars, product priorities, launches, seasonality and inventory flows
• Track advertising pacing and optimize efforts towards key KPIs:
• ROAS, TACoS, Conversion Rate, New to Brand, Customer Acquisition Cost, CPC
• Share of Paid vs. Organic
• Repeat purchase, LTV
• Track and manage budgets allocating spend based on performance and business priorities. Identify opportunities for scaling efficient campaigns and cutting underperforming tactics.

Campaign Execution & Optimization

• Build, launch and optimize full funnel paid campaigns across Amazon Ads, Walmart Connect and other retail media networks. Collaborate with agencies and other partners on DSP/off channel efforts when needed.
• Write creative briefs for assets ensuring creative aligns with retailer ad specifications and brand guidelines. (note, in house creative team produces assets)
• Build and manage ad placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns. Oversee pay‑per‑click (PPC) campaigns and other on‑site display media. Support strategy development including campaign structures, keyword research, audience targeting, bid strategies, and creative placement.
• Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned.
• Conduct A/B tests on audience segments, bidding models, ad copy, images, and landing pages/PLPs/PDPs.
• Identify opportunities for automation, rules‑based optimization, or AI‑powered bidding tactics.
• Optimize campaigns ongoing—daily and weekly.

Reporting, Analysis & Insights

• Track performance across platforms, produce regular reports, and present actionable insights to cross‑functional leadership. Pull and analyze weekly, monthly and ad hoc performance reports to identify trends and opportunities.
• Translate complex data into clear, actionable strategies that support sales targets and profitability goals.
• Recommend, onboard and manage any needed insights tools/software to develop a strong in‑house retail media capability. Leverage internal and external analytics platforms to provide insights for decision making.

Cross‑functional Collaboration

• Partner closely with eCommerce operations, digital merchandising, inventory forecasting & planning, and account teams to ensure campaign alignment with PDP updates, inventory levels, and retail events.
• Coordinate with creative teams on asset needs, new ad formats, and retailer‑specific guidelines.
• Maintain strong working relationships with Amazon, Walmart, and other retailer media contacts to stay ahead of new ad products, betas, and best practices.

Platform Expertise

• Use platform tools such as Amazon Ads Console & DSP, Amazon Seller Central, Walmart Connect, Walmart Scintilla, and others.
• Stay informed on the evolving retail media landscape, measurement innovations, and competitive trends.

Qualifications

• 10+ years of experience in paid media, performance marketing, or retailer.com advertising.
• Direct experience with at least one of the following retail media networks required—Amazon Ads or Walmart Connect.
• Must have experience in SKU‑intensive eCommerce category. Must have some retail media and/or performance marketing experience in apparel.
• Strong proficiency in Excel/Sheets (pivot tables, formulas, lookups).
• Experience with analytics or visualization tools (Tableau, Power BI, Looker).
• Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout, Stackline, or similar.
• Strong quantitative and problem‑solving skills with the ability to interpret and summarize complex data.
• Excellent communication skills and ability to present insights to both technical and non‑technical audiences.
• Highly organized with the ability to manage multiple campaigns, timelines, and priorities in a fast‑paced environment.